Axe Effect

Axe Effect
Brand: Axe
Media: Freecard/Postcard
Country: Italy
Agency: Lowe Pirella Fronzoni

kenzo flower

kenzo flower

By Singer 2011

kenzo flower

kenzo flower

By Singer 2011

Mariana Braga & Max Motta: Tom Ford Nerolie Perfume

Mariana Braga & Max Motta
Tom Ford Nerolie Perfume
SS2011 May

New Axe Excite. Even Angels will fall-AXE"墜落天使"行銷案

AXE墜落天使行銷案 AXE 香水去年首先提出以文案「Even angels will fall」為精神主旨的行銷案，意指連天使都會為之墜落的芬芳香水，因此在去年12月首先釋出了這支廣告。畫面的唯美清楚的描繪了天使降臨人間的不可思義的氛圍，其實強調畫面美感的廣告，雖然不一定會帶來最佳的廣告效果，卻一定會令消費者留下深刻的印象，AXE 首先就先透過電視廣告在大眾腦海中曝光，烙下印記為接下來的行銷做準備。

今年3月 AXE 在倫敦的維多利亞車站，繼續讓天使「墜落」，AXE 利用「擴增實境」技術讓天使直接墜落在車站的大廳，墜落在遊客的身邊。仔細的說這樣子的行銷手法或許也參雜了台灣正流行的「正妹行銷」方法，畢竟自己的身旁如果墜落了這個一個美若天仙的天使，任誰都會想要多跟他互動一會兒。所以 AXE 的目的就達到了，為的就是消費者能夠首先喚起腦海中，對先前廣告的美好印象，再透過科技，將消費者拉入看到的廣告情節中，實際的去感受與互動， 對 AXE 品牌留下最好的印象，更近一步提升銷售量。

Title "Even Angels Will Fall" Agency Bartle Bogle Hegarty City London Campaign Even Angels Will Fall Date of First Publication 2/2011 Advertiser Unilever Brand Axe/Lynx Excite variant Story The ad show the residents of a picturesque European town going about their daily business, when suddenly beautiful female anges begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite. The ad breaks to the man spraying Lynx Exicte onto himself in his bedroom. Philosophy Excite is a fragrance so good that when you spray it, even angels will fall from the sky. Tagline New Axe Excite. Even Angels will fall Type Television & Cinema Soundtrack Sexy Boys Creative Director Mr. Dominic Goldman Creative Team Mr. Dean Woodhouse Creative Team Mr. Hugo Bierschenk Director Mr. Rupert Sanders Production Company MJZ Director of Photography Mr. Alex Barber Producer Ms. Suza Horvat Account Director Keir Mather Agency Producer Chris Watling Agency Producer Mr. Davud Karbassioun Editor Mr. Bill Smedley Editing Company Work Post Post Production The Mill Music The Fallen Angels Sound Wave Studio Performer Ms. Magda Klebanska

Axe Lynx Excite variant: Even Angels Will Fall

Axe Lynx Excite variant: Even Angels Will Fall

Kenzo Amour: Olga Kurylenko

Kenzo Amour: Olga Kurylenko

KENZO Parfums: Flower by Kenzo

KENZO Parfums

Flower by Kenzo

Victoria's Secret Sexy Lingerie: "Holiday 2010" Victoria's Secret Sexy Lingerie Ad CF

Victoria's Secret Sexy Lingerie: "Holiday 2010" Victoria's Secret Sexy Lingerie Ad CF
Title: Holiday 2010
Brand: Victoria's Secret
Advertiser: Victoria's Secret
Country: United States

Review: Victoria's Secret Fashion Show 2001-2011 (Editor by Singer)

Review: Victoria's Secret Fashion Show 2001-2011 (Editor by Singer) Which one do you prefer...

Victoria's Secret Sexy Lingerie Fashion Show 2002/03

Victoria's Secret Sexy Lingerie Fashion Show 2001/02

Victoria's Secret Sexy Lingerie Fashion Show 2003/04

Victoria's Secret Sexy Lingerie Fashion Show 2006/07

Victoria's Secret Sexy Lingerie Fashion Show 2007/08

Victoria's Secret Sexy Lingerie Fashion Show 2008/09

Victoria's Secret Sexy Lingerie Fashion Show 2010/11

Review: Victoria's Secret Fashion Show 2001-2011 (Editor by Singer) Which one do you prefer.

Review: Victoria's Secret Fashion Show 2001-2011 (Editor by Singer) Which one do you perfer...

