Secrets From Your Sister bra fitting specialists "Measurements"

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Advertising Agency: Juniper Park, Toronto, Canada
Creative Directors: Alan Madill, Terry Drummond
Art Directors: Jeff Cheung, Noreel Asuro
Copywriters: Andrew Chisholm, Heather Hnatiuk
Illustrator: Sarah J. Coleman
Photographer: Todd Mclellan
Published: July 2008

Gucci Hysteria Bag Fall 2008

Gucci Hysteria Bag Fall 2008

GUCCI: http://www.gucci.com/int/campaign/hysteria-collection/

Visa "Derrick Redmond, Go World"

Visa "Derrick Redmond, Go World"

Title "Derrick Redmond"
Agency TBWA\Chiat\Day Los Angeles
City Los Angeles
Advertiser Visa International
Brand Name Visa
Campaign Name 2008 Olympics
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline Go World
Voice Morgan Freeman

Lancia Delta "Tibet, When there is no difference there is only indifference"

Lancia Delta "Tibet, When there is no difference there is only indifference"

Title "Tibet"
Agency Marcel Paris
City Paris
Advertiser Fiat
Brand Name Lancia
Product Name Lancia Delta
Date of First Publication 6/2008
Market France
Country of Production France
Language English
Type Television
Tagline When there is no difference there is only indifference
Creative Director Anne de Maupeou, Frédéric Témin
Art Director Nicolas Chauvin
Creative Team Eric Jannon, Dimitri Guerassimov
Actor / Celebrity Richard Gere

Axe "Ketchup"

Axe "Ketchup"

Description / Synopsis:
July 2 2008 Singapore, BBH Asia Pacific has successfully created a campaign for Indonesia for the launch of the New and Improved Axe body spray, staying true to the brand’s global positioning of “Axe gives guys the edge in the mating game”. The ‘Call Me’ campaign, comprising of four television commercials and two print advertisements, is built on the insight that in Indonesia mobile phones play a fundamental role in courting. We see girls going to great and ridiculous lengths in order to offer their phone numbers to our young Axe guys. The television commercials feature young Indonesian guys who use New and Improved Axe and meet girls in regular everyday situations – in a library, at a traffic light, behind a deli counter, at a convenience store - and are completely taken by surprise with the unusual ways in which the girls’ volunteer their mobile numbers the minute they catch a whiff of their New and Improved Axe fragrance. "Developing an Axe campaign in Indonesia was an exciting challenge for us as we needed to find a particular insight for this market. The New Axe ‘Call Me’ campaign demostrates a new, subtle way for guys and girls to connect,” says Ara Hampartsoumian, Business Development Director, BBH Asia Pacific. The New Axe consists of five new and improved fragrances and features a revolutionary twist top can design. “We are thrilled that BBH has come up with a campaign that hits the right spot with young men all over Indonesia. We are confident these quirky ads will cause a stir and create excitement about the New and Improved Axe,” says Marit Kievit, Regional Brand Director, Axe Asia Pacific. The television commercials were written and art directed by BBH Creative Team Peter Callaghan and Joseph Tay. They were shot in Jakarta and directed by Al Isaac. Among the cast, the commercials feature Miss Indonesia Universe 2007 representative Agni Pratistha and famous Indonesian soap actress Asmirandah Zantman.

Title "Ketchup"
Agency Bartle Bogle Hegarty
City Singapore
Production Company: Gravity Films
Advertiser Unilever
Brand Name Axe
Business Sector Fragrances, Perfumes & Toilet Waters
Date of First Publication 7/2008
Market Singapore
Country of Production Singapore
Language English
Executive Creative Director Steve Elrick
Creative Director Peter Callaghan
Art Director Joseph Tay
Copywriter Peter Callaghan
Account Director Jeremy Bek

Victoria's Secret "Dream Angels"

Victoria's Secret "Dream Angels"

Title "Dream Angels"
Advertiser Victoria's Secret
Brand Name Victoria's Secret
Product Name Dream Angels With Memory Fit
Business Sector Clothing
Market United States
Country of Production United States
Language English
Type Television

MLB All-Star Game '08 "Rafters"

MLB All-Star Game '08 "Rafters"

