2008年2月29日 星期五

Lingerie & Underwear (JBS & Sony)

Lingerie & Underwear (JBS & Sony)
jbs mens underwear_Secretary

jbs mens underwear_Nurse

jbs mens underwear_Maid


jbs mens underwear_Nun
Advertising Agency: &Co, Denmark

SONY_Playstation 2_Panties 01

SONY_Playstation 2_Panties 02


SONY_Playstation 2_Panties 03

Title "Panties"
Agency TBWA\PARIS
City Boulogne-Billancourt
Advertiser Sony
Brand Name Sony PlayStation 2
Country of Production France
Awards: CLIO Awards, 2006 (Bronze) for Home Entertainment

2008年2月26日 星期二

Allan Grey Investments_Beautiful_Long-term investment management

Allan Grey Investments_Beautiful_Long-term investment management

Case study, " Beautiful_Long-term investment management."
Agency King James
City Cape Town
Production Company: Velocity Africa, Pioneer Production
Advertiser Allan Grey Investments
Date of First Publication 2008/02/16
Market South Africa
Country of Production South Africa
Language English
Type Television
Tagline Long-term investment management.
Executive Creative Director Alistair King
Creative Director Devin Kennedy
Art Director Damian Bonse
Director Keith Rose
Production Company Producer Maio Garofali
Director of Photography Keith Rose
Producer Karen Kloppers
Account Executive Laurel Mader
Agency Producer Caz Friedman
Editor Ricky Boyd
Post Production Deliverance Post Production
Animation Effects Bevil Swartz, Heino
Sound Designer Rob Schroeder
Music Composer Rob Schroeder

Delta Air Lines_Change is...

Delta Air Lines_Change is...

Description / Synopsis
Recognizing that every moment matters to travelers, SS+K along with partners Digitas, MediaKitchen, CAA, DKC and Lippincott Mercer, created 「Change」 - a fully integrated communications campaign that reinforces Delta’s commitment to respecting and enhancing it’s customer's travel experience.
Context
Delta needed to convince the skeptical flying public that a legacy airline emerging from Chapter 11 restructuring was committed to making flying a better experience. Delta also needed to gain traction with the media, shareholders and most importantly, their customers that we were focused on「Change」 for the better.
Philosophy/Solution
The full campaign continues to include print, TV, radio, OOH, pr, branding and identity and online. Importantly, it also shifts Delta from having a monologue to creating a dialogue with its customers.
Results
As a result of this effort, brand tracking studies have found positive brand perception and brand momentum numbers leap into double digits. Henry Harteveldt, principal analyst at Forrester Research Inc has also credited the campaign for Delta’s recent 3rd quarter success.
Title: "Change is:"
Agency SS+K
City New York
Production Company: Backyard
Advertiser Delta Air Lines
Country of Production United States
Language English
Type Television & Cinema
Creative Director Josh Kilmer-Purcell, Marc Lucas
Art Director Bryan Chiao, Peter Cortez
Chief Creative Officer Marty Cooke
Copywriter Jack Cheng
Producer Oscar Thomas
Account Executive Jennifer Vizina, Elaine Marino, Erin Myers, Gina Leone

Renault Safety_Ballet

Renault Safety_Ballet

Renault Safety_Ballet_Eurobest, 2007 (Eurobest Silver) for Cars
Description / Synopsis
Renault is the only car manufacturer with eight models being awarded 5 stars at the Euro NCAP. Renault demonstrates this safety competence with an performance, using all eight five-star-models.
Title "Ballet"
Agency Nordpol Hamburg
City Hamburg
Production Company: elemente
Advertiser Renault
Date of First Publication 4/30/2007
Market Germany
Country of Production Germany
Type Television & Cinema
Awards: Eurobest, 2007 (Eurobest Silver) for Cars
Creative Director Lars Ruhmann
Art Director Tim Schierwater, Christoph Bielefeldt
Copywriter Sebastian Behrendt
Director Silvio Helbig

Giant Ideas, "Knockout AdvertisingGiant Rose"

Giant Ideas_Giant Rose

Giant Ideas, "Knockout AdvertisingGiant Rose"
Description / Synopsis
Self-Promotion for agency, aired locally during Pittsburgh Steelers game in November and again during Super Bowl. Agency icon is an Easter Island head that had been used during the course of the year in print and on-line promotions, this commercial was the culmination of that effort.
Title "Giant Rose"
Agency Giant Ideas
City Pittsburgh
Advertiser Giant Ideas
Product Name Self-Promotion
Date of First Publication 11/2003
Market United States
Country of Production United States
Language English
Type Television
Tagline: Knockout Advertising
Creative Director Bryan Ward
Art Director Jeff Kowal
Director Michael Killen
Production Company Producer Nancy Richert
Director of Photography Stephen Hunter
Agency Producer J.Dax Parise
Editor J. Frink, Bryan Ward
Editing Company Animal
Music Greg Shearer

If the world was ending what would you do?

If the world was ending what would you do?

