2012年2月22日 星期三
不禁止Google及Motorola公司域外結合案
【資料來源:公平交易委員會 2012/02/22】
公平交易委員會於本(22)日召開第1059次委員會議通過有關Google Inc.(下稱Google)及Motorola Mobility Holdings Inc.(下稱Motorola)域外結合向公平會申報事業結合乙案,依公平交易法第12條第1項規定不禁止其結合。
公平會表示,Google及Motorola 擬於域外進行結合,合併後Motorola成為Google全數持股之子公司,Google直接控制該公司之業務經營或人事任免,合致公平交易法第6條第1項第2款及第5款之結合型態。另2010年我國智慧型手機市場採用Google之Android行動作業系統占有率已達四分之一,合致公平交易法第11條第1項第2款規定之結合申報門檻,且無同法第11條之1規定除外適用之情形,故由Google申報事業結合。
公平會表示,本結合案經詳細審查,尚無顯著限制競爭疑慮,理由如下:
一、 垂直封鎖方面,依Google的商業模式,在結合後應會儘可能提升Android之市場占有率,而Motorola於行動裝置市場的占有率相當低,Google倘若採行垂直封鎖策略(例如停止將新版本Android授權予其他下游行動裝置競爭者),將不利Android市場的擴張。另據國內行動裝置廠商表示,現階段即已同時採用多種作業系統,並正評估採用競爭對手產品取代Android可行性,轉換作業平台無技術上障礙。且據國內市場研究機構及行動裝置廠商的看法,皆認為結合後Google將維持現行Android的授權模式,故尚難認為Google在本案結合後具有垂直封鎖的誘因或能力。
二、 市場力延伸方面,結合後Google取得Motorola專利,可彌補其在專利布局的劣勢,雖然有競爭同業認為Google可利用Motorola關鍵專利,鞏固在網路搜尋及行動軟體平台市場的支配地位,惟據市場研究機構認為Motorola 的專利係與通訊演算法相關,對於行動軟體平台所需的技術關聯性不高,Google所擁有的專利多為資料探勘及資料庫管理,無法證明Google取得Motorola的專利對發展行動搜尋引擎業務有直接幫助。
三、 另有關行動軟體平台競爭同業質疑結合後Google是否會以「須採用Android」作為授權行動裝置廠商使用Motorola專利之條件,及是否會要求行動裝置廠商將產品設計成特別有利Android平台或Google搜尋引擎運作情形,經函詢行動裝置廠商表示,渠等是依照其客戶指定或市場需求選擇搭載的行動軟體平台及預設搜尋引擎,並非完全由行動裝置廠商單方決定,Google若強制要求行動裝置廠商採用Android,或將產品設計成特別有利於Android或Google搜尋引擎運作,而該作業系統或設計不符行動裝置廠商客戶(電信業者或經銷商)的實際需求,將大幅減損行動裝置廠商採用Android的意願。另據行動裝置廠商表示Google並非以預設Google應用程式作為授權Android的先決條件,也未強制行動裝置廠商須預設Google為搜尋引擎。
四、 在專利方面,Google表示取得Motorola專利技術,可幫助合作夥伴面臨專利訴訟時,達成更為合理的和解協議,確保Android繼續發展。國內行動裝置廠商對此亦持正面看法,認為可提供更完整的專利保護。國內市場研究機構也認為Google取得Motorola專利後,其專利布局仍小於其他對手的專利布局。另據美國及歐盟競爭主管機關審查認為,本結合所造成專利權移轉並不會實質改變市場態勢及競爭動態,故現階段尚難認有顯著之限制競爭疑慮。
公平會認為,本結合案尚無顯著限制競爭之疑慮,且有益於整體經濟利益,故依公平交易法第12條第1項規定不禁止其結合
2011年3月9日 星期三
「BODYBEST健身動動椅」商品廣告不實,東森得易購公司罰50萬元及千山公司罰8萬元
【資料來源:公平交易委員會 2011/03/09】
行政院公平交易委員會於100年3月9日第1009次委員會議通過,東森得易購股份有限公司(下稱東森得易購公司)及千山有限公司(下稱千山公司)於東森購物台刊播「BODYBEST健身動動椅」商品廣告,宣稱「雕塑令人羨慕的纖細腰部」、「幫您運動除去大塊難看的肥肉」、「運動效果大測試抖抖凳勝跑步機300次、健身車400次、呼拉圈430次」、「輕鬆甩掉贅肉」等語及相關示意圖,就商品之品質為虛偽不實及引人錯誤之表示,違反公平交易法第21條第1項規定,爰命其自處分書送達次日起,立即停止前述違法行為,並處東森得易購公司新臺幣50萬元罰鍰及千山公司8萬元罰鍰。
公平交易委員會表示,系爭廣告整體內容所載用語及相關示意圖,予人印象乃系爭商品具有廣告所宣稱「雕塑令人羨慕的纖細腰部」、「幫您運動除去大塊難看的肥肉」、「運動效果大測試抖抖凳勝跑步機300次、健身車400次、呼拉圈430次」及「輕鬆甩掉贅肉」之功效。案據東森得易購公司及千山公司均表示,系爭商品為運動輔助器材,使用系爭商品應能幫助消費者有效運動,以達到瘦身之效果。惟查系爭廣告宣稱係千山公司自行統計各段數的抖動次數,並依其振動之次數推估運動量,及可能達到之塑身效果,並無相關醫學學理或臨床試驗等資料可提供,且其亦自承案關宣稱確有誇大不實之處,是依現有事證,系爭廣告核為虛偽不實及引人錯誤之表示,洵堪認定。