Title: "Rafters"
Production Company: BUF Compagnie
Advertiser Fox Sports
Brand Name Fox Sports
Product Name: MLB All-Star Game '08
Business Sector Sports Teams, Sports Events
Market United States
Country of Production United States
Language English
Type Television
Director Robert Gottlieb, Guillermo Lecuona
Producer Lissa Weiss

Toyota Camry "Satisfying"

Toyota Camry "Satisfying"

Title "Satisfying"
Advertiser Toyota Motor Corporation
Brand Name Toyota
Product Name Camry
Business Sector Cars
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline moving forward

Trail Mix Crunch, "Dog Nap, The trail starts here"

Trail Mix Crunch, "Dog Nap, The trail starts here"

Title: "Dog Nap"
Advertiser Post Cereals
Brand Name Trail Mix Crunch
Business Sector Rice, Pasta, Dehydrated Vegetables & Cereals
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline The trail starts here

永慶房屋,圓滿故事 "永慶推手,圓滿推手"

永慶房屋,圓滿故事 "永慶推手,圓滿推手"

永慶房屋: http://www.yungching.com.tw/

明台產物保險廣告 "車子篇"

明台產物保險廣告 "車子篇"

物件不只是物件
明台產物保險股份有限公司 http://www.mingtai.com.tw/

明台產物保險廣告 "房子篇"

明台產物保險廣告 "房子篇"

物件不只是物件
明台產物保險股份有限公司 http://www.mingtai.com.tw/

Gucci "AW 2008"

Gucci_Lily Donaldson_AW2008_01
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Gucci "AW 2008"

BMW "Used Cars" (希臘BMW原廠二手車廣告)

BMW "Used Cars, First" (BMW原廠二手車_希臘)

Title: ”You know you're not the first.”
Advertising Agency: BBDO Athens, Greece
Creative Director: Theodossis Papanikolaou
Art Director: David Kaneen
Copywriter: Daphne Patrikiou
Published: June 2008
經濟不景氣，歐洲高級車廠也紛紛成立原廠二手車的銷售，除了確保車子的來源之外，並且提供幾乎等同於原廠新車的保固期限與服務，引起消費者的注目與歡迎！
此張希臘BMW原廠二手車的銷售平面廣告”You know you're not the first.”，卻在一推出後，此刻已經引發世界各國網友以及消費者的論戰（舌戰或撻伐）。【Singer附註：希臘的很多觀念與想法其實跟台灣很像哦，推薦一部好電影『我的希臘婚禮 My Big Fat Greek Wedding』即可明瞭。】
你的看法為何呢？希臘BMW原廠二手車的銷售平面廣告相較於下面兩張波蘭BMW原廠二手車的銷售平面廣告，你覺得哪個廣告比較具有廣告效果。

BMW "Used Cars, Bug_Barely driven" (BMW原廠二手車_波蘭)

BMW "Used Cars, Mud_Barely driven" (BMW原廠二手車_波蘭)

Advertising Agency: Change Communications, Warsaw, Poland
Creative Directors: Jakub Korolczuk, Ryszard Sroka
Art Director: Rafał Ryś
Copywriter: Maciej Klimek
Photographer: Peter Hetzmannseder
Retoucher: Iza Zembrzuska
Published: March 2008

TattooYes Studio "Fire" & "Barcode"

TattooYes Studio "Fire"
TattooYes Studio "Barcode"

Advertising Agency: Rai Communications, Sao Paulo, Brazil
Creative Director: Mauricio Cavalcanti
Art Director: Jarede Brasil
Copywriter: Gera De Paula
Photographer: Juca Nas
Published: June 2008