Title "Mating Season"
Agency la comunidad / the community
City Miami Beach
Production Company: Curious Pictures
Advertiser Oceana
Brand Name Oceana
Date of First Publication 2/11/2008
Market World
Country of Production United States
Language English
Type Television
Tagline: If the world was ending what would you do?
Creative Director Jose Molla
Art Director Jon Kubik, Alvaro Ramos
Copywriter Gustavo Lauria, Stuart Dearnley
Director Joao Amorim
Production Company Producer Nikos Katsaouris, Annie Moore
Account Executive Rachel Coady
Agency Producer Lupita Alvarez
Music Company / Composer Promidi Music

2008年2月25日 星期一

Coca Cola, "All Brands, Every Bottle Counts..."

Coca Cola, "All Brands, Every Bottle Counts..."

Description / Synopsis
Using the new bottles as the hero of the spot, a two man ‘Coca-Cola Bottle Orchestra’ was put together, to showcase the importance of every single bottle.
In the story our ‘Coca-Cola Bottle Orchestra’ begin playing the opening note of Supertramp’s hit song, Give a little Bit, in a scenic city centre street in Helsinki using each bottle to ‘blow’ a different note. As a crowd quickly gathers to watch the excitement, one of our heroes accidentally knock over one of his bottle he is playing, stopping the song before he can blow the most important note. Seeing what has happened a pretty young girl hands our hero her bottle, which he then uses to blow the final note before the song swells, and the crowd which has now become large enough to fill the entire street dances and signs along with great exuberance.
Context
In January 2008 all major bottlers in Finland, in accordance with Finnish environmental authorities, were responsible to switch from a refillable bottle to recyclable bottle.
Subsequently, when Coca-Cola Finland decided to be the first company out of the gates, with an integrated marketing campaign to launch the new recyclable bottle, all parties involved knew immediately that something totally original had to be created.

Title: "Every Bottle Counts"
Agency: Publicis International Oy
City: Helsinki
Production Company: Woodpecker Film Oy
Advertiser: Coca-Cola Company
Brand Name: All Brands
Product Name: New Bottles
Date of First Publication: 12/29/2007
Market: Finland
Country of Production: Finland
Language: English
Type: Television

Volkswagen Polo TDI, "The Woman. A Polo TDI for 9990 Euros. Brand new"

Volkswagen Polo TDI, "The Woman. A Polo TDI for 9990 Euros. Brand new"

Title: "The Woman"
Agency: .V.
City: Saint-Ouen
Production Company: Les Télécréateurs
Advertiser: Volkswagen
Brand Name: Volkswagen
Product Name: Polo TDI
Date of First Publication: 2008/02/10
Market: France
Country of Production: France
Language: French
Type: Television
Tagline: A Polo TDI for 9990 Euros. Brand new.
Creative Director: Christian Vince
Art Director: Romain Guillon
Copywriter: Pierre Riess
Director: David Horowitz

這段影片給您什麼樣的啟發?

Case study--Volkswagen Polo "Cops" & Nissan 350Z "Cops"

Case study--Volkswagen Polo "Cops" & Nissan 350Z "Cops"
Volkswagen Polo_Cops_Small but tough. Polo
上面是福斯的汽車廣告。眾所週知,福斯車以板金強硬為賣點。警察們圍捕槍擊要犯時,通通都選擇躲到福斯車後面去躲子彈 ....
結果NISSAN 日產汽車公司沒多久也推出相同編排的廣告稿.... 這次警察們竟然通通都跑到一台日產跑車350Z的前面去了。各個都舉槍瞄準 ....你看出他們的含意了嗎?
Volkswagen Polo "Cops, Small but tough. Polo..."
Context
Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Philosophy/Solution
Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Results
Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
Title: "Cops"
Agency: DDB London
City: London
Agency: DDB Berlin, Berlin
Advertiser: Volkswagen
Brand Name: Volkswagen
Product Name: Polo
Date of First Publication: 1/7/2003
Market: Germany, United Kingdom
Country of Production: United Kingdom
Language: English
Type: Print
Tagline: Small but tough. Polo
Awards: Eurobest, 2003 (Gold) for Cars
Awards: Advertising Creative Circle Awards, 2004 (Gold) for Best Magazine Advertisement
Awards: Advertising Creative Circle Awards, 2004 (Silver) for Best Newspaper Advertisement
Awards: Advertising Creative Circle Awards, 2004 (Silver) for Best Women's Magazine Advertisement
Awards: Advertising Creative Circle Awards, 2004 (Silver) for Best Photography
Awards: Advertising Creative Circle Awards, 2004 (Bronze) for Creative Review Honour for Best Art Direction
Awards: Campaign Press Advertising Awards, 2004 (Campaign Gold Award)
Awards: Campaign Press Advertising Awards, 2004 (Gold Award) for Best Individual Advertisement
Awards: Campaign Press Advertising Awards, 2004 (Silver Award) for Best Motor Advertisement
Awards: Campaign Press Advertising Awards, 2004 (Silver Award) for Best International Advertisement
Awards: CLIO Awards, 2004 (Gold) for Automotive
Awards: The One Show, 2004 (Gold) for Consumer Newspaper Over 600 Lines: Single
Awards: Cannes Lions - International Advertising Festival, 2004 (Press Grand Prix) for Other Vehicles, Auto Products & Services
Awards: EURO EFFIES, 2004 (Gold) for Automotive
Awards: International ANDY Awards, 2005 (Bronze) for Automotive

