2008年5月31日 星期六

Victoria's Secret “Dream Angels”Dream Angels With Memory Fit

Victoria's Secret “Dream Angels”Dream Angels With Memory Fit

Title "Dream Angels"
Advertiser Victoria's Secret
Brand Name Victoria's Secret
Product Name Dream Angels With Memory Fit
Market United States
Country of Production United States
Language English
Type Television

2008年5月30日 星期五

Orange TV “Rewind”

Orange TV “Rewind”

Description / Synopsis
In a city teeming with life, somewhere in India, a girl stands crying at a bus stop. A taxi driver notices shifts into reverse and begins backing his cab up. Everyone else in the road - pedestrians, motorists, bike riders, a hairdresser, a sweeper - gets drawn into the movement. With varying degrees of success, they all start going backwards, until the coach that was taking the girl's fiancé away returns to its point of departure and the two young lovers are reunited at last

Title "Rewind"
Original Title "Rembobinage (anglais)"
Agency Publicis Conseil
City Paris
Production Company: Rattling Stick, Wanda
Advertiser Orange
Brand Name Orange TV
Date of First Publication 5/27/2008
Market France
Country of Production France
Language English
Type Television

Executive Creative Director Olivier Altmann
Art Director Frédéric Royer
Copywriter Olivier Camensuli
Director Ringan Ledwidge
Producer Patrick Barbier, Nancy Gabriel, Muriel Allegrini
Strategic Planner Valérie Hénaff
Editor Richard Orrick
Editing Company Work Post
Post Production Mikros Images, Jeanne Raibault, Antoine Daubert
Telecine The Mill
Sound Producer Eric Cervera
Music Composer Amelia Warner

2008年5月29日 星期四

HTC Touch "Set Your Fingers Free" 另一個台灣之光

HTC Touch "Set Your Fingers Free" 另一個台灣之光

Title "Set Your Fingers Free"
Agency 180 Amsterdam
City Amsterdam
Advertiser HTC Corporation
Brand Name HTC Touch
Market United States
Country of Production Netherlands
Language English
Type Television
Length 60 seconds
Tagline Set your fingers free.

2008年5月28日 星期三

HP "Baby"

HP "Baby"

Title "Baby"
Original Title "Bébé"
URL www.tousdesartistes.com
Agency Publicis Dialog
City Paris
Advertiser Hewlett-Packard
Brand Name HP
Date of First Publication 4/2008
Market France
Country of Production France
Language French

Creative Director Michel Duval, Dominique Chevallier
Art Director Bruno Maillard
Copywriter Christophe Peyraque
Director Les One in Three
Production Manager Marie Massy
Project Manager Olivier Quiviger, Isabelle Lyon
Account Director Matthieu Faure
Agency Producer Florent Villiers
Advertising Manager Roselyne Ludena, Kim Trinh Thieu

2008年5月27日 星期二

Gillette "Nuns" All Women Love Smooth Legs

Gillette "Nuns" All Women Love Smooth Legs

Title "Nuns"
Agency BBDO New York
City New York
Brand Name Gillette
Product Name Venus
Market United States
Country of Production United States
Language English
Length 45 seconds
Tagline: All Women Love Smooth Legs.

2008年5月26日 星期一

Ford "Blank Canvas" Kuga from Ford. Feel the difference

Ford "Blank Canvas" Kuga from Ford. Feel the difference

Context
To deliver a pan-European multi-media campaign for the Ford Kuga – their first entry into the highly competitive crossover market alongside models such as Toyata's RAV4.
Kuga is positioned as a “Kinetic All Wheel Drive Crossover” and takes its cues from the key principles of “Kinetic Design” – Ford’s new approach to vehicle design, a la the new Mondeo and Focus.
Philosophy/Solution
The creative idea is “born from a blank canvas”, and questions and why do objects from our everyday lives have to follow the same old design rules? And in turn, why should a 4x4 have to look like a tank. Not so in the case of Kuga

Title "Blank Canvas"
Agency Ogilvy Advertising
City London
Agency Ogilvy Group Sweden, Stockholm
Production Company: Morton Jankel Zander (MJZ)
Advertiser Ford Motor Company
Date of First Publication 5/21/2008
Market Europe, France, Germany, United Kingdom, Italy, Spain
Country of Production United Kingdom
Language English
Tagline Kuga from Ford. Feel the difference

