2008年1月20日 星期日

Apple "iPhone The Internet" 台灣之光 王建民

Apple "iPhone The Internet" 台灣之光 王建民
【新聞來源:自由時報2008/1/20】
王建民年薪1.3億起跳,洋基夠意思,開價400萬美元
球迷引頸期盼的王建民薪資數字,昨天終於大致有譜,洋基提給建仔的價碼為四百萬美元(約合台幣一億三千萬元),經紀公司則開價四百六十萬美元(約合台幣一億五千萬元),差距並不大,專家預估兩造在仲裁前達成協議的機會很高。
美國大聯盟專家袁定文認為,洋基開給王建民的數字,證明洋基隊對王建民的重視,與當年給佩提特的條件不遑多讓。如果在仲裁前王建民陣營與洋基達成協議或經過仲裁,金額超過威力斯的四百三十五萬美元,將創先發投手首次仲裁最高價紀錄。…

Title: Apple iPhone "The Internet"
Agency: TBWA\Chiat\Day Los Angeles
City: Los Angeles
Advertiser: Apple Inc.
Product Name: iPhone
Market: United States
Language: English
這是2007/06/29 Apple iPhone發表時,首播的四檔廣告之一。iPhone美國已經上市半年了。據悉2008年7月,台灣才有機會一睹她的丰采…並且擁有她...

中國看見這Apple iPhone【台灣之光 王建民】滿場飛揚的台灣國旗,隨著iPhone全世界熱賣而跟著飄揚全世界,不曉得要怎麼跟Apple Inc抗議哦…

2008年1月19日 星期六

"Moon" 心沒有距離、世界沒有距離

"Moon" 心沒有距離、世界沒有距離
現在 你在想誰

Title: "Moon 心沒有距離、世界沒有距離" 現在你在想誰
Agency: Saatchi & Saatchi
Advertiser: Far Eastone Telecommunications
Market: Taiwan
Country of Production: Taiwan
Awards: Times Asia-Pacific Advertising Awards, 2003 (Bronze)

2008年1月15日 星期二

Nicole Kidman new Ads (妮可基嫚的廣告...)

Nicole Kidman 01_Loundry

Nicole Kidman 02_Tenant Meeting

Dove "Evolution"

Title: "Evolution, No wonder our perception of beauty is distorted"
Agency: Ogilvy & Mather
City: Toronto
Advertiser: Unilever
Brand Name: Dove
Awards: The One Show, 2007 (Gold)
Awards: CLIO Awards, 2007 (Silver) for Toiletries/Pharmaceuticals
Awards: D&AD Awards, 2007 (Yellow Pencil) for Digital Direction
Awards: Cannes Lions - International Advertising Festival, 2007 (Grand Prix)
Awards: The NY Festivals International Advertising Awards, 2007 (Gold )
Awards: London International Awards - LIA, 2007 (Gold)
Awards: London International Awards - LIA, 2007 (Gold) for Corporate
Creative Director: Janet Kestin, Nancy Vonk
Art Director: Tim Piper, Mike Kirkland
Copywriter: Tim Piper, Michael Kirkland
Director: Yael Staav, Tim Piper
Director of Photography: Tico Poulakakis
Producer: Jen Walker, Brenda Surminski
Executive Producer: James Davis, Josefina Nadurata
Editor: Paul Gowan
Editing :Company Rogue
Sound Designer: David Hayman
Music Composer: Andrew Harris, David Hayman

Indesit, Aqualtis "Underwater World"

