France Espaces Naturistes “La Plage, The Beach”

France Espaces Naturistes “La Plage, The Beach”
Description / Synopsis
Brake down the preconceived ideas, still too often associated to naturism practice.

Title: “La Plage, The Beach”
Agency: Latgé Associés
Advertiser France: Espaces Naturistes
Market: France
Awards: Cannes Lions - International Advertising Festival, 2005 (Shortlist) for Tourism

Creative Director: Pierre-Yves Demarcq
Art Director: Pierre-Yves Demarcq
Copywriter: Pierre-Yves Demarcq
Director: Jérome Py Production Company: Producer François Cadene

Lux "Neon Girl"

Agency: Santo Buenos Aires
Advertiser: Unilever
Brand Name: Lux
Country of Production: Argentina
Awards: Cannes Lions - International Advertising Festival, 2007 (Bronze Lion )
Awards: Kinsale Sharks Awards Advertising Festival, 2007 (Silver)
Awards: British Television Craft Awards, 2007 (Shortlist)

Creative Director: Maximiliano Anselmo, Sebastián Wilhelm
Art Director: Maximiliano Anselmo
Copywriter: Matías Ballada, Sebastián Wilhelm
Director: Daniel Kleinman
Production Designer: Dale Newton
Producer: Scott Griffin

Music Company / Composer: CCCI Producciones

Free Hugs "AIDS is not transmitted so. But love is."

Title: "Free Hugs" “AIDS is not transmitted so. But love is.”
Agency: BETC Euro RSCG
City: Paris
Brand Name: INPES
Market: France
Country of Production: France
Awards: The New York Festivals International Advertising Awards in All Media, 2007 (Gold World Medal)
Awards: The Cresta Awards, 2007 (Winner)
Awards: Eurobest, 2007 (Eurobest Bronze) for Public Health & Safety
Awards: Festival de la Publicité de Méribel, 2007 (Special Mention)
Director: Denis Thybaud

LynxJet "Get On.Get Off"

Title："LynxJet" Get On. Get Off.
Communication goal:
Lynx (Axe globally) is a male targeted Body Spray with an irreverent brand personality focused around public, playful fantasies.
Lynx were facing a problem. Older guys 17-25yrs were dropping out of the brand because they perceived it to be for their younger brother. Lynx needed to actively engage with the older 17-25yrs males.

Results:
Effectiveness
Controversy is a measure of success! The airplane was pulled due to threatened strike by the carriers’ actual air hostesses. Brand share jumped 14.2% to 84.5% - an all time high! Brand equity measure ‘is a sexy brand’ increased by 10%. Over 658,000 unique page views (27% of the target!).

Agency：Universal McCann (Sydney)
Advertiser：Unilever
Brand Name：Lynx
Product Name：LynxJet

Awards：Cannes Lions, 2006(Bronze Lion)
Awards：Cannes Media Lions Grand Prix, 2006
Awards：YoungGuns International Advertising Award, 2006 (Bronze)
Awards：YoungGuns International Advertising Award, 2006 (Silver Bullet)

"Training" Development Bank of Southern Africa

"Training" Development Bank of Southern Africa

Advertiser：Development Bank of Southern Africa
Brand Name：DBSA
Market：South Africa
Country of Production：South Africa
Awards：Loerie Awards, 2007 (Gold Campaign)

Creative Director：Meirion Griffiths, Bruce Anderson
Art Director：Bruce Anderson, Ilana Yahav
Director：Bruce Anderson, Meirion Griffiths
Cinematography：Nigel Batson
Agency Producer：Jenny McClean

