Pretty Polly "Love Legs cosmetics"

Pretty Polly "Love Legs cosmetics" Lingerie

Description / Synopsis
It opens with a close-up of a pair of bare female legs emerging from a giant make-up compact that resembles a huge clamshell.
The woman goes on to apply Love Legs cosmetics before putting on lingerie, a dress and high heels.
Philosophy/Solution
Pretty Polly's first TV and cinema campaign in six years, directed by Rankin, promotes the launch of its Love Legs cosmetics range.
The cinema ad, created by Beattie McGuiness Bungay, will break during the launch of the movie 'Sex and the City'.
Title "Love legs"
Agency Beattie McGuinness Bungay
City London
Advertiser Pretty Polly
Brand Name Pretty Polly
Product Name Love Legs cosmetics range
Business Sector Cosmetics, Beauty Products & Perfumes
Date of First Publication 4/16/2008
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television & Cinema
Length 30 seconds
Tagline Love Legs cosmetics
Creative Director Trevor Beattie
Art Director Julia Martens
Copywriter Jade Trott
Director Rankin, Chris Cottam
Account Planner Aimee Luther