Title: "Underwater World"
Agency: Leo Burnett Company Srl
City: Milano
Production Company: Film Master
Advertiser: Ariston
Date of First Publication: 3/10/2006
Market: Italy
Soundtrack/Song: "Ask The Mountains"
Awards: Cannes Lions - International Advertising Festival, 2006 (Gold Lion)
Awards: Art Directors Club of Europe Awards, 2006 (Gold) for TV Commercials
Awards: Kinsale Sharks Awards Advertising Festival, 2006 (Gold)
Awards: London International Awards - LIA, 2006 (Winner) for Home Furnishings
Awards: Epica, 2006 (Winner) for Homes, Furnishings and Appliances
Awards: Eurobest, 2006 (Eurobest Gold) for Home Appliances & Furnishings
Awards: The Mobius Advertising Awards, 2006 (Mobius) for Home Furnishings
Awards: International ANDY Awards, 2007 (Silver) for Special Effects
Awards: International ANDY Awards, 2007 (Silver) for Household Durable Products
Awards: CLIO Awards, 2007 (Grand Clio) for Home Furnishings/Appliances
Awards: CLIO Awards, 2007 (Gold) for Home Furnishings/Appliances
Awards: D&AD Awards, 2007 (Yellow Pencil) for Broadcast / TV & Cinema
Awards: Art Directors Annual Awards, 2007 (Silver) for TV & Cinema Commercials
Awards: The New York Festivals International Advertising Awards in All Media, 2007
Awards: The Cresta Awards, 2007 (Winner) for TV/Cinema
Creative Director: Enrico Dorizza
Art Director: Antonio Cortesi
Copywriter: Francesco Simonetti
Director: Dario Piana
Producer: Karim Bartoletti
Agency Producer: Renato Lamberti Sagliano
Account Manager: Dario Peccerillo
Editor: Michele Mortara
Music Composer: Vangelis

Traffic Safety "Slow Down" 車子開慢點吧...

Title: " Slow Down _Victims"
Agency: The White House
City: Reykjavik
Advertiser: The Road Traffic Directorate
Date of First Publication: 7/6/2004
Market: Iceland
Country of Production: Iceland
Awards: Eurobest, 2004 (Gold) for Public Health & Safety
Awards: The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Bronze World Medal) for Public Service Announcements: Personal Safety
Creative Director: Sverrir S. Bjornsson
Art Director: Bjarney Hinriksdottir
Copywriter: Elin Hilmarsdottir
Director: Gudjon Jonsson
Production Company Producer: Vidar Gardarsson
Producer: Gisli Brynjolfsson
Lighting Director / Lighting: Bergsteinn Bjorgulfsson
Editor: Gudjon Jonsson
Music: Jon Asgeirsson

M-Shape Society Myth (M型社會來臨...)

This year's rise in the consumer price index combined with many companies reporting record profits has brought attention to a theory called the 'M-shape society' put forward by Japanese business strategist Kenichi Ohmae, who used the phrase to describe the effect of globalization on Japanese society...

Title: "Train_Next Time, You'd Better Offer Her A Jewel"
Agency: Jean & Montmarin
Advertiser: Collective du Bijou
Market: France
Language: French
Creative Director: Rémy Courgeon
Copywriter: Daniel Cazan


Title: "Red Light_A Diamond is Forever "
Agency: JWT New York
Advertiser: De Beers DTC
Market: United States
Language: English

2008年1月14日 星期一

Fashion Boulevard, SS2008





Fendi_Raquel Zimmermann_SS2008_Feb
Gucci_Natasha Poly_SS2008_Feb
Louis Vuitton_Eva Herzigova_SS2008_Feb
PRADA_Sasha Pivovarova_SS2008_Feb
Versace_Gisele Bundchen_SS2008_Feb