Creative Director: Nick Allsop, Simon Veskner, Dylan Harrison, Feargal Balance, Jeremy Craigen, Ewan Paterson
Art Director: Dylan Harrison, Nick Allsop, Feargal Balance
Copywriter: Feargal Balance, Dylan Harrison, Simon Veksner
Account Planner: Hannah Wren
Account Manager: Martyn Farmer, Jason Lusty
Photographer: Paul Murphy
Typographer: Kevin Clarke
Coordination Advertising: International Achim Glokowski
Nissan 350Z_Cops_Voted the most beautiful car of the year

Nissan 350Z "Cops, Voted the most beautiful car of the year..."
Title: "Cops"
Original Title: "Policiers (anglais)"
Agency: TBWA\PARIS
City: Boulogne-Billancourt
Advertiser: Nissan Motor Corp.
Brand Name: Nissan
Product Name: 350Z
Date of First Publication: 2005/07/11
Market: France
Country of Production: France
Language: English
Type: Magazine
Tagline: Voted the most beautiful car of the year
Original Tagline: Elue "la plus belle voiture de l'année"
Creative Director: Erik Vervroegen
Art Director: Jessica Gérard-Huet
Copywriter: Jean-François Bouchet
Photographer: Richard Dobson

Men who take Viagra "put their fertility at risk" 威而鋼助性 反而斷生機

Title: "Strong Love"
Title: "Strong Love"
Agency: JWT Co., LTD.
City: Bangkok
Advertiser: Pfizer
Brand Name: Viagra
Country of Production: Thailand
Type: Outdoor / Out of Home
Awards: Asia Pacific Advertising Festival (AP AdFest), 2007 (Bronze) for Single Execution for Innovation use of non-conventional outdoor media

Men who take Viagra “put their fertility at risk” 威而鋼助性 反而斷生機
【This article appeared in the Observer on Sunday February 24 2008】
Using Viagra may be damaging men's fertility, researchers have warned. Experiments suggest that the anti-impotence drug can harm sperm and may prevent some men from fathering families.
In particular, young men who use the drug recreationally could impair their ability to have families. And fertility clinics that prescribe Viagra to help men produce sperm for IVF treatments could be preventing some couples from conceiving.
I think it is worrying that some IVF clinics are using Viagra in order to boost fertility results,' said Dr David Glenn, a consultant gynaecologist at Queen's University Belfast. 'Couples that go there for treatment are, by definition, already having problems getting pregnant. Giving male partners something that could make the problem worse is scarcely the right approach.'
Glenn's research, which is to be published in the journal Fertility and Sterility, is based on two sets of experiments. The first involved taking sperm samples from volunteers and then bathing them in weak solutions of Viagra. The aim was to produce a Viagra level equivalent to that found in the blood of a man who had taken a single 100-milligram tablet.
The researchers then compared the behaviour of the treated sperm with standard samples and found the drug had two principal effects. It made sperm more active but also it damaged its acrosome, a cap-like structure that contains enzymes that break down the membrane surrounding a woman's egg and allows sperm to fertilise it.
'Essentially the acrosome breaks open too early in sperm that has been exposed to Viagra. The sperm cannot get into the egg and so it is not fertilised,' said Glenn.
His team carried out similar experiments on animals and found that sperm from mice that had been given Viagra produced 40 per cent fewer embryosthan those on control pills. However, there was no evidence that baby mice produced by male mice on Viagra had been damaged in any way.
'There are two main concerns raised by these findings,' Glenn told The Observer. 'First, Viagra has become a widely used recreational drug. It is mixed with cocaine, for example, and is sold in clubs. Our work leaves open the possibility that there could be a cumulative effect from taking Viagra, however, which could pose serious fertility problems in later life.'
Glenn's work also suggests that the use of Viagra by IVF clinics could pose problems for many couples. Last week The Observer contacted a number of British IVF clinics to ask if they administered Viagra to men. Several said they did. Others, such as the clinic at University College Hospital in London, said did not because it had been found that Viagra could damage sperm.
威而鋼助性 反而斷生機,有損精子進入卵子受精酵素
英國研究人員警告說,壯陽藥物威而鋼可能傷害男性的精子,因而損及男性的生育能力。年輕男性如果偶爾服用威而鋼助興,未來可能因此無法建立家庭,有些不孕症診所也常開立威而鋼,幫助男方製造更多精子進行試管嬰兒療程,反而會影響求診夫婦的受孕機會。
根據英國觀察家報報導指出,北愛爾蘭貝爾發斯特女王大學婦產科教授葛倫在研究中進行了兩組實驗,研究人員先將第一組男性志願者的精子放進威而鋼的稀釋溶液中,以模擬一百毫克威而鋼錠劑在服用者血液中的濃度,接著再把這批精子與第二組的一般精子進行比較。結果研究人員發現,威而鋼雖能讓精子更活躍,卻也會損及精子的頂體(acrosome)功能,精子的頂體是一種帽狀結構,其中含有能穿透女性卵子、讓精子得以進入卵子內受精的酵素。
葛倫表示,放進威而鋼溶液中的精子頂體太早破裂,因此無法游到卵子附近使卵子受精。這項研究即將刊登在「生殖與不孕」期刊上。
葛倫的研究團隊也對動物進行了類似實驗,結果發現老鼠服用威而鋼後,其精子成功受精產生的胚胎數量比對照組少了四十%,但服用威而鋼雄鼠所產下的後代並未出現任何異狀。
台大婦產部主治醫師陳信孚表示,這篇研究僅為體外試驗,未來在人體試驗時,不一定會得到相同結果,因為體內與體外的環境大不相同,人體體液中有很多物質,可能加強或減少威而鋼對精子的潛在傷害,精子的受孕能力不見得一定會受影響。
陳信孚表示,在缺乏大規模的人體研究前,服用威而鋼後是否會傷害男性精子,還不能驟下結論。在他的不孕症門診中,他也從未明顯感受到男性病患服用威而鋼後,精子受孕能力出現明顯惡化,「就算真的有負面影響,可能也不明顯」。