Creative Director Greg Burke
Creative Team Björn Persson, Richard Baynham, Paul Miles, Adam Staples
Director Nicolai Fuglsig
Account Planner Stephen Wallace
Editing Company Final Cut
Post Production MPC

2008年5月24日 星期六

Louis Vuitton "A Journey"(Awards Edition) & (CF Edition)

Louis Vuitton "A Journey" (Awards Edition)

Title "A Journey" (Awards Edition)
Agency Ogilvy & Mather
City Paris
Advertiser Louis Vuitton
Brand Name Louis Vuitton
Market France, Worldwide
Country of Production France
Language English
Type Television & Cinema
Length 165 seconds
Awards CLIO Awards, 2008 (Gold) for Cinematography



Louis Vuitton "A Journey" (CF Edition)

Louis Vuitton, "Where will life take you"(CF Edition)
Director: Bruno Aveillan
Composer: Gustavo Santaolalla
Length 90 seconds
Text:
What is a journey?
A journey is not a trip
It's not a vacation.
It's a process. A discovery.
It's a process of self-discovery.
A journey brings us face to face with ourselves.
A journey shows us not only the world,
but how we fit in it.
Does the person create the journey
or does the journey create the person?
The journey is life itself.
Where will life take you?

http://singerhome.blogspot.com/2008/03/louis-vuitton-where-will-life-take-you.html

2008年5月19日 星期一

HBHousing住商不動產 "優先篇",男經紀人篇+女經紀人篇


HBHousing住商不動產 "優先篇"女經紀人篇


HBHousing住商不動產 "優先篇"男經紀人篇

HBHousing住商不動產 “優先篇”,男經紀人+女經紀人
【住商不動產
http://www.hbhousing.com.tw/】的立業宗旨跟
【信義房屋http://www.sinyi.com.tw/的立業宗旨幾乎一模一樣哦…
信義房屋的經營理念:「信義立業,止於至善」,唯有做到信義才能立業,而立業不僅指創業而已,更包括個人的成家、立業,我們的企業目標不僅是「永續經營」,更要「止於至善」,不斷地追尋與成長,進而達到「壽而康」的境界。

信義房屋的【立業宗旨】「吾等願藉專業知識、群體力量以服務社會大眾,促進房地產交易之安全、迅速與合理,並提供良好環境,使同仁獲得就業之安全與成長,而以適當利潤維持企業之生存與發展。」

【住商不動產】的【立業宗旨】

2008年5月17日 星期六

家麒文化 "林志玲"

家麒文化 "林志玲"

江子翠捷運
集歐洲建築塊寶於一身的建築博物館
興建公司:家麒機構
案場名稱:家麒文化
代銷公司:新聯陽
代言人:林志玲
導演:吳念真

2008年5月16日 星期五

Ford New Mondeo "家庭篇"、"工作篇"【Whole World Around】

Ford New Mondeo "家庭篇"

Daniel Powter丹尼爾2008年最新單曲Whole World Around,將收錄於丹尼爾今年夏天推出的全新專輯中,台灣樂迷藉由【New Mondeo廣告】領先全世界成為第一個聽到2008年最新專輯中最新歌曲Whole World Around的幸運兒。
Title: Ford New Mondeo 家庭篇
Agency: J. Walter Thompson Taiwan智威湯遜廣告台灣分公司
City: Taipei
Advertiser: Ford
Brand Name: Mondeo
Country of Production: Taiwan
Language Taiwan
Date of First Publication 4/21/2008
Music: Daniel Powter ”Whole World Around”
Text:
你+包容-習慣X責任/自由=?
換算之後你是否還記得真實的自己,在New Mondeo柴油渦輪動力車中啟動沉寂的熱情,陪自己走一小段路 你會發現真實的你會跟你在一起,為真實的你前進。

Ford New Mondeo "工作篇"

Suntory "Fireman"

Suntory "Fireman"

Title "Fireman"
Agency Hakuhodo Incorporated
City Tokyo
Advertiser Suntory Limited
Brand Name Suntory
Country of Production Japan
Language English
Awards: Art Directors Annual Awards, 2008 (Silver Cube) for Product/ Service Promotion