信義房屋仲介(股)公司廣告不實罰120萬元

信義房屋仲介股份有限公司廣告不實罰120萬元
【資料來源：公平交易委員會 2008/7/16】　　　　　　　　
　　行政院公平交易委員會於本（16）日第871次委員會議決議，信義房屋仲介股份有限公司（下稱「信義房屋」）於其所散發之海報上宣稱「各項調查都是房仲業第一」、「擁有全國最大房屋成交資料庫」、「（信義房屋是）買方買屋的首選，是第二名的五倍」，就其服務之品質為虛偽不實及引人錯誤之表示，違反公平交易法第21條第3項準用同條第1項之規定，依同法第41條規定，命其立即停止前項違法行為，並處新臺幣120萬元罰鍰。
　　公平交易委員會前曾於96年7月12日第818次委員會議決議，信義房屋於其所散發之海報上宣稱「連續10年天下雜誌調查房仲業第一名」、「天下雜誌五百大服務業調查．信義房屋連續11年獲得經紀類第一名」、「各項調查都是房仲業第一」、「擁有全國最大房屋成交資料庫」、「（信義房屋是）買方買屋的首選，是第二名的五倍」，就其服務之品質為虛偽不實及引人錯誤之表示，違反公平交易法第21條第3項準用同條第1項之規定，依同法第41條前段規定，以公處字第096121號處分書命信義房屋自處分書送達之次日起，應立即停止前項違法行為，並處新臺幣150萬元罰鍰。信義房屋公司不服，向行政院提起訴願，按信義房屋於該會調查期間所提陳之書面意見及相關資料顯示，信義房屋於89年天下雜誌調查經紀類為第2名，惟信義房屋於訴願程序中補提天下雜誌更正前揭89年調查結果為第1名，而連續11年為天下雜誌調查經紀類第一名之證據資料等情，決定撤銷原處分，爰經公平會另為適法之處理。
　　公平交易委員會表示，信義房屋94年10月新莊店廣告宣稱「各項調查都是房仲業第一」，惟經查突破（管理）雜誌針對房屋經紀業發布之理想品牌調查結果，89年「台灣北區」調查排行第一名為他事業，第二名始為信義房屋，爰其並無「各項調查都是房仲業第一」之實績，足認係對於其自身提供之服務品質為虛偽不實之表示。
　　公平交易委員會並表示，信義房屋94年10月新莊店廣告宣稱「擁有全國最大房屋成交資料庫」，據信義房屋表示，此等宣稱係基於其為「台灣不動產交易中心（吉家網）」VIP會員所為陳述。經調查「台灣不動產交易中心（吉家網）」為一不動產聯賣資訊網，信義房屋為會員公司之一，係與其他會員共同使用相關成交資料庫，該成交資料庫並非為信義房屋所獨有，惟合併觀察94年10月新莊店廣告之整體印象及效果，易使一般大眾誤認該所稱全國最大房屋成交資料庫為信義房屋所獨有，足以引起相關大眾之錯誤認知或決定，足認係對於自身提供之服務品質為引人錯誤之表示。
　　行政院公平交易委員會另表示，商業競爭市場狀況瞬息萬變，事業之營業額、市場排名、市占率、企業形象及獲消費者認同程度等經營成果，均隨時間演進而有所變化，爰市場調查結果僅得說明調查所設定期間或時點之市場狀況，而難長期沿用為市場狀況或事業經營成果之固定說明內容。信義房屋94年9月、11月仁愛店廣告及95年2月泰山總店廣告宣稱「（信義房屋是）買方買屋的首選，是第二名的五倍」，據信義房屋表示，此等宣稱係依據91年間觀點企業管理顧問股份有限公司（下稱觀點公司）辦理市場調查所獲結果。經調查前揭市場調查並非觀點公司所為經常性之調查報告，而係91年間特別依據信義房屋委託辦理，信義房屋以91年間委託觀點公司辦理之市場調查結果，運用於94年及95年間散發之廣告中，未於廣告中併同揭示資料來源，以作為一般大眾解讀調查數據之參考依據，易使一般大眾誤認「（信義房屋是）買方買屋的首選，是第二名的五倍」宣稱係就廣告當時各房仲事業經營成果及一般消費者偏好之表述，足認係對於自身提供之服務品質為引人錯誤之表示，違反公平交易法第21條第3項準用同條第1項規定。

Blush Lingerie "The investment of your life"

Blush Lingerie "The investment of your life"

Advertising Agency: Glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Anthony Cliff
Illustrator: Nadia Herbst
Published: July 2008