Sony "Bravia, Colours like no other" 2006 & 2007

Title: "Balls, Colours like no other "
Agency: Fallon London Ltd.
Product Name: Bravia LCD Televisions
Market: United Kingdom
Awards: Epica, 2005 (Winner) for Audiovisual Equipment & Accessories
Awards: YoungGuns International Advertising Award, 2005 (Gold)
Awards: Festival de la Publicité de Méribel, 2005 (Pan-European Campaign Cristal)
Awards: British Television Advertising Awards (BTAA), 2006 (Gold)
Advertising Creative Circle Awards, 2006 (Platinum Award)
Awards: Advertising Creative Circle Awards, 2006 (Gold)
Awards: The One Show, 2006 (Merit) for Consumer Television
Awards: D&AD Awards, 2006 (Yellow Pencil) for TV & Cinema Advertising
Awards: CLIO Awards, 2006 (Gold) for Product/Service
Awards: Cannes Lions - International Advertising Festival, 2006 (Gold Lion)
Awards: Art Directors Annual Awards, 2006 (Gold) for Advertising
Awards: Kinsale Sharks Awards Advertising Festival, 2006 (Gold)
Awards: The APA Show / APA 50, 2006
Awards: London International Awards - LIA, 2006 (Grand Prize)
Awards: Eurobest, 2006 (Eurobest Grand Prix) for Home Electronics & Audio
Creative Director: Richard Flintham, Andy McLeod
Art Director: Juan Cabral
Copywriter Juan: Cabral
Director: Nicolai Fuglsig
Production Company: Producer Nell Jordan
Editor: Russel Icke
Music: Jose Gonzalez
Sound Designer: Parv Thind

Title: "Paint, Colours like no other "
Agency: Fallon London Ltd.
Market: United Kingdom
Awards: Epica, 2006 (Winner) for Audiovisual Equipment
Awards: Festival de la Publicité de Méribel, 2006 (Cristal)
Awards: British Television Advertising Awards (BTAA), 2007 (Gold)
Awards: Advertising Creative Circle Awards, 2007 (Gold) for Best TV Commercial
Awards: Advertising Creative Circle Awards, 2007 (Gold) for Best Direction
Awards: British Television Advertising Awards (BTAA), 2007 (Winner)
Awards: International ANDY Awards, 2007 (Silver)
Awards: The One Show, 2007 (Silver) for Over :30 - Single
Awards: CLIO Awards, 2007 (Gold) for Home Entertainment
Awards: Art Directors Annual Awards, 2007 (Silver) for TV
Awards: Cannes Lions - International Advertising Festival, 2007 (Gold Lion )
Awards: Midsummer Awards, 2007 (Gold) for Home Electronics
Awards: Kinsale Sharks Awards Advertising Festival, 2007 (Bronze)
Awards: London International Awards - LIA, 2007 (Gold)
Awards: Eurobest, 2007 (Eurobest Gold) for Home Electronics & Audio
Executive Creative: Director Richard Flintham
Creative Director: Juan Cabral
Art Director: Jonathan Glazer, Juan Cabral, Richard Flintham
Copywriter: Juan Cabral, Richard Flintham, Jonathan Glazer
Director: Jonathan Glazer
Cinematography: Dan Landin
Producer: Simon Cooper
Editor: Paul Watts

Chanel "No 5 Parfums" & Dior "J'Adore Parfums"

Title: Chanel “No 5 Parfums”(Perfume)
Market: World
Country of Production: France
Art Supervisor: Jacques Helleu
Director: Baz Luhrmann
Director of Photography: Mandy Walker
Set Designer: Catherine Martin
Wardrobe / Stylist: Catherine Martin, Karl Lagerfeld
Music Composer: Claude Debussy
Actor / Celebrity: Nicole Kidman, Rodrigo Santoro

Title: Dior “J'Adore Parfums”(Perfume)
Market: World
Country of Production: France
Creative Director: Tho Van Tran
Director: Jean-Baptiste Mondino
Music: Barry White
Actor / Celebrity: Carmen Kass