洩個人資料 朝野共識最高賠10億

洩個人資料 朝野共識最高賠10億
〔資料來源:The Liberty Times May/16/2008〕
我國民眾的個人資料遭到外洩、且外洩個資被犯罪集團利用於詐欺的犯行相當嚴重,立法、司法與行政部門決聯手祭出「天文數字的重罰」加以遏止,近日朝野達成重大共識,一舉將立法院審議中的「個人資料保護法」草案內容,個資外洩賠償上限從現行法二千萬元提高到十億元。
個資外洩嚴重 修法重懲
司法院相關官員說,法案依此通過後,未來若再發生重大個資外洩案,被告勢必面臨逾億或動輒高達數億元的超高額賠償。
官員舉例,近年發生的電視購物頻道、網路書店,或衛生署疾病管制局不慎洩漏民眾病歷等重大外洩個案,如果未來修法後還出現類似前述如此大規模的個資外洩案,個案被告很可能就會遭到億元以上的鉅額賠償。
全案目前不僅獲朝野立委同意,法務部也表支持,上述機關一致認為,公務和非公務機關使用民眾個人資料情形普遍,應加重賠償責任,才能保護民眾隱私權;由於全案已有共識,下週一立院司法委員會將開始逐條討論。
現行「電腦處理個人資料保護法」規定,如民眾個人資料外洩,最高總額可索賠二千萬元,行政院版草案提高到五千萬元,國民黨立委謝國樑等人版本則無賠償上限;至於外洩每人每一事件償金,現行法律和草案規定以十萬元到二萬元內計算,法務部傾向降低到五百元。
司法院指出,現今個資外洩情形嚴重,限額五千萬元太低,大企業可能認為無關痛癢,但無限賠償又可能導致企業倒閉,衍生出社會問題,因此建議草案第二十八條規定上限為十億元,法務部評估後認為民眾應可接受。
受害民眾索賠 無需舉證
草案第二十九條也規定,受害民眾索賠時,不須負舉證責任,但非公務機關要證明「無故意或過失責任」才能免責,公務機關則須負「無過失責任」;草案第二十二條同時賦予縣市政府有「行政檢查權」,不須透過法院審查程序,即可查扣企業非法所有的個人資料。
由於駭客入侵公私機關電腦,竊取個資情形層出不窮,法務部官員指出,依草案規定,公務機關只有在天災、地震等不可抗力才能免責,否則須負「無過失責任」,但非公務機關只要能證明窮盡一切方法,仍無法防止駭客竊取資料,就能免責。
至於草案規範對象,法務部官員形容為「包山包海」,不限現行規定的公務機關和徵信、醫院、電信等業,只要使用電腦或書面處理個資,統統在保護範圍。

2008年5月15日 星期四

H&M "SS2008 TV Commercial"

H&M "SS2008 TV Commercial"

Region: France
Advertising Company: H&M
Actor: Daria Werbowy(Canada Fashion Model)

Axe Pulse "Quake"

Axe Pulse "Quake"

Title "Quake"
Agency VegaOlmosPonce
City Acassuso
Advertiser Unilever
Brand Name Axe Pulse
Country of Production Argentina
Language English
Tagline: One Thousand Pulsations Without Perspiration
Executive Creative Director Hernan Ponce
Art Director Martin Ponce
Copywriter Mario Crudele
Director Armando Bo
Agency Producer Selva Dinelli
Post Production Metrovision
Sound Design Company La Casa Post Sound
Music Company / Composer Animal Music

