Victoria's Secret Lingerie "Striptease, All you see is curves"

Victoria's Secret Lingerie "Striptease, All you see is curves"

Title "Striptease"
Advertiser Victoria's Secret
Brand Name Victoria's Secret
Product Name Body Line
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Soundtrack/Song "Di Doo Dah"
Tagline All you see is curves.
Music Jane Birkin
Music Composer Serge Gainsbourg

Singer in Tianjin、Qingdao & Beijing

Singer in Tianjin、Qingdao & Beijing

Title " Singer in Tianjin & Qingdao"
City Tianjin、Qingdao、Beijing
Country of Production Taiwan
Publisher：Singer Tsai
Executive Creative Director ：Singer Tsai

Evian "A Mother knows 1,2,3"

Evian "A Mother knows 1"
Evian "A Mother knows 2"
Evian "A Mother knows 3"

Title " Evian_A Mother knows 1,2,3"
Original Title "Une mère sait 1,2,3"
Agency BETC Euro RSCG
City Paris
Advertiser SAEME
Brand Name Evian
Market France
Country of Production France
Language French
Tagline: A mother knows what is good for her and her baby
Original Tagline Une mère sait ce qui est bon pour elle et son petit
Awards: Grand Prix de la Publicité Presse Magazine, 2004 (Winner) for Food
Creative Director Rémi Babinet
Art Director Florence Bellisson, Yuki Kani
Copywriter Sylvie Charhon
Photographer John Akerhust

Godiva "Red"

Godiva "Red"

Title "Red"
Agency United London
City London
Brand Name Godiva
Business Sector Chocolate
Market United Kingdom
Country of Production United Kingdom
Language English
Type Print

El Corte Ingles "For Her For Him, Lingerie Department"

El Corte Ingles "For Her For Him, Lingerie Department"

Title "For Her For Him "Lingerie Department"
Agency Publicis Casadevall Pedreño & PRG
City Madrid
Advertiser El Corte Inglés
Date of First Publication 2000
Country of Production Spain
Executive Creative Director Xavi García
Creative Director Xavi García, Maico Garcia
Art Director Maico Garcia, Ramón Roda
Copywriter Xavi García
Photographer Sisco Soler

El Corte Ingles "Spring Time"

El Corte Ingles "Spring Time"

Title "Spring Time"
Original Title "Primavera"
Agency Zapping M&C Saatchi
Date of First Publication 2008/04/06
City Madrid
Country of Production Spain
Type Television
Length 40 seconds

永慶房屋 "六大安心保障篇" & "真實行情篇"

永慶房屋 "六大安心保障篇"

永慶房屋 "真實行情篇"

永慶房屋: http://www.yungching.com.tw/

比較性廣告:

信義房屋: "成家篇" http://singerhome.blogspot.com/2008/03/2008.html

信義房屋仲介股份有限公司: http://www.sinyi.com.tw/

力漢營造公司廣告不實處新臺幣60萬元罰鍰

力漢營造公司廣告不實處新臺幣60萬元罰鍰
　　行政院公平交易委員會於本（24）日第859次委員會議決議，力漢營造股份有限公司於廣告摺頁刊載「行政院農業委員會水土保持局」之字樣、標章與網址，及「優質 效率 團隊 行政院農業委員會水土保持局與您一起打拼」等表示，就商品之內容及品質，為虛偽不實及引人錯誤之表示，違反公平交易法第21條第1項規定，命其自處分書送達之次日起，立即停止前項違法行為，並處新臺幣60萬元罰鍰。
　　公平會表示，力漢營造公司於「耕讀」建案接待中心放置案關摺頁，供人取閱，該接待中心門口並標有「耕讀」名稱，內並設有「耕讀」模型及內部裝潢設備樣品供消費者參觀。經查案關摺頁之封面刊載「愛家 愛土地 集村農舍興建獎勵協助」，該頁與封底下方載「行政院農業委員會水土保持局」之字樣、標章與網址，及「中華民國九十五年十月編印」等文字，另封底有「優質 效率 團隊 行政院農業委員水土保持局與您一起打拼」等表示，並佐以「晴耕雨讀，四十五歲的幸福」之文字及建案外觀示意圖，該等表示予人印象為案關摺頁係農委會水保局所編印，且「耕讀」建案之農舍興建係經農委會水保局輔導或推廣，建案品質與農委會水保局有一定程度之關聯。惟據農委會水保局表示，該局並未授權或同意力漢營造公司使用該局名義於95年10月編印案關摺頁。且農委會水保局亦表示，「耕讀」建案並非該局輔導，力漢營造公司所為案關摺頁，顯與事實不符。
　　公平會最後表示，「獎勵協助集村興建農舍」為政府獎勵興建農舍既定政策，農舍興建是否有政府機構輔導，為消費者決定交易之重要參考依據，影響消費者之交易決定甚鉅，且按接待中心向為建築業推廣建案，增進交易機會之行銷設施，力漢營造公司於該接待中心內放置案關摺頁文宣，以增進交易機會，然無農委會水保局同意或授權之事實，該等表示顯藉政府單位之署名，以增進消費者之信賴，致為錯誤之交易決定，足認力漢營造公司所為有虛偽不實及引人錯誤之情事。
【資料來源：公平交易委員會 2008/04/24】