2010年11月30日 星期二
Review: Victoria's Secret Fashion Show 2001-2011 (Editor by Singer) Which one do you prefer.
Victoria's Secret Sexy Lingerie Fashion Show 2001/02
Victoria's Secret Sexy Lingerie Fashion Show 2002/03
Victoria's Secret Sexy Lingerie Fashion Show 2003/04
Victoria's Secret Sexy Lingerie Fashion Show 2006/07
Victoria's Secret Sexy Lingerie Fashion Show 2007/08
Victoria's Secret Sexy Lingerie Fashion Show 2008/09
Victoria's Secret Sexy Lingerie Fashion Show 2010/11
2010年11月28日 星期日
Arena Baywatch Water Instinct/ Awards Epica, 2010 (Gold) for Clothing & Fabrics
Arena Baywatch Water Instinct/ Awards Epica, 2010 (Gold) for Clothing & Fabrics
Agency Y&R ITALIA srl
City Milano
Advertiser Arena
Country of Production Italy
Tagline Water Instinct
Awards Epica, 2010 (Gold) for Clothing & Fabrics
2010年10月6日 星期三
Renault "Channel Hopper" (worth to seeing & thinking...)
A little long ad, but it worth to seeing & thinking...(Singer at 6.Oct,2010)
Renault “Channel Hopper”
Title:"Channel Hopper"
Agency:Nordpol Hamburg
Production Company:Silbersee Film Produktion GmbH
Advertiser:Renault
Market:Germany
Awards:D&AD Awards, 2005 (Silver Award)
Awards:Art Directors Annual Awards, 2005 (Silver)
Awards:Cannes Lions - International Advertising Festival, 2005
Awards:Cannes Lions - International Advertising Festival, 2005 (Gold Lion)
Awards:Epica, 2005 (Winner) for Media Innovation
Awards:The New York Festivals, 2006 (Silver WorldMedal) for Best Sound Design
Awards:The New York Festivals, 2006 (Silver WorldMedal) for Direct Response
Awards:Advertising Marketing Effectiveness Awards, 2006 (Grand AME)
Creative Director:Lars Ruhmann
Art Director:Gunther Schreiber, Björn Rühmann
Copywriter:Ingmar Bartels, Christoph Bielefeldt, Philipp Dörner
Director:Marc Malze
Producer:Wiebke Schuster, Birgit Damen
Cameraman:Sebastian Pfaffenpichler
Media Director:Wolfram Irmler
Sound Designer:Lars Loehn
Sound Studio:Hahn Nitzsche Studios GmbH
Brand Manager:Heiko Gerber
2008年11月28日 星期五
Allan Grey Investments "Beautiful, Long-term investment management" 這真是最好的投資啊....
Allan Grey Investments "Beautiful, Long-term investment management"
(這真是最好的投資啊....)