房市疲軟 房仲建商營收大減

房市疲軟 房仲建商營收大減
〔資料來源：The Liberty Times 2008/7/14〕房市情況到底有多差？上禮拜眾家營建公司公布6月營收，其中最值得注意的是信義房屋（9940）、京城建設（2524）、永信建設（5508）三家公司的營收變化，發現營收紛紛出現大縮水，顯示房市景氣冷到令人寒顫。
520前後一月 天堂與地獄
一位建商高層上週針對目前的房市，用一句話來形容，「520之前與之後的一個多月，房市可以說是天堂與地獄的差別。」這句話的確非常貼切，先不管預售市場的好壞，國內成屋銷屋市場居於龍頭地位的信義房屋，由於其入帳方式是以房屋交屋即可入帳，因此非常具有時效性，營收表現即可看出成屋市場景氣。
3月份信義房屋的營收高達9.42億元，創下歷史新高，市場解讀為慶祝馬政府上台，兩岸三通利多出現，信義房屋營收可以用「暴衝」來形容，之後一路走滑，4月還有8億元，5月是6.4億元，6月卻只剩下4.7億元，幾乎只有3月高峰的一半，而且看得出來，每個月營收衰退的金額，還逐月增加，代表一般中產階級的成屋交易，受到景氣不佳的嚴重打擊，當初激情投入房市的民眾，現在可能還套牢中。
目前信義房屋共有218個據點，光是台北市就有93個，台北縣也有57個，合計比重約在七成左右，也就是說，信義房屋的營收，對台北縣市成屋市場表現，有一定的指標意義，看得出來連購買力最強的台北縣市買氣都一塌糊塗。
目前上市櫃營建股，多數是依完工比例法認列營收，少數則以全部完工法入帳，但同樣都是認列已經出售的房屋，因此營收不具即時性，不過高雄建商京城、永信，是以先建後售方式入帳，跟信義房屋有異曲同工之妙，也可一窺高雄房市景氣變化。
以永信建設而言，4、5月營收還在高檔的五億元以上，6月營收卻大跌至2.2億元，剩下不到一半；京城建設4月營收也創下三年多來新高達4.6億元，5月降溫至4.2億元，6月也剩3.9億元，一路呈現衰退。
Q3營建股 保守看待
法人指出，由於通膨侵蝕國人購買力，加上利率走升，房市出現反轉訊號，繳不出房貸的投資人開始在市場拋售，偏偏8月又碰到鬼月，對房市只能說是雪上加霜，因此第三季房市要有起色也不容易，對於營建股還是要保守看待，如果出現持續的利空不跌，才能進場分批佈局。

Chanel "AW 2008"

Chanel, Claudia Schiffer Aug2008_01
Chanel, Claudia Schiffer Aug2008_02

Chanel "AW 2008"

人間の優雅步調 Nissan NEW BLUEBIRD 2008 "春雨+夏月+秋旅+冬雪"

人間の優雅步調 "NEW BLUEBIRD 2.0"

Nissan NEW BLUEBIRD 2008 "春雨+夏月+秋旅+冬雪"
春雨篇-身著精緻日式和服的嬌羞女子，在四月迷濛的雨霧之中，等待著NEW BLUEBIRD 2.0的到來。
夏月篇-沁涼的夏夜裡，皎潔的月色，讓抬頭望月的男子不捨低頭，好不容易雲出現了，讓男子有了休息的機會，駕著NEW BLUEBIRD 2.0踏上返程。
秋旅篇-在秋高氣爽的節氣裡，就算是一個人駕乘NEW BLUEBIRD 2.0獨自旅行，緩步前行欣賞沿途風景，也是一趟愉悅的旅程。
冬雪篇-柔軟的初雪落下，重量剛好讓花枝微微彎曲，花瓣仿若害羞的低下頭來，心境的轉變，就算在寒冷的冬天也能感受到溫暖的情境。

Mitsubishi 三菱汽車 SAVRIN "因為我信任你"

Mitsubishi 三菱汽車 SAVRIN "因為我信任你"

RIVON 禮坊訂婚禮盒 "希臘篇"

RIVON 禮坊訂婚禮盒 "希臘篇"

Rivon: http://www.rivon.com.tw/bride.html

LG Vonin 男仕保養系列 "他綁走的是我的心"

LG Vonin 男仕保養系列 "他綁走的是我的心"

廣告中女主角最後的對白是: "他綁走的是我的心......"

