Kenzo "The New Fragrance by Kenzo"

Kenzo "The New Fragrance by Kenzo"

Description / Synopsis
In an in-house and zen garden, a young woman flies up towards a poppies carpet which are hanging on the space. Slowly she flies through the flowers carpet, that touch her finely and envelop her with their perfume
Context
A strong concept: flower power in a city : the poppy.
Philosophy/Solution
In an urban and technological universe, the flower is the essential link that fasten us to the nature. The poppy grows where we don't expect it: on concrete, between two cobbles, two buildings. Red flower, perrenial and vulnerable, rich in symbols, it brings to urban world, optimism and poem. It beautifies the cities and give us energy.

Title "Flower by Kenzo"
Original Title "Flower by Kenzo"
Agency Air
City Paris
Production Company: Entropie
Advertiser Kenzo
Brand Name Flower by Kenzo
Product Name Perfumes
Business Sector Perfumes
Date of First Publication 12/2000
Market France, Germany, United Kingdom, Spain
Country of Production France
Language English
Tagline The New Fragrance by Kenzo
Original Tagline Le nouveau parfum de Kenzo
Awards: Epica, 2000 (Winner) for Beauty Products
Awards: Club des Directeurs de Cinéma, 2001 (Silver Toucan)
Creative Director Tho Van Tran
Art Director Adeline Peschard
Copywriter Sophie Woussen
Director Laurent Chanez
Production Company Producer Guillaume De Bary
Agency Producer Catherine Le Maignan, Hélène Gasparini-Crozier
Photographer Philippe Le Sourd
Music Cyrus Gordon
Actor / Celebrity Rachel Kirby