居意建設「台北BINGO」廣告不實罰200萬元

居意建設「台北BINGO」廣告不實罰200萬元     
  行政院公平交易委員會於本(15)日第862次委員會議決議,居意建設事業有限公司(下稱居意公司)於銷售「台北BINGO」建案廣告上,對於使用分區為乙種工業區之建案使用一般住宅配備為圖示,且將陽台位置標示為室內空間之一部分,就商品之用途及內容為虛偽不實及引人錯誤之表示,違反公平交易法第21條第1項規定,除命其立即停止前項違法行為外,並處新臺幣200萬元罰鍰。
  公平會表示,房屋銷售廣告所描述之建物用途情狀,為影響消費者承購與否交易決定之因素,一般消費者據廣告內容僅認知於購屋後得依廣告揭示之用途使用,而難以知悉廣告所載之用途違反建管法規,有遭勒令拆除、改建、停止使用或恢復原狀之風險。查居意公司興建銷售之「台北BINGO」建案位於都市計畫乙種工業區內,依都市計畫法臺灣省施行細則規定,不得作住宅使用,惟「台北BINGO」建物廣告傳單載有「用北市套房價,享受北市超豪宅國際級規劃」、「力邀北市層峰豪宅三大名師,共創三重首座加州樂園」等字樣,且其「F1傢俱配置圖」及「F1戶標準層傢俱配置參考圖」廣告顯示為一般含客廳、臥房、廚房、衛浴之住家格局,並無類似商業或辦公使用之圖示及說明,易使消費者誤認「台北BINGO」建案可供一般住宅使用,並據此認知作成交易決定。是「台北BINGO」建案相關廣告表示之內容與一般消費大眾之認知有相當大之差距,其差距已逾越一般大眾所能接受之程度,且足以引起一般大眾錯誤之認知或決定。
  公平會復表示,依「台北BINGO」建案建造執照工程圖記載,F1戶經理室外緣位置設計有「陽台」,惟「F1戶標準層傢俱配置參考圖」所繪平面配置內容,該陽台位置為臥室之一部分,並繪有床、櫃子等圖示;且該會同仁於系爭建案接待中心參觀樣品屋(F1戶)時,現場銷售人員表示該臥室陽台一律外推作為室內的一部分,另現場液晶螢幕所示之「F1傢俱配置圖」亦將臥室陽台規劃作為室內之一部分,整體觀之,易使消費者誤認該陽台所在位置為室內空間之一部分,可比照規劃使用。惟按建物陽台外推之情形違反建築法規範,而有遭建管單位查報拆除等處分之風險,是系爭廣告表示之內容與一般消費大眾之認知有相當大之差距,其差距已逾越一般大眾所能接受之程度,且足以引起一般大眾錯誤之認知或決定。綜上,居意公司就其商品之用途及內容為虛偽不實或引人錯誤之表示,核已違反公平交易法第21條第1項規定。
【資料來源:公平交易委員會 2008/05/15】

Mercedes-Benz SLK "Passion 08 The Driver"

Mercedes-Benz SLK "Passion 08 The Driver"

Advertising Agency: Ogilvy Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Director/ Copywriter: Doug Schiff
Creative Director/ Art Director: Michael Wong
Director Producer: Vincent Oster
Director of Photography: Phil Meheux
Stunt Coordinator: Kenny Bates
Production House: Saville Production, USA
Production House: October Pictures Ltd, China
Editor: Jay Friedkin
Senior Producer: Megan Dahlman
Telecine Editor: Rob Scirata (Company 3)
VFX: Evan Guidera (Dominik Bauch)
Audio Mixer: Mike Feldman
Music Composers: Mophonics, LA/NY
Account Service: Raymond Tao, Ronald Sun, Terence Lin, Crystal Chen, Fan Yang

愛河不動產公司隱瞞重要交易資訊罰15萬元

愛河不動產有限公司隱瞞重要交易資訊罰15萬元          
行政院公平交易委員會於本(15)日第862次委員會議決議,愛河不動產有限公司(下稱愛河公司)於從事房屋仲介交易,提出斡旋金要求時,未告知購屋人斡旋金與內政部版「要約書」之區別及其替代關係,隱瞞重要交易資訊,為足以影響交易秩序之欺罔行為,違反公平交易法第24條規定,處愛河公司新臺幣15萬元罰鍰,並命該公司立即停止此一違法行為。  公平會係接獲民眾檢舉表示,96年5月間委託愛河公司購屋,但愛河公司收取斡旋金前,並未向檢舉人說明與內政部版「要約書」之區別及其替代關係。經公平會調查結果,愛河公司為住商實業股份有限公司之高雄漢神加盟店,其基於不動產經紀業者所擁有之交易資訊優勢地位,原應本於資訊透明、信實服務之宗旨,將其所知之交易資訊均予以充分揭露。惟其與檢舉人簽訂之「買賣議價委託書」並未載明使購屋人得簽名確認選擇斡旋金契約或內政部版「要約書」之內容,且愛河公司無法提供已主動告知斡旋金與內政部版「要約書」之替代關係及選擇權利之具體事證,亦無法提供委託人曾審閱「確認書」並行使選擇權之證明。因此公平會認為愛河公司於提出斡旋金要求時,並未充分告知委託人可選擇簽訂內政部版「要約書」之行為,洵堪認定。  
公平會指出,不動產經紀業者有收取斡旋金代為議價之交易特色,且於交易過程中掌握買、賣雙方之交易資訊,若仲介業者隱匿交易資訊,將使買、賣雙方與不動產經紀業者之交易地位明顯處於不對等之狀況,而有損害消費大眾權益之虞。有鑒於此,公平會前曾決議不動產經紀業者在向購屋人提出斡旋金要求時,應同時告知亦得選擇採用內政部版「要約書」及二者之區別及替代關係。  
公平會經審酌愛河公司違法行為之動機、目的及預期之不當利益;違法行為對交易秩序之危害程度;違法行為危害交易秩序之持續期間;因違法行為所得利益;事業之規模、經營狀況、營業額及其市場地位;違法類型曾否經中央主管機關導正或警示;以往違法類型、次數、間隔時間及所受處罰;違法後悛悔實據及配合調查態度等因素後,依公平交易法第41條前段規定,命其立即停止前述違法行為,並處新臺幣15萬元罰鍰。
【資料來源:公平交易委員會 2008/05/15】

