2009年6月2日 星期二

Federal Express "MBA…Relax, it's FedEx..."

Federal Express “MBA…Relax, it's FedEx...”
Description / Synopsis
The office, man on his first day thinks request is beneath him because he has an MBA.
Title "MBA"
Agency BBDO New York
City New York
Production Company: @radical.media
Advertiser Federal Express
Brand Name FedEx
Product Name Shipping Services
Date of First Publication 9/2003
Market United States
Country of Production United States
Tagline Relax, it's FedEx...
Awards: The One Show, 2004 (Silver) for Consumer TV : Campaign (:30/:25)
Awards: Cannes Lions - International Advertising Festival, 2004 (Gold Lion Campaign) for Business Equipment & Services
Awards: London International Awards - LIA, 2004 (Winner) for Television/Cinema: Retail Services
Executive Creative Director Gerry Graf
Art Director Ian Reichenthal
Chief Creative Officer Ted Sann
Copywriter Scott Vitrone
Director Frank Todaro
Director of Photography Harris Savides
Agency Producer Alexandra Sterlin
Agency Executive Producer Elise Greiche
Editor Jun Diaz Editing Company MacKenzie Culter

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