2008年2月24日 星期日

真相大白!中國融雪 釀澎湖寒害 Live Earth "S.O.S, The Movement For A Climate In Crisis"

真相大白!中國融雪 釀澎湖寒害 Live Earth "S.O.S, The Movement For A Climate In Crisis"

Live Earth_S.O.S

Title: "S.O.S."
Agency: Y&R Chicago
City: Chicago
Production Company: Gorgeous Enterprises, Anonymous Content - Los Angeles
Advertiser: Live Earth
Country of Production: United States
Tagline: The Movement For A Climate In Crisis
Awards: British Television Craft Awards, 2007 (Shortlist) for Best Sound Design
Awards: London International Awards - LIA, 2007 (Silver) for Best Use of Music
Creative Director: Mark Figliulo
Art Director: Jon Wyville
Copywriter: David Loew
Director: Frank Budgen
Line Producer: Alicia Bernard
Producer: David Fisher
Executive Producer: Carol Lynn Weaver
Editor: Angus Wall, Brad Waskewich
Editing Company: Rock Paper Scissors
Music Company / Composer: Human
Director of Production: Matt Bijarchi

真相大白!中國融雪 釀澎湖寒害
【資料來源:自由時報 2008/2/24】
融雪降低水溫與鹽分
澎湖百年來最大寒害,造成養殖業及沿岸魚類生態重創,由漁業署副署長陳添壽領軍的專家學者調查團昨日實勘後舉行座談會,海洋大學校長李國添根據衛星監控數據,認為澎湖寒害是中國雪災融雪的低溫低鹽海水,隨著洋流進入澎湖群島沿岸及台灣西北半部沿岸導致。
至於台灣西北半部沿岸為何未出現大規模寒害,是否與澎湖淺坪地形有關,仍有待調查。
衛星監控數據 證實推測
澎湖今年寒害時間由二月八日開始,與一月十日起出現的中國雪災末期時間接近,加上地緣關係,外界盛傳是中國融雪的雪水,隨著洋流漂流至鄰近的澎湖群島,導致海水溫度陡降,但因缺乏科學數據佐證,一直處於揣測的階段,李國添以衛星監控的數據,證實此項說法。
李國添表示,根據美國國家海洋大氣管理局(NOAA)提供的衛星遙測水溫圖,由水溫圖可明顯看見,原本就低溫的中國沿岸流,加上雪水融化稀釋鹽分,低溫低鹽的沿岸流影響澎湖及台灣西北半部沿岸,雖然以前有黑水溝及雲彰隆起地形阻擋中國沿岸流,但今年因反聖嬰現象,黑潮反流變強沖入中國渤海,將中國沿岸流再倒灌回來,導致陸地回溫、海水卻未回溫的異常現象,使得影響層面擴大。
中國海南島 也受影響
澎湖海洋研究專家日前下海會勘,在青灣海域測得的鹽分都維持在千分之三十三,認為並無明顯變化,同時澎湖在去年十二月中旬就出現少數魚群死亡現象,進入二月初農曆年間,才出現死魚的高峰期,應與雪災雪水無直接關聯性,但看見李提出的證據,驗證中國沿岸流今年南下的範圍強度增強,連中國海南島中部也受到影響,加上青灣海水溫度明顯變化,去年最低溫接近十六度,今年卻僅有十一點七度,轉而支持李國添的論點。
淺坪退潮 魚群飢寒而死
下海實勘的中研院博士鄭明修觀察,寒害受害地區集中在水深二十米的海域,可能與澎湖二十米淺坪海域廣大有關,大退潮時原本一百三十七平方公里的澎湖群島,增加三分之一的面積,因此淺水魚群無法離開至深海避寒。此外,寒害多數魚群並非凍死,而是因今年溫度持續低溫,魚兒寒冷飢餓而死。
至於海底魚屍堆積是否會造成環境污染問題,與會的專家都認為自然力量,才是最有效力與全面性的循環,應透過天然力量自行吸收與復育。