張東健

Mitsubishi 三菱汽車 "Welcome Home 回家的路"

Mitsubishi 三菱汽車 "Welcome Home 回家的路"

Mitsubishi 台灣三菱汽車: http://www.mitsubishi-motors.com.tw/

令人感動的廣告... "Welcome Home 歡迎您隨時回家"

Perry Ellis Perfumes "Scented Romance"

Perry Ellis Perfumes "Scented Romance"

Title "Scented Romance"
Advertiser Perry Ellis International
Brand Name Perry Ellis
Business Sector Perfumes
Market United States
Country of Production United States
Language English
Type Television
Tagline: PERRY ELLIS

Cacharel "Liberty, the new fragrance from Cacharel"

Cacharel "Liberty, the new fragrance from Cacharel"

Title "Liberty"
Original Title "Liberté"
Agency JWT Paris
City Levallois Perret
Advertiser Cacharel
Brand Name Cacharel
Product Name Liberté by Cacharel
Business Sector Fragrances, Perfumes & Toilet Waters
Market France
Country of Production France
Language French
Type Television
Tagline: Liberty, the new fragrance from Cacharel
Original Tagline Liberté, le nouveau parfum de Cacharel

Paul Smith Parfums "Rose"

Paul Smith Parfums "Rose"

Paul Smith: http://www.paulsmith.co.uk/

Hearts On Fire "Monogam (100)"

Hearts On Fire "Monogam (100)"

Title "Monogam (100)"
Agency Modernista!
City Boston
Production Company: Untitled Films
Advertiser Hearts On Fire Company, LLC
Brand Name Hearts On Fire
Product Name heartsonfire.com
Business Sector Jewelry
Date of First Publication 10/1/2007
Country of Production United States
Language English
Tagline: The World's Most Perfectly Cut Diamond
Executive Creative Director Gary Koepke, Lance Jensen
Art Director Nate Naylor
Copywriter David Weist
Director Chris Sargent
Agency Producer Joyce Chen
Editing Company Lost Planet
Music Company / Composer HUM

Love in Kaohsuing "愛在高雄"

Love in Kaohsuing "愛在高雄"

LG 2008 冷氣廣告 侯佩岑

LG 2008 冷氣廣告 侯佩岑

LG Taiwan: http://tw.lge.com/index.do

侯佩岑

Feeling 精油沐浴乳 被禁播版

Feeling 精油沐浴乳 被禁播版

Feeling 精油沐浴乳 "蕭淑慎 (被禁播穿幫版)

Pretty Polly "Love Legs cosmetics"

Pretty Polly "Love Legs cosmetics" Lingerie

Description / Synopsis
It opens with a close-up of a pair of bare female legs emerging from a giant make-up compact that resembles a huge clamshell.
The woman goes on to apply Love Legs cosmetics before putting on lingerie, a dress and high heels.
Philosophy/Solution
Pretty Polly's first TV and cinema campaign in six years, directed by Rankin, promotes the launch of its Love Legs cosmetics range.
The cinema ad, created by Beattie McGuiness Bungay, will break during the launch of the movie 'Sex and the City'.
Title "Love legs"
Agency Beattie McGuinness Bungay
City London
Advertiser Pretty Polly
Brand Name Pretty Polly
Product Name Love Legs cosmetics range
Business Sector Cosmetics, Beauty Products & Perfumes
Date of First Publication 4/16/2008
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television & Cinema
Length 30 seconds
Tagline Love Legs cosmetics
Creative Director Trevor Beattie
Art Director Julia Martens
Copywriter Jade Trott
Director Rankin, Chris Cottam
Account Planner Aimee Luther

奇美廣色域 "奢華幸福篇"

奇美廣色域 "奢華幸福篇"

千言萬語的歌頌是幸福(100%)，
耳邊的一句輕聲低語是奢華的幸福(130%);
另一半愛你的可愛是幸福(100%)，
另一半愛你的不可愛是奢華的幸福(130%);
為理想往前衝是幸福(100%)，　　
為了所愛往後退是奢華的幸福(130%); 　　
100朵在你腳邊是幸福(100%)，　
一朵玫瑰在你手中綻放是奢華的幸福(130%)。
奇美液晶電視 http://www.chimei.com.tw/

SONY BRAVIA "爺爺的悄悄話篇"

SONY BRAVIA "爺爺的悄悄話篇"

好美麗的楓紅...