Title "Beautiful"
Agency King James
City Cape Town
Production Company: Velocity Africa, Pioneer Production
Advertiser Allan Gray Investments
Brand Name Allan Gray Investments
Business Sector Banking & Financial Services, Investments, Stock Brokers
Date of First Publication 2008
Market South Africa
Country of Production South Africa
Language English
Type Television
Length 70 seconds
Tagline Long-term investment management.
Awards: Cannes Lions - International Advertising Festival, 2008 (Silver Lion) for Banking, Investment & Insurance
Awards: Loerie Awards, 2008 (Craft Certificate) for TV & Cinema Crafts - Editing
Awards: Loerie Awards, 2008 (Craft Gold) for TV & Cinema Crafts - Direction
Awards: Loerie Awards, 2008 (Craft Gold) for TV & Cinema Crafts - Cinematography
Awards: Loerie Awards, 2008 (Grand Prix) for TV & Cinema Commercials
Awards: Loerie Awards, 2008 (Craft Certificate) for TV & Cinema Crafts - Art Direction
Awards: London International Awards - LIA, 2008 (Gold) for Banking/Financial/Insurance
Awards: Epica, 2008 (Gold) for Financial Services
Executive Creative Director Alistair King
Creative Director Devin Kennedy
Art Director Damian Bonse
Director Keith Rose
Production Company Producer Maio Garofali
Director of Photography Keith Rose
Producer Karen Kloppers
Account Executive Laurel Mader
Agency Producer Caz Friedman
Editor Ricky Boyd
Post Production Deliverance Post Production
Animation Effects Bevil Swartz, Heino
Sound Designer Rob Schroeder
Music Composer Rob Schroeder
2008年11月25日 星期二
TINE Norske Meierier "No Milk Today 不喝牛奶的結果" Epica Award 2008
TINE Norske Meierier "No Milk Today 不喝牛奶的結果" Epica Award 2008
Philosophy/Solution
In order to show how milk strengthens your body, we collected a set of well knowned sport bloopers, youtube clips and other clips showing people "losing grip". We then synched each mistake to the line "no milk today" from the classic Heman Hermits hit.
Title "No Milk Today"
Agency Try Reklamebyrå
City Oslo
Production Company: Monster
Advertiser TINE Norske Meierier
Brand Name Tine Melk
Business Sector Dairy Products & Eggs
Country of Production Norway
Language English
Type Television
Length 45 seconds
Awards: Epica, 2008 (Gold) for Dairy Products
Art Director Einar Fjøsne
Copywriter Kjetil Try, Jørgen Bøhle Bakke Director Ole Endresen
Orange TV "Rewin" Cannes Lions Award 2008
Orange TV "Rewin" Cannes Lions Award 2008
Description / Synopsis
In a city teeming with life, somewhere in India, a girl stands crying at a bus stop. A taxi driver notices shifts into reverse and begins backing his cab up. Everyone else in the road - pedestrians, motorists, bike riders, a hairdresser, a sweeper - gets drawn into the movement. With varying degrees of success, they all start going backwards, until the coach that was taking the girl's fiancé away returns to its point of departure and the two young lovers are reunited at last
Title "Rewind"
Original Title "Rembobinage (anglais)"
Agency Publicis Conseil
City Paris
Production Company: Rattling Stick, Wanda
Advertiser Orange
Brand Name Orange TV
Business Sector Telecommunications Services
Campaign Name Rewind
Date of First Publication 5/27/2008
Market France
Country of Production France
Language English
Type Television
Length 90 seconds
Awards: Cannes Lions - International Advertising Festival, 2008 (Bronze Lion) for Commercial Public Services
Awards: London International Awards - LIA, 2008 (Silver) for Utilities
Awards: London International Awards - LIA, 2008 (Silver) for Editing
Awards: Epica, 2008 (Gold) for Communication Services
Executive Creative Director Olivier Altmann
Art Director Frédéric Royer
Copywriter Olivier Camensuli
Director Ringan Ledwidge
Producer Patrick Barbier, Nancy Gabriel, Muriel Allegrini
Account Director Marie Wallet, Maylis Pajot