樓下同意頂樓增建「前屋主判賠,現屋主判拆」

【資料來源:自由時報2008/1/14】
【樓下同意頂樓增建,「前屋主判賠、現屋主判拆」】
擁有頂樓違建的民眾要注意了,即使樓下住戶同意蓋違建,仍有可能被強制拆除!台北縣最近出現此一罕見案例,原因是鑑定認為該建物蓋上違建後會影響安全。
台北縣三重市名源街王姓女屋主因不滿5樓的鄭姓、高姓住戶頂樓蓋違建,訴請法院判准拆除,高等法院最近宣判,考量王女丈夫林某雖曾簽下頂樓增建同意書,但建物經鑑定,認為違建已影響住戶安全,逆轉改判須拆除確定。
本案敗訴須拆除違建,騰空返還所有住戶的該建物4號5樓高太太、6號5樓鄭先生,大喊上述判決不公,他們要聲請再審,尋求救濟。
原告王姓女屋主表示,4、6號5樓住戶未經全體住戶同意,就在樓頂平台搭建6樓,由於施工不當,在鋼筋水泥大柱重壓下,已造成公寓整體結構嚴重變形移位,也於91、92年間分別轉售給高、鄭兩人,又再增建,依民法請求拆除,並返還所有住戶。
被告的高、鄭兩人則強調,該6樓經全體住戶同意才興建佛堂,王女丈夫林某也有簽下同意書,另兩人買下房屋後未再增建,而台灣省建築師公會鑑定也認為,4號4樓的建物結構未有明顯損害,王女請求並無理由。
一審板橋地院採信被告主張,判決王女敗訴,經王女不服上訴二審,高院引用最高法院80、82與92年度等,共4個判決意旨,指出樓層住戶雖對建物部分有專用權,仍應基於原本用途、性質與構造使用,若屋頂加蓋已影響建物景觀、安全,住戶仍有權請求拆除。
高院考量台灣省建築師公會、台北縣土木包工商業同業公會鑑定,該屋頂加蓋確有造成王女住家結構安全疑慮,因此改判王女勝訴確定。
【以為已賠償,才買下萬年違建】
遭法院判決須拆除頂樓加蓋的名源街4號5樓屋主高太太,以及6號5樓屋主鄭先生,對敗訴結果相當失望,高太太甚至表示辛辛苦苦過來1、20年才買下此房屋,要養小孩、繳房貸,那知卻仍出了問題,真讓人深感求助無門。
二審變敗訴「心血全毀了」!鄭先生說,收到高院的判決,已與律師會面討論,將會提出再審。他表示,高院引用的最高法院判決意旨,不適用此案,最高法院案例是買屋後再增建,而他們買屋就是如此現況,沒有再增建,一審法院前來勘查過,也同樣認定沒有增建。
鄭先生強調,原本他們買屋前,前沈姓屋主就遭王女以增建損害房屋結購求償,在法院判決沈某要賠償王女48萬多元確定,他們買下房屋,以為已經沒有任何問題,那知還沒搬進來,他與高家就一起莫名其妙,被告觸犯了公共危險罪。
鄭先生表示,原本該頂樓加蓋是在84年前,依規定可暫緩不拆,而他們也有繳房屋稅,現今要拆除,這筆拆除費用將由誰來負擔?

2008年1月13日 星期日

Human rights protection "Beijing 2008"

Human rights protection "Beijing 2008"

Description / Synopsis
Our campaign "China is getting ready, Beijing 2008" for Amnesty International Slovakia points out the ambiguous and hypocritical conduct of China's authorities.
On one side they promote the country's progress towards a modern open society capitalizing on the world's interest towards the Olympics hosting country and on the other side serious violation of human rights is reported by independent organizations.
Even more alarming is that persecutions of political opponents, journalists and human rights activists increase as a direct consequence of the approaching Olympic Games.
In our campaign we combine the noble idea of the olympic movement (rivalry rolled out in a peaceful way in sports) with violence of human rights breach.
In a series of print ads we let sportsmen (a sports shooter, a wrestler and a box fighter) execute their power against an harmless political prisoner.
This way we want to mobilize public opinion from a non-critical support of the Chinese regime organizing the Games towards questioning the lack of democracy in a country hosting the world's event dedicated to reconciliation and celebration of concord. One of the main visuals features the main Olympic symbol - five rings made of barbed wire.
Context
To draw public attention towards human rights violation by a country organizing world's greatest event dedicated to "building a peaceful and better world by educating youth through sport practised without discrimination of any kind, which requires mutual understanding with a spirit of friendship, solidarity and fair play".
Philosophy/Solution
We decided to reveal the dark side of the China's officially publicized Olympics agenda by portraying in a naturalistic way the discrepancy between noble ideas of Olympic sports and human rights violation in China.
Title "Beijing 2008"
Agency MUW / Saatchi & Saatchi
City Bratislava
Advertiser Amnesty International
Brand Name Human rights protection
Business Sector Institutional/Public Interest/Non-Profit Org.
Date of First Publication 1/9/2007
Country of Production Slovakia
Language English
Type Television
Length 260 seconds
Tagline China is getting ready, Beijing 2008
Creative Director Rasto Michalik
Art Director Radim Blaho
Copywriter Matus Svirloch, Peter Izo