2008年5月14日 星期三

Levi's "Dangerous Liaisons"

Levi's "Dangerous Liaisons"

Title "Dangerous Liaisons"
Agency Bartle Bogle Hegarty
City London
Advertiser Levi Strauss & Co.
Brand Name Levi's
Country of Production United Kingdom
Length 60 seconds
Awards: Cannes Lions - International Advertising Festival, 2007 (Gold Lion ) for Clothing, Footwear & Accessories
Awards: Cannes Lions - International Advertising Festival, 2007 (Bronze Lion ) for Best Use of Music
Awards: CLIO Awards, 2007 (Bronze) for Apparel/Fashion
Awards: International ANDY Awards, 2008 (Gold) for Editing
Awards: International ANDY Awards, 2008 (Gold) for Fashion Apparel and Accessories

Executive Creative Director John Hegarty
Creative Director Caroline Pay, John O'Keeffe
Art Director Steve Wakelam
Copywriter Steve Wakelam
Director Ringan Ledwidge Production Company Producer Sally Humphries

2008年5月13日 星期二

北區房屋升級「台灣房屋」彭培業塑新品牌

北區房屋升級「台灣房屋」彭培業塑新品牌
【資料來源:2008/05/13經濟日報】
  北區房屋成立20年,520後將升級為台灣房屋,北區房屋首席總經理彭培業昨(12)日表示,未來全台170餘個據點將統一使用台灣房屋品牌,此次品牌升級、再造計畫已吸引不少房仲加盟店東「轉招」,國內八大房仲店數將重新洗牌。
  北區房屋近日將併購另一房仲品牌的消息,成為房仲業的熱門話題。北區房屋早已用鴨子滑水方式買下台灣房屋品牌,預計本周四(15日)公開、20日正式更名。
  據了解,台灣房屋公司早在民國74年成立,但已有十餘年沒有營運,北區房屋為了買下這個公司名稱,花費近一年時間向散居各地的台灣房屋老股東收購股權,估算金額高達上億元。
彭培業與台灣房屋有很深的淵源,他在房仲業的第一個工作就是在台灣房屋擔任業務員,一路晉升至副總經理、總經理,79年才轉任北區房屋擔任專業經理人,相隔18年後,彭培業再次擔任台灣房屋總經理。
  彭培業表示一年前就有更名的想法,因此去年4月先以加盟店在台北市布局,也讓原本僅耕耘桃竹苗的北區房屋知名度大開,因此決定總統大選後,選在5月20日總統就職當天正式更名。
  北區房屋更換全台170餘個店招、識別標誌與合約書,就花費1,000餘萬元,為了一次打響名號,並編列4,000萬元電視廣告預算,主因看好兩岸三通後,陸資、外資對台灣房屋的指名度將大幅提升。
  彭培業指出,近日各分店已紛紛換上新的招牌,也獲得消費者與同業認同,效益比預期還高,也吸納不少房仲店東加入。北區房屋預期今年底直營、加盟總店數將破250店以上,可望坐四望三、躋身全台前三大品牌之列。

2008年5月12日 星期一

Playing Audi A4 Avant: "Thermo vision"

Playing Audi A4 Avant: "Thermo vision"

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Production Company: Movie Magic
Director: Marcus Walter
Post Production Company: La Maison
Aired: May 2008

2008年5月11日 星期日

"Happy Mother's Day", Pearle Vision, Wendy

"Happy Mother's Day", Pearle Vision, Wendy

Title "Wendy"
Agency Arnold Worldwide (Boston)
City Boston
Advertiser Pearle Vision, Inc.
Date of First Publication 5/11/2008
Market United States
Country of Production United States
Language English
Type Television
Tagline: We want you to see more.
Creative Director Chris Edwards, Bob Pye
Art Director Pam Coatti
Chief Creative Officer Pete Favat
Copywriter Bill Girouard
Agency Producer Paul Fortuin