國泰世華 "鳳凰鈦金卡" Janet Hsieh

國泰世華 "鳳凰鈦金卡"

謝怡芬 Janet Hsieh http://www.janethsieh.net/
生日 : 1980/01/20
國籍 : 美籍台灣人(台語,英語,西班牙文,法文,中文)
身高 : 173cm
開朗的Janet以流利的台語和英文，主持【Fun Taiwan 瘋台灣】迅速擄獲台灣人的心…

Mazda 5 "狗狗篇 完整版"

Mazda 5 "狗狗篇 完整版"

Mazda Taiwan: http://www.mazda.com.tw/

興農人壽 "出閣篇完整版"

興農人壽 "出閣篇完整版"

興農人壽: http://www.sinonlife.com.tw/

如果所有的服務業都能做到如此,所有的客戶都將會是忠誠的顧客,口碑行銷也自然會形成

遠雄富都 "國寶篇"

遠雄富都 "國寶篇"

Victoria's Secret Lingerie Semi-Annual Sale "Got To Be There"

Victoria's Secret Lingerie Semi-Annual Sale "Got To Be There"

Title "Got To Be There"
Advertiser Victoria's Secret
Brand Name Victoria's Secret
Product Name Semi-Annual Sale
Business Sector Lingerie, Underwear, Pajamas
Market United States
Country of Production United States
Language English
Type Television

萬安生命 "用你想要的方式道別"

萬安生命 "用你想要的方式道別"

Western Union Money Transfer 創意十足,好快的匯兌速度...

Western Union Money Transfer "Singapore & Los Angeles"
Western Union Money Transfer "Sydney & Toronto"

Western Union Money Transfer

"Transfer money in an instant" 創意十足,好快的匯兌速度...

Advertising Agency: SAATCHI & SAATCHI, Ho Chi Minh City, Vietnam
Executive Creative Director / Copywriter: Steve Hough
Creative Director: Sumesh Peringeth
Art Directors: Sumesh Peringeth, Huy Nguyen
Photographer: Photolibrary, Corbis, Teo Studio
Illustrator: Nguyen Le
Art Buyers: Lily Cheong, Hong Thao
Account Supervisor: Thien Thanh

Child Poverty Indifference Awareness "Test"

Child Poverty Indifference Awareness "Test"

Title "Test"
Original Title "Teste"
Agency Almap BBDO Comunicações
City São Paulo
Production Company: Cinema Centro
Advertiser Associação Educacional e Assistencial Casa do Zezinho
Brand Name Casa Do Zezinho
Product Name Child Poverty Indifference Awareness
Country of Production Brazil
Language English
Awards: Cannes Lions - International Advertising Festival, 2008 (Silver Lion) for Public Awareness Messages
Creative Director Dulcídio Caldeira, Luiz Sanches
Copywriter Romero Cavalcanti
Director Paulo Gandra
Agency Producer Andre Soares
Account Supervisor Ana Carolina Boccia, Marina Fernandes, Patricia Gerard
Post Production Cinema Centro
Sound Design Company Sonzeira

Fortis "Life Is a Curve, Getting you there"

Fortis "Life Is a Curve, Getting you there"

Title "Life Is a Curve"
Agency Grey London
City London
Portfolio Also see this ad in the agency portfolio
Production Company: Not to Scale
Advertiser Fortis
Brand Name Fortis
Business Sector Banking & Financial Services, Investments, Stock Brokers
Market China, Singapore, Europe, Belgium, Luxembourg, Netherlands, United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 45 seconds
Tagline Getting you there
Creative Director Colin Lamberton, Seyoan Vela
Art Director Colin Lamberton
Copywriter Seyoan Vela
Director Chris Ketchell
Account Director Alastair Whittle
Account Planner John Lowery, Oli Gibson
Agency Producer Rebecca Pople
Post Production Not to Scale
Audio Post Production The Jungle Group

NIKE "IMPOSSIBLE "勝利的女神"

NIKE "IMPOSSIBLE 勝利的女神"

【附註】: Nike原意為【希臘神話中"勝利的女神"】