Transport for London, You're better off by bike

Transport for London, You're better off by bike

Context
To show London how free and easy cycling in our city can be.
Philosophy/Solution
The ad aims to stop Londoners jumping in their cars and think about the bike for a change.
Title "Signs"
Agency M&C Saatchi
City London
Production Company: Sonny London
Advertiser Transport for London
Date of First Publication 5/4/2007
Country of Production United Kingdom
Tagline You're better off by bike
Awards: Advertising Creative Circle Awards, 2008 (Silver) for Most Promising Newcomer(s)
Art Director Uche Ezugwu
Copywriter Tom Drew
Director Emil Moller
Producer Ben Catford
Account Planner Anna Donaghey
Account Manager Katy Davis
Editor Amanda Perry