Happy Mother's Day, Pepsi

Happy Mother's Day, Pepsi

Mother's Day Lamb

Mother's Day Lamb

Title "Mother's Day Lamb"
Agency BMF
City Pyrmont
Production Company: The Sweet Shop
Advertiser Meat & Livestock Australia
Brand Name Lamb
Market New Zealand
Country of Production Australia
Length 60 seconds
Executive Creative Director Warren Brown
Copywriter Dennis Koutoulogenis
Director Noah Marshall
Production Company Producer Tony Whyman
Editor Tim Mauger

2008年5月10日 星期六

史上最強"隱喻性攻擊式"廣告之一 "Pepsi vs Coke"

Pepsi "Vending Machine"【行銷學補充教材】

Description / Synopsis
This ad was originally a spec spot and was later purchased by Pepsi for the Latin market.
Title "Vending Machine"
Advertiser PepsiCo
Brand Name Pepsi
Business Sector Soft Drinks, Tonics
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Awards: First Boards Awards, 2002 (Runner Up: Chris Immel) for Editors
Awards: First Boards Awards, 2002 (Runner Up: Patrick Sherman) for Directors
Director Patrick Sherman
Editor Chris Immel
Editing Company Rock Paper Scissors

2008年5月9日 星期五

"Love can't be a problem"

Ariel Souvenirs "Love can't be a problem"

Advertising Agency: Del Campo Nazca Saatchi & Saatchi
Creatives: Gaston Bigio, Jonathan Gurvit, Natalia Gioiosa, Pato Gómez, Gabriel Huici, Jorge Ponce Betti, Ignacio Zuccarino, Daniel Fierro
Director: Martin Hodara
Production: Palermo Films

2008年5月8日 星期四

Vodafone "Mayfly"

Vodafone "Mayfly"

Title "Mayfly (100 sec.)"
Agency Bartle Bogle Hegarty
City London
Production Company: Gorgeous Enterprises, Passion Pictures
Advertiser Vodafone
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 100 seconds
Awards: D&AD Awards, 2006 (Yellow Pencil) for TV & Cinema Crafts / Animation & Motion Graphics
Awards: CLIO Awards, 2006 (Silver) for Animation
Awards: British Television Craft Awards, 2006 (Winner) for Best Video Production
Awards: The APA Show / APA 50, 2006
Awards: CLIO Awards, 2006 (Bronze) for Cinematography
Awards: Epica, 2006 (Winner) for Communication Services
Executive Creative Director John O'Keeffe
Art Director Nick Gill, Ewan Paterson
Copywriter Nick Gill, Ewan Paterson
Director Peter Thwaites
Producer Ben Link
Sound Designer Jack Sedgewick
Music Composer K-OS
Animation Director Darren Walsh

Camelot "The Big Win / Bag of Smiles"

Camelot "The Big Win / Bag of Smiles"

Title "The Big Win / Bag of Smiles"
Agency Abbott Mead Vickers BBDO
City London
Advertiser Camelot Group
Brand Name Camelot
Product Name Lottery
Business Sector Lottery & Gambling
Date of First Publication 3/1/2006
Market United Kingdom
Country of Production United Kingdom
Language English
Awards: Cannes Lions - International Advertising Festival, 2006 (Bronze Lion ) for Entertainment & Leisure
Awards: British Television Craft Awards, 2006 (Winner) for Best Computer Animation
Awards: British Television Craft Awards, 2006 (Shortlist) for Best Use of Recorded Music
Awards: Kinsale Sharks Awards Advertising Festival, 2006 (Bronze) for International TV: Corporate Image
Awards: The APA Show / APA 50, 2006
Awards: Epica, 2006 (Winner) for Recreation & Leisure
Awards: Eurobest, 2006 (Eurobest Gold) for Entertainment & Leisure
Awards: Midsummer Awards, 2006 (Gold) for Leisure & Media
Awards: British Television Advertising Awards (BTAA), 2007 (Silver) for Corporate
Awards: British Television Advertising Awards (BTAA), 2006 (Bronze) for Best 60 second TV Commercial
Awards: Advertising Creative Circle Awards, 2007 (Gold) for Best Use of Music
Awards: Advertising Creative Circle Awards, 2007 (Gold) for Best Use of Animation
Awards: Advertising Creative Circle Awards, 2007 (Bronze) for Best TV Commercial
Awards: CLIO Awards, 2007 (Gold) for Animation
Awards: CLIO Awards, 2007 (Silver) for Direction
Awards: CLIO Awards, 2007 (Gold) for Animation
Executive Creative Director Pietro Maestri
Creative Director Paul Brazier
Associate Creative Director Alberto Citterio
Art Director Stefano Fantini, Graham Storey
Copywriter Phil Cockrell, Giovanni Salvaggio
Director Gaetano Vaudo
Producer Moviefarm