Account Executive Emilie Alalof
Strategic Planner Valérie Hénaff
Editor Richard Orrick
Editing Company Work Post
Post Production Mikros Images, Jeanne Raibault, Antoine Daubert
Telecine The Mill
Sound Producer Eric Cervera
Music Composer Amelia Warner
Advertising Manager Delphine Ernotte, Isabelle Quinlan, Nicolas Guiramand, François Baroin
2008年11月24日 星期一
Philips Satinelle Ice Epilator "Karis" Cannes Lions Award
Philips Satinelle Ice Epilator "Karis" Cannes Lions Award
Title "Karis"
Agency DDB London
City London
Production Company: Sonny London
Advertiser Philips
Brand Name Philips
Product Name Satinelle Ice Epilator
Business Sector Shaving
Date of First Publication 4/2008
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 60 seconds
Awards: Cannes Lions - International Advertising Festival, 2008 (Bronze Lion) for Toiletries
Awards: Epica, 2008 (Gold) for Beauty Products & Services
Creative Director Neil Dawson
Art Director Michael Kaplan
Copywriter Tim Charlesworth
Director Fredrik Bond
Nike "Here I Am" Epica Awards 2008
Nike "Here I Am" Epica Awards 2008
Description / Synopsis
Originally a hurdler, Nicola overcame heartbreak and injury, injury, and has risen to become a formidable sprinter and a Beijing hopeful. Among her many accolades, she won silver in the 2007 World Championships and became European Indoor Champion, both in the 400 metres. Last August she was also named British Woman Athlete of the Year. She says her strength has always come from maintaining her sense of humour and listening to her body.
Title "Sanders – Conversations from the Inside"
Agency Wieden + Kennedy Amsterdam
City Amsterdam
Production Company: Paranoid US
Advertiser Nike
Brand Name Nike
Product Name Nike Women
Campaign Name Here I Am
Country of Production Netherlands
Language English
Type Web Film / Viral
Length 105 seconds
Tagline HERE I AM
Awards Epica, 2008 (Gold) for Clothing & Fabrics
Executive Creative Director Jeff Kling, John Norman
Creative Director Eric Quennoy, Mark Bernath
Art Director Anders Stake, Darren Watkins
Copywriter Betsy Decker
Director Nieto
Production Company Producer Anne Lifshitz
Line Producer Romain Staropoli
Head of Production Cathleen O'Conor
Executive Producer Claude Letessier, Phillip Detchmendy
Account Director Patricia Cerda, Abi Findlay
Agency Producer Catherine (Cat) Reynolds
Account Manager Guiseppe Puglisi
Agency Executive Producer Corey Bartha
Business Director Maureen Doyle
Post Production Digital District
Sound X-Track
Voice Simona La Mantia
Advertising Manager Marcella Fauci
Associate Marketing Director, Nike EMEA Paolo Tubito
Brand Communications Manager, Nike EMEA Enrico Balleri
Brand Communications Manager, Nike EMEA Adam Collins (Nike)
Executive Post Producer David Danesi
Post Producer Guillaume Raffi
Volkswagen Polo "Dog Polo confidence" Cannes Lions Award
Volkswagen Polo "Dog Polo confidence" Cannes Lions Award
Title "Dog"
Agency DDB London
City London
Production Company: Biscuit Filmworks USA
Advertiser Volkswagen
Brand Name Volkswagen
Product Name Polo
Business Sector Cars
Date of First Publication 3/2008
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 30 seconds
Soundtrack/Song "I’m a man"
Tagline Polo confidence
Awards: Cannes Lions - International Advertising Festival, 2008 (Silver Lion) for Cars
Awards: Epica, 2008 (Epica d'Or)
Awards: Epica, 2008 (Gold) for Automobiles
Creative Director Jeremy Craigen
Art Director Feargal Ballance
Copywriter Dylan Harrison
Director Noam Murro
Agency Producer Lucy Westmore
2008年7月17日 星期四
BMW "Used Cars" (希臘BMW原廠二手車廣告)
Advertising Agency: BBDO Athens, Greece
Creative Director: Theodossis Papanikolaou
Art Director: David Kaneen
Copywriter: Daphne Patrikiou
Published: June 2008
經濟不景氣,歐洲高級車廠也紛紛成立原廠二手車的銷售,除了確保車子的來源之外,並且提供幾乎等同於原廠新車的保固期限與服務,引起消費者的注目與歡迎!