Greenpeace_Theatrical Trailer

Greenpeace “Theatrical Trailer”
Description / Synopsis
A fake Theatrical trailer for a fake movie.
The name of the fake movie is "the end of the world" and it's coming soon...
Context
Making people understand that we must act now and we must solve the global warming problem.
Results
More people logging in to the web and joining greenpeace.
Title: "Theatrical Trailer"
Agency: Grey - Tel Aviv
City: Tel Aviv
Advertiser: Greenpeace
Date of First Publication: 12/20/2007
Market: Israel
Country of Production: Israel
Creative Director: Ben Sever
Art Director: Ben Sever
Copywriter: Ben Sever
Directo: Ben Sever
Editor: Simon Herman
Music Company / Composer: Tomerbiran
Senior Creative director: Yonatan Stirin

Ariel, Now with jasmine, "Pervert", "Thief", "Goal", "Kidnap"





Ariel, Now with jasmine, "Pervert", "Thief", "Goal", "Kidnap"
Title: "Pervert"
Agency: Saatchi & Saatchi
City: Dubai
Advertiser: Procter & Gamble
Campaign Name: Ariel. Now with jasmine
Market United: Arab Emirates
Country of Production: United Arab Emirates
Type: Magazine
Awards: Mena Cristal Awards, 2006 (Cristal) for Home, Clothing, Accessories
Awards: Dubai Lynx Awards, 2007 (Silver Lynx Campaign) for Household
Awards: Dubai Lynx Awards, 2007 (Bronze Lynx Campaign) for Household
Creative Director: Ed Jones


Title: "Thief"
Agency: Saatchi & Saatchi
City: Dubai
Advertiser: Procter & Gamble
Campaign Name: Ariel. Now with jasmine
Market: United Arab Emirates
Country of Production: United Arab Emirates
Type: Magazine
Awards: Mena Cristal Awards, 2006 (Cristal) for Home, Clothing, Accessories
Awards: Dubai Lynx Awards, 2007 (Silver Lynx Campaign) for Household
Awards: Dubai Lynx Awards, 2007 (Bronze Lynx Campaign) for Household
Creative Director: Ed Jones


Title: "Goal"
Agency: Saatchi & Saatchi
City: Dubai
Advertiser: Procter & Gamble
Campaign Name: Ariel. Now with jasmine
Market United: Arab Emirates
Country of Production: United Arab Emirates
Type: Magazine
Awards: Mena Cristal Awards, 2006 (Cristal) for Home, Clothing, Accessories
Creative: Director Ed Jones


Title: "Kidnap"
Agency: Saatchi & Saatchi
City: Dubai
Advertiser: Procter & Gamble
Campaign Name: Ariel. Now with jasmine
Market United: Arab Emirates
Country of Production: United Arab Emirates
Type: Magazine
Awards: Mena Cristal Awards, 2006 (Cristal) for Home, Clothing, Accessories
Creative Director: Ed Jones

2008年2月23日 星期六

Kodak SD Card "Panty"

Kodak SD Card "Panty"
Title: "Panty"
Agency: Ogilvy & Mather
City: Bangkok
Advertiser: Eastman Kodak Company
Brand Name: Kodak
Product Name: SD Card
Country of Production: Thailand
Awards: Asia Pacific Advertising Festival (AP AdFest), 2006 (Bronze) for Single for Poster in conventional space
Awards: Asia Pacific Advertising Festival (AP AdFest), 2006 (Bronze) for Home Appliances & Furnishings
Awards: Asia Pacific Advertising Festival (AP AdFest), 2006 (Bronze) for Campaign
Awards: CLIO Awards, 2006 (Bronze) for Product/Service - Campaign
Awards: CLIO Awards, 2006 (Bronze) for Product/Service
Awards: Cannes Lions - International Advertising Festival, 2006 (Silver Lion ) for Home Appliances/Furnishings/Electronics & Audio-Visual
Awards: Cannes Lions - International Advertising Festival, 2006 (Gold Lion Campaign) for Home Electronics & Audio-Visual
Creative Director: Nopadol Srikieatikajohn
Art Director: Passakorn Chantrawan
Copywriter: Torpun Lersin
Photographer: Kiradee Ketakinta
Typographer: Phurin Pongchokedeelert

微軟XP 6月停產,後年不再支援更新 Windows Vista "Wow"

