Strauss Group “Girl”
Description / Synopsis
For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art.
Context
Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics.
Title "Girl"
Agency Y&R Tel Aviv
City Tel Aviv
Advertiser Strauss Group
Brand Name Strauss
Date of First Publication 12/31/2008
Market Israel
Country of Production Israel
Language English
Type Television
Length 50 seconds
Executive Creative Director Gideon Amichay
Creative Director Yoram Levy
Art Director Ayelet Chen, Tani Zipper
Creative Group Head Lior Zaid
Copywriter Matan Yedidya
Director Rani Carmeli
Agency Producer Shira Robas
Post Production Gravity
Artist Hanoch Piven
Description / Synopsis
For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art.
Context
Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics.
Title "Girl"
Agency Y&R Tel Aviv
City Tel Aviv
Advertiser Strauss Group
Brand Name Strauss
Date of First Publication 12/31/2008
Market Israel
Country of Production Israel
Language English
Type Television
Length 50 seconds
Executive Creative Director Gideon Amichay
Creative Director Yoram Levy
Art Director Ayelet Chen, Tani Zipper
Creative Group Head Lior Zaid
Copywriter Matan Yedidya
Director Rani Carmeli
Agency Producer Shira Robas
Post Production Gravity
Artist Hanoch Piven
沒有留言:
張貼留言