【新聞來源：自由時報、民視新聞台、三立電視台】
百分之百的民主從支持公民投票開始-現行公投法不合理。
台灣現行公投法規定五成以上公民出席投票，公投案才有通過可能，非常不合理，舉世罕見，這也是目前一、二階段出現爭議的癥結。KMT為了反制抵擋不住的民主思想浪潮，拿香對拜的提出所謂的【返聯公投】案，卻不想讓公投案通過，非常矛盾！「修改不合理的公投法，才能徹底解決台灣政治紛爭！」台灣民主先驅位台灣的民主貢獻一生的林義雄先生認為，KMT傳統上是威權團體，對民主了解有限，「不願承諾修改公投法，這種政黨不應獲得人民選票的支持。」…而公投結果代表台灣人民的想法，中國和美國沒有反對的理由…
以台灣選民的民主素養，四張選票對投票行為而言，不用擔心選民會因此不知所措，而致KMT所謂的「太亂了所以不知道怎麼投票，卻用不當掠奪的黨產，花大錢買廣告要人民拒領公投票」，看看"Training"這個「Development Bank of Southern Africa南非開發銀行」並得到Loerie Awards,2007金獎大賞的「Training」廣告,【看看別人，想想自己】，如果是真心愛這塊土地、認同這塊土地，不應該教人民不要或者拒絕公民權，而是應該要【教育訓練人民】如何去行使公民權，讓民主的真諦開花結果…

Salesman "Golden Rules" 期勉所有業務人員都是打不死的蟑螂...

期勉所有業務人員都是打不死的蟑螂...(Singer at 9,Jan,2008)

See salesman through different eyes.

Salesman “Golden Rules”

Title："Salesman"
Agency：Creative Juice/G1
Advertiser：Bangkok Insurance
Brand Name：Bangkok Life Assurance
Market：Thailand
Awards：Asia Pacific Advertising Festival (AP AdFest), 2007 (Silver)
Awards：Cannes Lions International Advertising Festival, 2007 (Silver Lion )

(Salesman (中文字幕)

Renault "Channel Hopper" (worth to seeing & thinking...)

A little long ad, but it worth to seeing & thinking...(Singer at 9.Jan,2008)

Renault “Channel Hopper”
Title："Channel Hopper"
Agency：Nordpol Hamburg
Production Company：Silbersee Film Produktion GmbH
Advertiser：Renault
Market：Germany
Awards：D&AD Awards, 2005 (Silver Award)
Awards：Art Directors Annual Awards, 2005 (Silver)
Awards：Cannes Lions - International Advertising Festival, 2005
Awards：Cannes Lions - International Advertising Festival, 2005 (Gold Lion)
Awards：Epica, 2005 (Winner) for Media Innovation
Awards：The New York Festivals, 2006 (Silver WorldMedal) for Best Sound Design
Awards：The New York Festivals, 2006 (Silver WorldMedal) for Direct Response
Awards：Advertising Marketing Effectiveness Awards, 2006 (Grand AME)

Creative Director：Lars Ruhmann
Art Director：Gunther Schreiber, Björn Rühmann
Copywriter：Ingmar Bartels, Christoph Bielefeldt, Philipp Dörner
Director：Marc Malze
Producer：Wiebke Schuster, Birgit Damen
Cameraman：Sebastian Pfaffenpichler
Media Director：Wolfram Irmler
Sound Designer：Lars Loehn
Sound Studio：Hahn Nitzsche Studios GmbH
Brand Manager：Heiko Gerber

Wilkinson "Fight for Kisses"

Wilkinson "Fight for Kisses"

Philosophy/Solution：
With Quattro Titanium from Wilkinson, your skin is as soft as a baby skin.

Results：
- 5 millions of visits on internet website in only 3 weeks
- 250 000 games downloaded (subscriptions)
- 2 millions of visits on sharing video platforms Youtube and Dailymotion

Title："Fight For Kisses"
Agency：JWT Paris
Advertiser：Energizer
Brand Name：Wilkinson
Product Name：Quattro Titanium
Market：France
Awards：Epica, 2007 (Gold)
Awards：Eurobest, 2007 (Eurobest Silver)
Awards：Eurobest, 2007 (Eurobest Silver)
Awards：Festival de la Publicité de Méribel, 2007 (Grand Cristal) Festival de la Awards：Publicité de Méribel, 2007 (Cristal)
Awards：Festival de la Publicité de Méribel, 2007

Art Director：Xavier Beauregard
Copywriter： Vincent Pedrocchi
Director：Akama Agency

Levi's "Dangerous Liaisons"

