Boucheron Perfume Initial "Pearl"
Description / Synopsis
A woman breaks her pearl necklace. A man is spying her. The pearls are spreading on the stairs. The man picks up one that changes itself into a perfume. At this time, the woman calls him and cries. "Initial, Pearl Perfume."
Context
1. To make emerge a new jewel perfume in the crowded universe of selected perfumes.
2. To contribuate to the modernism and Boucheron opening towards new targets.
Philosophy/Solution
Launch the third generation of "Jewels perfumes" Boucheron, Pearl Perfume Initial (after Ring perfume and Jaïpur bracelet perfume), associating its feminine values, sensuality and charm: "a woman cries tears of pleasure that decorates her.
Title "Pearl"
Original Title "Perle"
Agency Draftfcb
City Levallois-Perret
Production Company: Marie Bose, Movie Box
Advertiser Boucheron
Brand Name Initial
Product Name Perfume Initial
Business Sector Perfumes
Campaign Name Initial
Market France
Country of Production France
Type Cinema
Length 30 seconds
Tagline Initial, Pearl Perfume
Original Tagline Initial, le parfum perle
Creative Director Thomas Stern
Art Director Jean Pierre Busson
Copywriter Frédéric Pruvot
Director Karina Taïra
Production Company Producer Benoît Renaud
Agency Producer Sylvie Pierre
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