微軟XP 6月停產,後年不再支援更新 Windows Vista "Wow"
【資料來源:2008/2/22 CNN, 自由時報】
台灣微軟昨天表示,Windows Vista服務包第一版(Service Pack, SP1),將在未來一、兩個月內上市,目前正交由各OEM系統業者測試。而前一個視窗作業系統Windows XP,規劃於六月三十日停止出貨,僅留隨機版供應DIY市場,對XP的支援預計在二○一○年結束。
事實上,微軟宣布停止XP出貨的進度已經延遲過一次。去年七月,該公司就宣佈二○○八年一月底要停止XP出貨,結果遭到廣大使用者抗議,儘管微軟宣稱Vista出貨比重已經超過五成,但有相當數量的使用者購買新電腦之後,選擇降級XP。
台灣微軟公司OEM事業群總經理李志超昨天證實,Windows Vista SP1的RTM(壓片前最終版)中文版已經準備就緒,目前交由國內OEM電腦系統業者,如廣達、緯創、鴻海等業者進行測試,預計在一、兩個月後,新出貨的電腦就會搭載Vista SP1出貨。李志超指出,預期將會有更多企業導入Vista作業系統。
【微軟:執行效率已提升】
台灣微軟前端平台事業群部門經理葉怡君表示,SP1的內容不在提供新的服務,主要差異還是在改善相容性與提升執行效率。
使用者對於Vista與許多軟硬體不相容的批評,她表示,在SP1中,近五年上市的硬體周邊有九成都能取得相容,執行效率也會有很大改善。
據了解,Vista SP1已在網路上流傳,甚至有中文版流出,不過,根據科技雜誌ZDnet搶先測試報告,SP1修改許多的小Bug,也提供軟體開發商在Vista平台上更容易開發應用軟體,但令人失望的是,系統效率似乎並未大幅改善。
隨著SP1推出,前一代作業系統Windows XP也將功成身退。葉怡君表示,XP的彩盒零售與OEM版本將在今年六月三十日停止出貨,針對DIY電腦市場的隨機版,也會在明年的一月底停止出貨,而微軟對XP的支援,預計會維持到二○一○年,最後一版的XP服務包XP SP3,也會在今年第一季釋出。

Microsoft_Cleveland 1976_Windows Vista_Wow

Title: "Cleveland 1976"
Agency: McCann Erickson
City: San Francisco
Advertiser: Microsoft
Brand Name: Microsoft
Product Name: Windows Vista
Market: United States
Country of Production: United States
Language: English


Microsoft_Wow (Oscars 2007)_Windows Vista

Title: "Wow (Oscars 2007)"
Agency: McCann Erickson
City San: Francisco
Advertiser: Microsoft
Product Name: Windows Vista
Market: United States
Country of Production: United States
Language: English

2008年2月22日 星期五

Aides "Vibrators 吾家有女初長成篇 Live long enough to find the right one. Protect yourself"

Aides "Vibrators 吾家有女初長成篇 Live long enough to find the right one. Protect yourself"

Description / Synopsis
As a little girl grows into beautiful young woman, she discovers that love isn't always easy. After a series of dating catastrophes, she finally meets the man of her dreams.
Title: “Vibrators” Live long enough to find the right one. Protect yourself.
Agency: TBWA\PARIS
City: Boulogne-Billancourt
Production Company: Wanda Productions
Advertiser: Aides
Product Name: Aids Awareness
Date of First Publication: April/2005
Market: France
Country of Production: France
Language: French
Soundtrack/Song: "Baby baby"
Tagline: Live long enough to find the right one. Protect yourself
Original Tagline: Protégez-vous
Awards: Cannes Lions - International Advertising Festival, 2005 (Gold Lion)
Awards: Prix de la campagne citoyenne, 2005 (Grand Prix)
Awards: Epica, 2005 (Winner) for Public Interest
Awards: Eurobest, 2005 (Eurobest Gold) for Public Health & Safety
Awards: CLIO Awards, 2006 (Gold) for Public Service
Creative Director: Erik Vervroegen
Art Director: Erik Vervroegen
Copywriter: Erik Vervroegen, Véronique Sels
Director: Wilfrid Brimo
Agency Producer: Christine Bouffort
3D Graphics: Akama
Music Publisher: Sony Music Publishing

Aides "Sugar Baby Love 同志之愛, Live long enough to find the right one. Protect yourself."

Aides "Sugar Baby Love 同志之愛, Live long enough to find the right one. Protect yourself."

Aides “Sugar Baby Love” Live long enough to find the right one. Protect yourself
Description / Synopsis
Created as a video-clip and beated by the song "Sugar Baby Love" by the Rubbet's, the video tells humorously the lovey-dovey epic of a little boy then of a young man who, after discovering his homosexuality lives his sexual life although he's suffering from homophobic attacks. We observe him year after year, searching for The big love. Till then, he protects himself during his encounters with condoms.
Context
Although the gay comunity has been particularly sensitized with prevention since the very beginning of the AIDS, we observe a resumption of non-protected practices these last few years. Nowadays, homosexuals reprensent a fourth of new diagnosed cases and more than 4 discover they disease everyday
Philosophy/Solution
This new campaign plays on many homosexual community's visual codes, even caricaturing it, in order to give value to the use of condom. But it also aims at denouncing the discrimination background in which gays live their sexual oientation. The latest agressions testify it.

Title “Sugar Baby Love” Live long enough to find the right one. Protect yourself.
Agency: TBWA\PARIS
City: Boulogne-Billancourt
Production Company: Wanda Productions
Advertiser: Aides
Campaign Name: Aids Awareness
Date of First Publication: 4/26/2006
Market: France
Country of Production: France
Language: French
Soundtrack/Song: "Sugar Baby Love"
Tagline: Live long enough to find the right one. Protect yourself.
Original Tagline: Vivez assez longtemps pour trouver le bon. Protégez-vous
Awards: Cannes Lions - International Advertising Festival, 2006 (Silver Lion)
Awards: Prix de la campagne citoyenne, 2006 (Shortlist) for Associations
Awards: Eurobest, 2006 (Eurobest Gold) for Public Health & Safety
Awards: Festival de la Publicité de Méribel, 2006 (Cristal) for France: Commercial / NGOs, charities, aid organisation
Awards: CLIO Awards, 2007 (Silver) for Public Service
Creative Director: Erik Vervroegen
Art Director: Eve Roussou
Copywriter: Véronique Sels
Director: Wilfrid Brimo
Producer: Claude Fayolle
Agency Producer: Christine Bouffort
Editor: Geoffroy Barbet Massin
Production Artist: Pascal Giroux
Music Publisher: Universal Music

