BMW "Used Cars" (希臘BMW原廠二手車廣告)

BMW "Used Cars, First" (BMW原廠二手車_希臘)

Title: ”You know you're not the first.”
Advertising Agency: BBDO Athens, Greece
Creative Director: Theodossis Papanikolaou
Art Director: David Kaneen
Copywriter: Daphne Patrikiou
Published: June 2008
經濟不景氣，歐洲高級車廠也紛紛成立原廠二手車的銷售，除了確保車子的來源之外，並且提供幾乎等同於原廠新車的保固期限與服務，引起消費者的注目與歡迎！
此張希臘BMW原廠二手車的銷售平面廣告”You know you're not the first.”，卻在一推出後，此刻已經引發世界各國網友以及消費者的論戰（舌戰或撻伐）。【Singer附註：希臘的很多觀念與想法其實跟台灣很像哦，推薦一部好電影『我的希臘婚禮 My Big Fat Greek Wedding』即可明瞭。】
你的看法為何呢？希臘BMW原廠二手車的銷售平面廣告相較於下面兩張波蘭BMW原廠二手車的銷售平面廣告，你覺得哪個廣告比較具有廣告效果。

BMW "Used Cars, Bug_Barely driven" (BMW原廠二手車_波蘭)

BMW "Used Cars, Mud_Barely driven" (BMW原廠二手車_波蘭)

Advertising Agency: Change Communications, Warsaw, Poland
Creative Directors: Jakub Korolczuk, Ryszard Sroka
Art Director: Rafał Ryś
Copywriter: Maciej Klimek
Photographer: Peter Hetzmannseder
Retoucher: Iza Zembrzuska
Published: March 2008