2008年5月7日 星期三

Victoria's Secret Commercial Collections 2008

Victoria's Secret Commercial Collections 2008 Lingerie

Title: “Victoria's Secret Commercial Collections 2008"
Advertiser: Victoria's Secret
Brand Name: Victoria's Secret
Business Sector Lingerie, Underwear, Pajamas
Country of Production: United States
Language: English
Date of First Publication: Jan-May/2008
Length: 328 seconds

2008年5月6日 星期二

Hermes "L'Air de Paris Series"

Hermes "L'Air de Paris Series" 01
Hermes "L'Air de Paris Series" 02
Hermes "L'Air de Paris Series" 03
Hermes "L'Air de Paris Series" 04
Hermes "L'Air de Paris Series" 05
Hermes "L'Air de Paris Series" 06
Hermes “L'Air de Paris Series”
Agency Publicis EtNous
City Paris
Advertiser Hermès
Brand Name Hermès
Product Name L'Air de Paris
Market France
Country of Production France
Language French
Type Magazine
Awards: Grand Prix de la Publicité Presse Magazine, 2006 (Prize) for Fashion
Awards: Grand Prix de la Publicité Presse Magazine, 2006 (Timelessness Prize)
Creative Director Philippe Chanet
Art Director Philippe Chanet
Photographer Camilla Akrans

The Ritz-Carlton "Romance", "Joy", "Relaxation"

The Ritz-Carlton "Romance"
The Ritz-Carlton "Joy"
The Ritz-Carlton "Relaxation"
The Ritz-Carlton "Romance", "Joy", "Relaxation"
Title: “Romance”, “Joy”, “Relaxation”
Agency Team One
City El Segundo
Advertiser The Ritz-Carlton Hotel Co.
Brand Name The Ritz-Carlton
Product Name Hotels/Luxury Hotels
Date of First Publication 6/1/2005
Market United States
Country of Production United States
Executive Creative Director Chris Graves
Creative Director Christopher Wilson
Copywriter Kathy Hepinstall
Account Director Julie Michael
Account Executive Shawn Kennedy
Photographer Rodney Smith

Playing Axe Body Spray. "You're Needed at the Axe Cottage"

Playing Axe Body Spray. "You're Needed at the Axe Cottage"

Advertising Agency: Zig, Canada
Executive Creative Director: Martin Beauvais
Art Director: Craig Ferguson
Copywriter: Steven Barr
Producers: Anna Tricinci
Team Leader: Rhonda McCabe
Strategic Planner: Subtej Nijjar

2008年5月5日 星期一

Hermes "Hermes woman"

Hermes "Hermes woman"
Título "Hermès woman 3"
Original título "Hermès Femme 3"
Agencia Publicis EtNous
Ciudad Paris
Anunciante Hermès
País de producción Francia
Tipo Prensa y publicaciones
Awards: Grand Prix de la Publicité Presse Magazine, 2005 (Best Art Direction)
Awards: Grand Prix de la Publicité Presse Magazine, 2006 (Timeless Prize)
Director creativo Philippe Chanet
Fotógrafo Greg Kadel

Hermes "Rowing woman"

Hermes "Rowing woman"
Título "Rowing woman"
Original título "Femme qui rame"
Agencia Publicis EtNous
Ciudad Paris
Anunciante Hermès
País de producción Francia
Tipo Prensa y publicaciones
Awards: Grand Prix de la Publicité Presse Magazine, 2005 (Prize) for Fashion
Awards: Grand Prix de la Publicité Presse Magazine, 2005 (Grand Prix)
Director creativo Philippe Chanet
Fotógrafo Solve Sundsbo

Hermes "Woman in Hermes Coat"

Hermes "Woman in Hermes Coat"
Título "Woman in Hermès Coat"
Original título "Femme en manteau Hermès"
Agencia Publicis EtNous
Ciudad Paris
Anunciante Hermès
País de producción Francia
Tipo Prensa y publicaciones
Awards: Grand Prix de la Publicité Presse Magazine, 2005 (Prize) for Fashion
Awards: Grand Prix de la Publicité Presse Magazine, 2005 (Grand Prix)
Director creativo Philippe Chanet
Fotógrafo Solve Sundsbo