Aides "Love Story, Live long enough to find the right one. Protect yourself"

Aides "Love Story, Live long enough to find the right one. Protect yourself"

Aides “Love Story” Live long enough to find the right one. Protect yourself
Title: “Love Story” Live long enough to find the right one. Protect yourself.
Agency: TBWA\PARIS
City: Boulogne-Billancourt
Production Company: Wanda
Advertiser: Aides
Date of First Publication: April/2007
Country of Production: France
Language: English
Creative Director: Erik Vervroegen
Art Director: Eve Roussou
Copywriter: Véronique Sels
Director: Wilfrid Brimo
Agency Producer: Christian Delhaye
Account Manager: Céline Colin
Advertising Manager: Vincent Pelletier, Olivier Denoue

2008年2月20日 星期三

Che Men's Magazine, "Let us keep dreaming of a better world"

Che Men's Magazine, “Let us keep dreaming of a better world”
Title: "Coupon"
Agency: Duval Guillaume
City: Antwerp
Advertiser: Ché Men's Magazine
Country of Production: Belgium
Language: English
Tagline: Let us keep dreaming of a better world
Awards: Festival de la Publicité de Méribel, 2007 (Cristal) for Europe: Media

Perfumes_Kenzo Amour Parfums

Perfumes_Kenzo Amour Parfums
Olga Kurylenko

Perfumes_EAU DE Rochas Parfums

Perfumes_EAU DE Rochas Parfums

Jessica Stam

Perfumes_Dior Midnight Poison Parfums

Perfumes_Dior Midnight Poison Parfums

Perfumes_Lancome Paris Miracle Parfums

Perfumes_Lancome Paris Miracle Parfums

Diane Kruger

2008年2月16日 星期六

Prime Minister says Kosovo to declare independence Sunday

(CNN, AP 2008-02-16) -- Kosovo will declare independence from Serbia on Sunday, Kosovar Prime Minister Hashim Thaci has said, according to agency reports.
Thaci said that on Sunday the "will of the citizens of Kosovo" would come into force, according to reports carried by the AFP agency following his meeting with religious leaders.
The agency added that newspapers in the Kosovar capital Pristina said the official declaration would be at 1400 GMT, although the newspapers did not reveal their sources.
"Tomorrow will be a day of calm, of understanding and of state engagements for the implementation of the will of the citizens of Kosovo," Thaci is reported to have said to journalists, adding that it would be a "a day of thanksgiving for a sovereign and independent Kosovo."
Kosovo, a province of Serbia, is currently under U.N. control, with a majority ethnic Albanian population that wants independence; the minority Serbs generally want to stay part of Serbia. Serbia's government also opposes independence.

Perfumes_GUERLAIN L'INSTANT MAGIC Parfums AD

Perfumes_GUERLAIN L'INSTANT MAGIC Parfums AD

Guerlain "L'instant Magic" Perfume
Title: Guerlain "L'instant Magic" Perfume
Original Title: "L'Instant"
Agency: Air
City: Paris
Advertiser: LVMH
Brand Name: Guerlain
Product Name: L'Instant de Guerlain
Business Sector: Perfumes
Market: France
Country of Production: France, Worldwide
Language: English
Directed by Jean Bocheux
Michelle Buswell

Perfumes_Kenzo Amour parfums AD



Perfumes_Kenzo Amour parfums AD


Olga Kurylenko

Perfumes_Givenchy Ange ou demon parfums AD



Perfumes_Givenchy Ange ou demon parfums AD


Marie Steiss

Perfumes_MaxMara Le Parfum AD



Perfumes_MaxMara Le Parfum AD


Louise Pedersen

Perfumes_Pierre Cardin Parfums AD


Perfumes_Pierre Cardin Parfums AD

Perfumes_Chanel Coco parfums Mademoiselle AD



Perfumes_Chanel Coco parfums Mademoiselle AD


Chanel Coco Mademoiselle AD_Keira Knightley

Perfumes_Hugo Boss XY & XX AD



Perfumes_Hugo Boss XY & XX parfums AD

Perfumes_Jean Paul Gaultier Parfums AD


Perfumes_Jean Paul Gaultier Parfums AD

Perfumes_Dior J'adore Parfums

Perfumes_Dior J'adore Parfums

Charlize Theron

Perfumes_GUERLAIN_INSOLENCE Parfums

Perfumes_GUERLAIN_INSOLENCE Parfums

2008年2月14日 星期四

Happy Valentine's Day "NutrientWater, Sex"

Happy Valentine's Day “NutrientWater, Sex”
Enjoy a longer lasting Valentine's Day.
Be bad. Drink good.

