Havaianas

Will people look down when you talk? Probably if you wear Havaianas. Definitely if you don't brush your teeth.
Think twice about that boob job. Imagine looking down and not being able to see your Havaianas.
Men: buy a pair. Women: buy a pair. Metrosexuals: wax your big toes and buy a pair.
Many colours. Or many shades of grey, if you are colour blind.
If colour didn’t draw attention, post-its would be white.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Creative Director: Marcello Serpa
Art Director: Bruno Prosperi
Copywriter: Renato Simões
Illustrator: Marcos Sachs
Photographer: Hugo Treo, Fernando Nalon
Published: April 2008