Victoria's Secret Sexy Lingerie Fashion Show 2001/02

Victoria's Secret Sexy Lingerie Fashion Show 2002/03

Victoria's Secret Sexy Lingerie Fashion Show 2003/04

Victoria's Secret Sexy Lingerie Fashion Show 2006/07

Victoria's Secret Sexy Lingerie Fashion Show 2007/08

Victoria's Secret Sexy Lingerie Fashion Show 2008/09

Victoria's Secret Sexy Lingerie Fashion Show 2010/11

Victoria's Secret: Angels Heart Katy Perry Sexy Lingerie Fashion Show 2010/11

Victoria's Secret: Angels Heart Katy Perry Sexy Lingerie Fashion Show 2010/11
Angels. They’re just like us! Watch as Victoria’s Secret Supermodels Behati Prinsloo, Adriana Lima, Erin Heatherton, Lily Aldridge, Candice Swanepoel, Alessandra Ambrosio, Chanel Iman, Rosie Huntington-Whiteley and others get their Firework on backstage at the 2010 Victoria’s Secret Fashion Show.

Flora by Gucci: Abbey Lee Kershaw

Flora by Gucci
Abbey Lee Kershaw
AW2010

Jean-Paul Gaultier "Classique" & "La Perla handmade lingerie"

Jean-Paul Gaultier "Classique"
Jean-Paul Gaultier "La Perla handmade lingerie"

Jean-Paul Gaultier Perfume

Jean-Paul Gaultier "Classique" & "La Perla handmade lingerie"

Jean-Paul Gaultier "Classique"
Jean-Paul Gaultier "La Perla handmade lingerie"

Jean-Paul Gaultier Perfume

Dior Homme AW2010 Rendez-vous TVCF

Dior Homme AW2010 Rendez-vous TVCF
After announcing the teaser for the new ad campaign for Dior Homme cologne signed by director Guy Ritchie, here is the full commercial starring Jude Law.
The ad also includes Slovak fashion model Michaela Kocianova, and the music of Muse as the musical background for the Parisian setting.

“A Rendezvous” - Dior Homme Short Film Trailer
Jude Law and Guy Ritchie team up for Dior ad
Sofia Coppola is Directing New Dior Advert
Attention: designers are after your kids
Karlie Kloss for Dior A/W 2010-2011‎

Review: Victoria's Secret Fashion Show 2001-2011 (Editor by Singer)

Review: Victoria's Secret Fashion Show 2001-2011 (Editor by Singer) Which one do you perfer?

Victoria's Secret Sexy Lingerie Fashion Show 2001/02

Victoria's Secret Sexy Lingerie Fashion Show 2002/03

Victoria's Secret Sexy Lingerie Fashion Show 2003/04

Victoria's Secret Sexy Lingerie Fashion Show 2006/07

Victoria's Secret Sexy Lingerie Fashion Show 2007/08

Victoria's Secret Sexy Lingerie Fashion Show 2008/09

Victoria's Secret Sexy Lingerie Fashion Show 2010/11

Axe "Destino, The Power of Fragrance" 來得早不如來得巧

Axe "Destino, The Power of Fragrance" 來得早不如來得巧
Title "Destino"
Agency ponce
City Buenos Aires
Production Company: Prettybird
Advertiser Unilever
Brand Name Axe
Market South America
Country of Production Argentina
Language English
Tagline The Power of Fragrance.
Creative Director Ricardo Armentano, Analia Rios
Art Director Christian Rosli
Group Creative Director Hernan Ponce, Hernan Ibarra-Puentes, Walter Aregger
Copywriter Juan Ure
Director Paul Hunter
Agency Producer José Silva
Editing Company Rock Paper Scissors
Music Company / Composer Animal Music

Happy Mother's Day 母親節快樂之一 "O Boticario, Fish"

Happy Mother's Day 母親節快樂之一 "O Boticario, Fish"
Title "Fish"
Agency Almap BBDO Comunicações
City São Paulo
Advertiser O Boticário Franchising
Brand Name O Boticário
Business Sector Cosmetics, Beauty Products & Perfumes
Market Brazil
Country of Production Brazil
Language Portuguese
Type Television & Cinema
Length 60 seconds

Chanel No. 5 Perfumes "Audrey Tautou (140 sec)"

Chanel No. 5 Perfumes_Audrey Tautou
Title "Audrey Tautou (140 sec)"
Advertiser Chanel
Brand Name Chanel No. 5
Business Sector Perfumes
Campaign Name A Fool to Love You
Country of Production France
Language French
Type Television
Length 140 seconds
Director François Jeunet
Performer Audrey Tautou