Advertising Agency: DDB Melbourne, Australia
Executive Creative Director: Michael Faudet
Art Directors / Copywriters: Michael Davey, John Akritidis
Typographer: John Zurbo

2008年2月6日 星期三

Guerlain "L'instant Magic" Perfume 好辣...

Guerlain "L'instant Magic" Perfume
Title: Guerlain "L'instant Magic" Perfume
Original Title: "L'Instant"
Agency: Air
City: Paris
Advertiser: LVMH
Brand Name: Guerlain
Product Name: L'Instant de Guerlain
Business Sector: Perfumes
Market: France
Country of Production: France, Worldwide
Language: English
Directed by Jean Bocheux

2008年2月4日 星期一

Victoria's Secret "In the Mood, Happy Valentine's Day" Ad

Victoria's Secret "In the Mood, Happy Valentine's Day"

Title: Victoria's Secret "In the Mood, Happy Valentine's Day"
Advertiser: Victoria's Secret
Brand Name: Victoria's Secret
Business Sector Lingerie, Underwear, Pajamas
Country of Production: United States
Language: English

2008年2月3日 星期日

Giants upset Patriots to win Super Bowl XLII 超級杯巨人險勝,愛國者全勝奪冠夢碎

Giants upset Patriots to win Super Bowl XLII超級杯巨人險勝,愛國者全勝奪冠夢碎
【Original: AFP, CNN 2008/2/4】
The New York Giants won Super Bowl XLII with a last-minute touchdown, upsetting the New England Patriots' hopes of becoming the first team since 1972 to complete a National Football League season undefeated.
The Giants beat the Patriots 17-14 in Sunday night's championship game, giving New York its first NFL title since 1991.
Giants quarterback Eli Manning was named the game's Most Valuable Player -- a year after his brother, Indianapolis Colts quarterback Peyton Manning, took the same honor.
''There's something about this team,'' Eli Manning told The Associated Press. ''The way we win games, and performed in the playoffs in the stretch. We had total confidence in ourselves. The players believed in each other.''….
美國職業美式足球聯盟(NFL)今天舉行第四十二屆超級杯大賽,紐約巨人以十七比十四,爆冷險勝不敗之師新英格蘭愛國者,粉碎愛國者以空前十九戰全勝奪冠的美夢。

Dell "Celebrity, Yours Is Here"

Title: "Celebrity, Yours Is Here"
Agency: Mother
City: New York
Advertiser: Dell
Business Sector: Computers, PDAs & Calculators
Country of Production: United States
Tagline: Yours Is Here


Victoria's Secret_In the Mood_2008 Super Bowl XLII

Title: Victoria's Secret "In the Mood, 2008 Super Bowl XLII, Happy Valentine's Day"
Advertiser: Victoria's Secret
Brand Name: Victoria's Secret
Business Sector Lingerie, Underwear, Pajamas
Country of Production: United States
Language: English

2008年2月2日 星期六

Honesty is the best policy...誠實是最好的策略...

Honesty is the best policy...誠實是最好的策略...

Honesty_Huntington Bancshares Incorporated
Title: "Honesty"
Agency: Ten United
City: Columbus
Advertiser: Huntington Bancshares Incorporated
Date of First Publication: 10/8/2007
Country of Production: United States
Language: English

Creative Director: Adam Albrecht
Art Director: Lara Oliveira
Copywriter: Jason Thomas, Bryan Simkin
Director: Dennis Manarchy
Agency Producer: Mark Shenberger
Editing Company: 1^3 Productions
Sound Design: Company Razorhead
Music Company / Composer: Razorhead

People tell the truth only once…

People tell the truth only once…
【有沒有綠卡,講清楚有這麼難嗎?】

Hakutake_White Lie A
Hakutake:“White Lie A, B, C”
Title: "White Lie A, B, C"
Agency: Ogilvy & Mather Japan KK
City: Tokyo
Advertiser: Hakutake
Market: Japan
Country of Production: Japan
Awards: Asia Pacific Advertising Festival (AP AdFest), 2007 (Silver) for Alcoholic Drinks Campaign
Awards: The Intercontinental Advertising Cup (The Cup), 2007 (Nominee) for Most Insightful Idea

Hakutake_White Lie B

Hakutake_White Lie C

2008年2月1日 星期五

Life Line Gender Abuse "Bruise, Break the cycle. Call..."

Life Line Gender Abuse "Bruise, Break the cycle. Call..."

Title: Life Line Gender Abuse “Bruise, Break the cycle. Call”
Agency: Da Vinci Edison Bell
City: Johannesburg
Production Company: Sub urban
Advertiser: LifeLine
Brand Name: Life Line Gender Abuse
Market: South Africa
Country of Production: South Africa
Language: English
Tagline: Break the cycle. Call.

Beijing 2008 Olympics Ads-Nike & adidas


Adidas "Beijing 2008"

Title: Adidas “Beijing 2008”
Agency: TBWA\Shanghai (180\TBWA)
City: Shanghai
Advertiser: adidas
Market: China
Country of Production: China


Nike_2008 Olympics_Bicycle

Title: Nike “Beijing 2008 Olympics, Bicycle”
Agency: JWT / Bridge Shanghai
City: Shanghai
Advertiser: Nike
Country of Production: China