此張希臘BMW原廠二手車的銷售平面廣告”You know you're not the first.”,卻在一推出後,此刻已經引發世界各國網友以及消費者的論戰(舌戰或撻伐)。【Singer附註:希臘的很多觀念與想法其實跟台灣很像哦,推薦一部好電影『我的希臘婚禮 My Big Fat Greek Wedding』即可明瞭。】
你的看法為何呢?希臘BMW原廠二手車的銷售平面廣告相較於下面兩張波蘭BMW原廠二手車的銷售平面廣告,你覺得哪個廣告比較具有廣告效果。
BMW "Used Cars, Bug_Barely driven" (BMW原廠二手車_波蘭)
BMW "Used Cars, Mud_Barely driven" (BMW原廠二手車_波蘭)Advertising Agency: Change Communications, Warsaw, Poland
Creative Directors: Jakub Korolczuk, Ryszard Sroka
Art Director: Rafał Ryś
Copywriter: Maciej Klimek
Photographer: Peter Hetzmannseder
Retoucher: Iza Zembrzuska
Published: March 2008
2008年6月30日 星期一
Sony "Bravia'" Cannes Lions Awards 4 years...
Sony "Bravia, Play-Doh"_Cannes Lions, 2008 (Gold Lion)
Title "Play-Doh (90 sec)"
Agency Fallon London Ltd.
City London
Production Company: Gorgeous Enterprises
Advertiser Sony
Brand Name Sony
Product Name Bravia
Business Sector TV, Hi-Fi, Video, Personal Stereo & Accessories
Date of First Publication 10/5/2007
Country of Production United Kingdom
Language English
Type Television
Length 90 seconds
Tagline like no other
Awards: International ANDY Awards, 2008 (Gold) for Consumer Electronic Products
Awards: International ANDY Awards, 2008 (Bronze) for Best Use of Existing Music
Awards: Cannes Lions - International Advertising Festival, 2008 (Gold Lion)
Creative Director Juan Cabral
Art Director Chris Willingham, Mark Sinnock
Copywriter Chris Willingham, Mark Sinnock
Director Frank Budgen
Agency Producer Nicky Barnes
Sony "Bravia, Colours like no other"_ Cannes Lions, 2007 (Gold Lion)
Sony "Bravia, Colours like no other"_Cannes Lions, 2006 (Gold Lion)
SONY "BRAVIA, 金字塔篇"_Cannes Lions, 2005 (Gold Lion)
2008年6月21日 星期六
Kenzo "The New Fragrance by Kenzo"
Kenzo "The New Fragrance by Kenzo"
Description / Synopsis
In an in-house and zen garden, a young woman flies up towards a poppies carpet which are hanging on the space. Slowly she flies through the flowers carpet, that touch her finely and envelop her with their perfume
Context
A strong concept: flower power in a city : the poppy.
Philosophy/Solution
In an urban and technological universe, the flower is the essential link that fasten us to the nature. The poppy grows where we don't expect it: on concrete, between two cobbles, two buildings. Red flower, perrenial and vulnerable, rich in symbols, it brings to urban world, optimism and poem. It beautifies the cities and give us energy.