Title：Levi's "Dangerous Liaisons"
Agency：Bartle Bogle Hegarty
Brand Name：Levi's
Awards：Cannes Lions, 2007 (Gold Lion ) for Clothing, Footwear & Accessories
Awards：Cannes Lions, 2007 (Bronze Lion )
Awards：CLIO Awards, 2007 (Bronze)
Awards：British Television Craft Awards, 2007 (Winner)
Awards：Festival de la Publicité de Méribel, 2007 (Cristal)

公民投票 "More powerful than you think"

Title："Signature" Your signature is more powerful than you think
Agency：TBWA\PARIS
Advertiser：Amnesty International
Product Name：Human Rights Awareness
Country of Production：France
Awards：Cannes Lions - International Advertising Festival, 2007 (Gold Lion)
Awards：Epica, 2007 (Gold) for Consumer Services / Public Interest
Awards：Eurobest, 2007 (Eurobest Silver) for Public Awareness Messages
Awards：Grand Prix de la Communication Solidaire, 2007 (Grand Prix)
Awards：Grand Prix de la Communication Solidaire, 2007 (1st Prize) for TV
Awards：Festival de la Publicité de Méribel, 2007 (Cristal) for France NGOs
Creative Director：Erik Vervroegen
Art Director：Stéphanie Thomasson, Stéphane Gaubert
Copywriter： Stéphane Gaubert, Stéphanie Thomasson
Director：Philippe Grammaticopoulos
Producer：Maxime Boiron
Account Supervisor：Guillaume Allilaire
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Title："Bullet" Your petition is more powerful than you think
Agency：TBWA\PARIS
Advertiser：Amnesty International
Product Name：Human Rights Awareness
Country of Production：France
Awards：Cannes Lions - International Advertising Festival, 2007 (Silver Lion)
Awards：Eurobest, 2007 (Eurobest Bronze) for Public Awareness Messages
Creative Director：Erik Vervroegen
Art Director：Nicolas Moreau
Copywriter：Nicolas Moreau
Director：Les Blin
Producer：Christian Delhaye
Account Supervisor：Guillaume Allilaire

公民投票該不該投，看了這兩段囊括2007多項大獎的影片，聰明如你，只要捫心自問、想想民主得來之不易，應該怎麼做，一切就瞭然於胸了...。

中央研究院社科所徐永明老師說：「公投與代議是兩個相競爭，但不是相斥的民主管道。公投民主的內涵是在代議體制中整合進公民投票的民主管道，透過這個民主制度的引入，來形成直接民意解決政治上的難題，因此公投與代議民主是兩個並存的民主機制，甚至存在著競爭關係。台灣的經驗顯示，當選舉民主帶動的政黨輪替反而產生政治僵局，而超民主的主權問題有威脅時，公投民主往往取代代議民主，成為新的民主方向…」

History of Light

Awards：Epica, 2007 (Gold) for Fashion / Footwear & Personal Accessories
Awards：London International Awards - LIA, 2007 (Gold) for Office Equipment
Title："History of Light"
Agency：Grey & Trace
Advertiser：Pilot Pen Corp.
Product Name：V Liquid light marker

Highlighting the essential, as all highlighters are made for, we are capable to telling the complete STORY OF THE UNIVERSE, in only 60". The Pilot V Light highlights as well as light. That's why the whole story is showing nothing more than light, "created" by the Pilot V Liquid light marker.

酒駕傷人將觸犯公共危險罪;"Speeding will get you there faster"

【新聞事件-3,Jan,2008 警政署、自由時報、民視新聞】
立法院在去年（2007年）通過刑法修正案，對於酒駕傷人，將觸犯公共危險罪，為了有效遏止酒駕事件，警政署決定，將在明天起，進行全國擴大酒駕取締勤務。立法院於去年十二月十八日三讀通過刑法第一百八十五條之三修正案，明定汽車駕駛人酒後駕車，經檢測呼氣酒精濃度達每公升零點五五毫克，或血液中酒精濃度達百分之零點一一，觸犯刑法「公共危險」罪者，將處一年以下有期徒刑、拘役或科或併科十五萬元以下罰金。陳水扁總統已經於昨天正式公布，將於明天凌晨起正式施行，警政署將於明天晚間起進行全國擴大酒駕取締勤務。
警政署昨天也緊急通令全國各警察機關，從明天晚上六點至五日凌晨止，全國各警政機關將執行同步擴大取締酒駕勤務，國道公路警局也將配合各縣市警察局，在高速高路收費站及匝道設置臨檢點。警政署也呼籲，希望各餐飲、視聽歌唱及販賣酒業者，能配合宣導「酒後不開車」及「代客叫計程車的服務」，避免駕駛人酒後上車。尤其時序進入各機關團體及公司舉辦尾牙期間，千萬不要自行開車前往餐會場合，即使喝酒，也請另尋他人載回去，珍惜自己安全，也維護他人生命。