2008年1月12日 星期六

Air France & British Airways Ads

Air France "Boarding (French)+Swimming Pool"

Agency: BETC Euro RSCG
City: Paris
Production Company: Première Heure, Radical
Advertiser: Air France
Market: South America, Asia, Middle East, Europe, France
Soundtrack/Song: "Between Us"
Awards: Festival de la Publicité de Méribel, 2006 (Cristal) for France: Commercial / Transport
Awards: Festival de la Publicité de Méribel, 2006 (Sound Cristal) for France: Commercial
Awards: Prix Club des Directeurs Artistiques, 2006 (2nd Prize) for Cinema Films

Creative Director: Rémi Babinet
Art Director: Eric Holden
Copywriter: Rémi Noël
Director: Hou Hsiao Hsein (Boarding)
Director: Daniel Askill (Swimming Pool)
Music Company / Composer: Aswefall/ Between Us
Tagline: One of the best places on earth

British Airways "Global"

Agency: Saatchi & Saatchi
Advertiser: British Airways
Market: United Kingdom
Awards: CLIO Awards, 2004 (Hall Of Fame)

Creative Director: Paul Arden
Art Director: Graham Fink
Copywriter: Jeremy Clarke
Director: Hugh Hudson
Cinematography: Bernard Lutic
Producer: Meghan Clark
Editor: Patrick Moore
Music Composer: Leo Delibes
Music Company / Composer: Malcolm McLaren

Axe "No"

Axe “No”
Description / Synopsis
The objective is to communicate that Axe's effect and fragrance lasts 24 hs. A guy meets a girl on the street and asks her to have a coffee with him. She always turns down his proposals but he'll continue asking her out to other places until he acomplishes the ultimate challenge.

Agency: VegaOlmosPonce
Production Company: La Banda Films
Advertiser: Unilever
Brand Name Axe
Market: Argentina
Awards: Cannes Lions - International Advertising Festival, 2005 (Bronze Lion ) for Cosmetics & Beauty
Awards: El Sol Festival Publicitario Iberoamericano (San Sebastián), 2005 (Silver Sun) for Hygiene & Beauty Products

Creative Director: Sebastián Stagno, Rafael D'Alvia, Hernán Ponce
Art Director: Ricardo Armentano
Copywriter: Analía Ríos
Director: Jose Pratt
Producer: Paco Cosio
Agency Producer: Roberto Carsillo

Metro De Madrid "Transparent"

Metro De Madrid "Transparent"

Title: "Transparent"
Agency: Contrapunto
City: Madrid
Advertiser: Metro de Madrid
Market: Spain
Awards: El Sol Festival Publicitario Iberoamericano (San Sebastián), 2005 (Silver Sun) for Consumer Services, Leisure, Tourism
Awards: FIAP - Ibero American Advertising Festival, 2006 (Gold) for Television

Creative Director: Antonio Montero, José Maria Cornejo, Fernando Galindo
Art Director: José Maria Cornejo
Copywriter: Fernando Galindo
Director: Gabe Ibáñez
Producer: Pancho Alted, Miki Heras
Editor: Alba Oriol
Sound Design Company: Beat Music
Music Company / Composer: Beat Music
Advertiser's Supervisor: Miguel Otamendi, Maite Díaz