Title "Flower by Kenzo"
Original Title "Flower by Kenzo"
Agency Air
City Paris
Production Company: Entropie
Advertiser Kenzo
Brand Name Flower by Kenzo
Product Name Perfumes
Business Sector Perfumes
Date of First Publication 12/2000
Market France, Germany, United Kingdom, Spain
Country of Production France
Language English
Tagline The New Fragrance by Kenzo
Original Tagline Le nouveau parfum de Kenzo
Awards: Epica, 2000 (Winner) for Beauty Products
Awards: Club des Directeurs de Cinéma, 2001 (Silver Toucan)
Creative Director Tho Van Tran
Art Director Adeline Peschard
Copywriter Sophie Woussen
Director Laurent Chanez
Production Company Producer Guillaume De Bary
Agency Producer Catherine Le Maignan, Hélène Gasparini-Crozier
Photographer Philippe Le Sourd
Music Cyrus Gordon
Actor / Celebrity Rachel Kirby
2008年6月16日 星期一
Energizer Wilkinson "Fighting for Kisses"
Energizer Wilkinson "Fighting for Kisses"
Title "Fighting for Kisses"
Agency JWT Paris
City Levallois Perret
Agency 5ème Gauche, Paris
Agency Mediaedge:cia, Paris
Advertiser Energizer
Brand Name Wilkinson
Product Name Quattro Titanium
Campaign Name Fight for Kisses
Market France
Country of Production France
Language French
Type: Case Study
Length 220 seconds
Awards:Cannes Lions - International Advertising Festival, 2008 (Bronze Lion) for Fast Moving Consumer Goods
Awards:Epica, 2007 (Gold)
Awards:Eurobest, 2007 (Eurobest Silver)
Awards:Eurobest, 2007 (Eurobest Silver)
Awards:Festival de la Publicité de Méribel, 2007 (Grand Cristal)
Awards:Publicité de Méribel, 2007 (Cristal)
Awards:Festival de la Publicité de Méribel, 2007
Art Director:Xavier Beauregard
Copywriter:Vincent Pedrocchi
Director:Akama Agency
http://singerhome.blogspot.com/2008/01/wilkinson-fight-for-kisses.html
2008年6月8日 星期日
Bayer HealthCare "Bra"
Agency Paling Walters Targis
City London
Advertiser Bayer HealthCare LLC
Brand Name Canesten HC
Country of Production United Kingdom
Type Print
Awards: Epica, 2007 (Gold) for Business to Business / Prescription Products
Condomi "Ultra Thin"
The print ad shows in an exaggerated way how very thin Condomi's "Ultra thin" are.
Title "Ultra Thin"
Agency DRAFTFCB Kobza
City Wien
Advertiser Condomi
Brand Name Condomi
Product Name Condoms
Market Austria
Country of Production Austria
Language English
Type Print
Awards: The Golden Drum Awards, 2007 (Golden Drum) for Press
Awards: The Golden Drum Awards, 2007 (Golden Drum Grand Prix) for Outdoor
Awards: Epica, 2007 (Gold) for Health & Beauty / Toiletries & Health Care
Creative Director Patrik Partl
Art Director Andreas Gesierich
Photographer Werner Linsberger
JBS Underwear, "Men don't want to look at naked women"
Agency & Co.
City København K
Advertiser JBS Underwear
Country of Production Denmark
Language English
Type Print
Tagline Men don't want to look at naked women
Awards Epica, 2007 (Gold) for Fashion / Clothing & Fabrics
Creative Director Thomas Hoffmann Art Director Thomas Hoffmann, Martin Storegaar
Pepsi "Boarder, Climber, Surfer"
Business Sector Soft Drinks, Tonics
Market Germany
Country of Production Germany
Language English
Type Outdoor / Out of Home
Awards: Epica, 2007 (Gold) for Food & drink / Non-Alcoholic Drinks
Awards: Epica, 2007 (Epica d'Or) for Outdoor
Awards: Eurobest, 2007 (Eurobest Silver Campaign) for Non-Alcoholic Drinks
Awards: Eurobest, 2007 (Eurobest Silver Campaign) for Non-Alcoholic Drinks
Awards: Golden Award of Montreux, 2008 (Gold) for Campaign
Creative Director Veiko Hille, Sebastian Hardieck, Toygar Bazarkaya
Art Director Michael Plückhahn
Copywriter Christopher Neumann
Account Executive Heike Flottmann, Anika Lauhöfer
Art Buyer Birgit Paulat
Mio GPS, "The Fly. There's always a way out"
Mio GPS, "The Fly. There's always a way out"
Title "The Fly"
Agency Duval Guillaume
City Bruxelles
Production Company: Lovo Films
Advertiser Mio
Brand Name Mio GPS
Date of First Publication 9/5/2007
Market Belgium
Country of Production Belgium
Language English
Tagline There's always a way out
Awards Epica, 2007 (Silver)
Creative Director Katrien Bottez, Peter Ampe
Art Director Fred Van Hoof, Wilfrid Morin
Copywriter Virginie Lepère, Virginie Lepère
Director Serdar
Production Company Producer Bert Brulez
Account Director Matthias Dubois, Isabel Peeters
Agency Producer Dieter Lebbe
Music Company / Composer Masda
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