GlaxoSmithKline "Strep-tease Legs"

GlaxoSmithKline "Strep-tease Legs"
Description / Synopsis
Women know that the art of seduction is built on small but special gestures: hands kindly slipping off stay-ups, arms softly unveling skin softness. The same rituality that characterizes those moments when women take care of their body to make it more attractive, as during the hair-removal. Strep helps them to be more seducing before the big show: so, let’s the Strep-tease begin.
Title "Strep-tease Legs"
Agency Grey Worldwide Italia Spa
City Milano
Advertiser GlaxoSmithKline
Brand Name Strep
Business Sector Shaving
Date of First Publication 4/5/2008
Market Italy
Country of Production Italy
Type Print
Executive Creative Director Francesco Emiliani
Art Director Letizia Bozzolini
Copywriter Livia Cappelletti
Account Director Lilli Guacci

2008年5月4日 星期日

Louis Vuitton_ "Graff/Agassi" ; "Gorbachev"; "Catherine Deneuve"

Louis Vuitton_ "Graff/Agassi"
Louis Vuitton_ "Gorbachev"
Louis Vuitton_ "Catherine Deneuve"

Louis Vuitton_ Graff/Agassi ;Gorbachev; Catherine Deneuve
Título " Graff/Agassi ;Gorbachev; Catherine Deneuve "
Agencia Ogilvy & Mather
Ciudad Paris
Anunciante Louis Vuitton
Nombre de la marca Louis Vuitton
País de producción Francia
Idioma Francés
Tipo Prensa y publicaciones
Awards: Grand Prix de la Publicité Presse Magazine, 2007 (Winner) for Fashion accessories/Shoes
Director creativo Christian Reuilly
Director artístico Antoaneta Metchanova
Responsable de conceptos / redactor Edgard Montjean
Fotógrafo Annie Leibovitz
Actor / Graff/Agassi ;Gorbachev; Catherine Deneuve
Louis Vuitton, "Where will life take you"
Louis Vuitton, "Where will life take you"
Director: Bruno Aveillan
Composer: Gustavo Santaolalla
Date of First Publication: March, 2008
Text:
What is a journey?
A journey is not a trip
It's not a vacation.
It's a process. A discovery.
It's a process of self-discovery.
A journey brings us face to face with ourselves.
A journey shows us not only the world,
but how we fit in it.
Does the person create the journey
or does the journey create the person?
The journey is life itself.
Where will life take you?

2008年5月3日 星期六

JC Penney "Magic"

JC Penney "Magic"

Title "Magic"
Agency Saatchi & Saatchi
City New York
Brand Name JC Penney
Country of Production United States
Length 60 seconds
Awards: International ANDY Awards, 2008 (Gold) for Best Use Existing Music

2008年5月2日 星期五

Havaianas "Daisy Flower Bed" & "Colorful"





Havaianas "Daisy Flower Bed" & "Colorful"
Title "Daisy Flower Bed "
Agency BBDO New York
City New York
Advertiser Havaianas
Country of Production United States
Type Outdoor / Out of Home
Awards: International ANDY Awards, 2008 (Silver) for Fashion, Apparel and Accessories Campaign

2008年5月1日 星期四

Diesel "Global Warming Ready"- Mont Rushmore, New York, Venizia

Diesel "Global Warming Ready"- Mont Rushmore
Diesel "Global Warming Ready"- New York Diesel "Global Warming Ready"- Venizia
Diesel "Global Warming Ready"- Mont Rushmore, New York, Venizia
Ciudad Paris
Anunciante Diesel
Nombre de Campaña Global Warming Ready
Mercado Francia
País de producción Francia
Awards: Cannes Lions - International Advertising Festival, 2007 (Silver Lion Campaign) for Clothing, Footwear & Accessories
Awards: Eurobest, 2007 (Eurobest Gold Campaign) for Clothing Footwear & Accessories
Awards: Eurobest, 2007 (Eurobest Gold Campaign) for Clothing Footwear & Accessories
Awards: Grand Prix de la Publicité Presse Magazine, 2007 (Winner) for Fashion
Awards: Grand Prix de la Publicité Presse Magazine, 2007 (Special Jury's award)
Director creativo Frédéric Témin
Director artístico Nicolas Chauvin, Romin Favre
Responsable de conceptos / redactor Frédéric Témin
Fotógrafo Terry Richardson