【行銷事件】
Awards：The Golden Drum Awards, 2005 (Bronze) for TV Ads
Title："Lines" ,“Speeding will get you there faster.”
Agency：Leo Burnett Budapest
Brand Name：Road Safety Council
Market：Czech Republic
Creative Director：Jirí Pleskot
Art Director：Lumir Kajnar

The Stair, Passionata, Chantelle

Awards：The New York Festivals-International Television, Cinema Awards, 2005 (Bronze)
Title："The Stair"
Agency：DDB PARIS
Brand Name：Passionata, Chantelle
Product Name：Lingerie
Creative Director：Alexandre Hervé, Sylvain Thirache
Art Director：Alexandrine Desbrugères
Copywriter：Myriam Derouault
Director：Lawrence Hamburger
Director of Photography：Christos Voudouris
Producer：Sally Llewellyn
Music：Vincent Malone

信義房屋陳錫琮真除住商不動產台灣區總經理

信義房屋陳錫琮真除為住商不動產台灣區總經理
【資料來源：Dec/31/2007 頻果日報B6版】
房仲業的「上海通」林倩，在元月第一個上班日，從台灣區總經理的身分迅速轉換成中國上海總部執行董事，並兼任兩岸事務總經理。而出身信義房屋的陳錫琮則真除住商不動產台灣區總經理一職。牽動住商的人事變化，也代表住商在中國大陸的新布局。
林倩是國內房仲業第一個被派駐上海擴點的女主管，２年前回台後，如今又與上海結緣，元月第一個上班日，就被派駐上海。此消息來的突然，住商不動產員工才在上周五歡送林倩。林倩說，住商不動產在中國首次以「區域授權」的方式釋出西安和江蘇兩地的代理權，將住商的品牌分別給當地建商和台商經營。由於這兩地的後續代理經營需要由中國總部總經理周宇鳴接手，在「總部沒大人」的狀況下，才會被調回總部「看家」。　
林倩說，住商很重視兩岸發展，總經理通常會３年輪調一次，這次不過是提早１年輪調，因此並沒有花很多的時間考慮就答應轉派，未來除了擔任上海總部的執行董事，還會兼任兩岸業務交流的總經理。
林倩在住商身兼兩職，擔任台灣區執行董事的陳錫琮，也真除並兼任台灣區總經理。由於陳錫琮原任職於信義房屋，加上信義房屋２００６年曾傳出入股住商不動產。因此這次陳錫琮由幕後走到幕前，格外引起業界矚目。
其實，住商不動產董事長吳耀焜與信義房屋董事長周俊吉交情極佳，不僅連同其他業者成立吉家網，發展買賣房屋物件ｅ化，如有公益活動也一起參加。吳耀焜曾表示，常與深耕大陸市場的信義房屋董事長周俊吉交流生意經，既是工作夥伴，也是好友。

2008 Taipei 101 New Year Fireworks Display (Video)

【2008年，台北101跨年煙火秀】
2008 Love Taiwan…【UN for Taiwan、Taiwan No.1】

早安台灣--作詞：陳明章；作曲：陳明章
有你的心　牽著阮的夢
走過這條　坎坷的黑水溝
阮的心　向著太平洋講
早安台灣　Formosa
一生一個夢　只求台灣會平安
合歡山的百合花　唱著母親的盼望
慈心　齊心　堅持　和平
疼惜母親　疼惜囝仔
有錢出錢　有力出力
這就是咱台灣
早安台灣　Formosa
早安台灣　Formosa