Australia a different light

Australia a different light

Title: Australia a different light
www.australia.com

The same music of ads "Saturn" "中華電信”

The same music of ads "Saturn" & "中華電信”

Saturn, " It's different in a Saturn..."
Title "Sheet Metal"
Agency Goodby, Silverstein & Partners
City San Francisco
Advertiser Saturn Corp.
Date of First Publication 8/2002
Market United States
Country of Production United States
Tagline It's different in a Saturn.
Awards: International ANDY Awards, 2003 (Distinction) for Automotive - Single
Awards: International Automotive Advertising Awards (IAAA), 2002 (Gold)
Awards: CLIO Awards, 2003 (Bronze) for Product/Service: Automotive
Awards: Cannes Lions - International Advertising Festival, 2003 (Gold Lion) for Cars
Awards: AICP, 2003 (Winner) for Visual Style
Awards: AdForum Creative Hits, 2003 (Bronze) for United States – West
Executive Creative Director Jeffrey Goodby, Rich Silverstein
Creative Director Jamie Barrett
Art Director Mark Wenneker
Copywriter Jamie Barrett
Director Noam Murro

"中華電信”

"中華電信”
Date of First Publication: Apr/04/2008
http://www.cht.com.tw/

Procter & Gamble "Let's keep our home clean"

Procter & Gamble "Let's keep our home clean"

Title "Reflection 3"
Agency Grey Worldwide Argentina
City Buenos Aires
Advertiser Procter & Gamble
Brand Name Mr.Clean Biodegradable
Date of First Publication 2/2008
Country of Production Argentina
Tagline Let's keep our home clean
Executive Creative Director Sebastian Garin, Pablo Gil
Creative Director Alexis Alvarez, Daniel Fierro
Art Director Diego Fernandez Brun, Cecilia Ognio
Copywriter Alexis Alvarez, Hernan Kritzer

"Everyone Knows. Think Before You Post"

Ad Council "Everyone Knows. Think Before You Post"

Title " Everyone Knows. Think Before You Post "
Agency Merkley + Partners
City New York
Production Company: Tool of North America
Advertiser Ad Council
Brand Name National Center for Missing & Exploited Children
Country of Production United States
Language English
Tagline Think Before You Post
Awards IAA Responsibility Award, 2008 (Gold) for Film Social
Director Sam Jones
Executive Producer Jennifer Siegel, Brian Latt

Playing Sun-Rype "Swing"

Playing Sun-Rype "Swing"

Advertising Agency: DDB Canada, Vancouver, Canada
Chief Creative Officer: Alan Russell
Creative Director: Dean Lee
Art Director: Angela Sung
Copywriter: Neil Shapiro
Planner: Kimberly Clifford
Film Company: Joyrider London
Directors: Wade Shotter, Andras Ketzer
Post Production Co.: Joyrider
Editors: Quin Williams, Marshall Street
Post Facility: Joyrider
Animator/SFX: Joyrider
Casting: Joyrider
Aired: April 2008

工業區建案廣告不實罰馥華公司350萬元及新高創公司200萬元

工業區建案廣告不實罰馥華公司350萬元及新高創公司200萬元
　　行政院公平交易委員會於本（17）日第858次委員會議決議，馥華生活科技股份有限公司（下稱「馥華公司」）及新高創廣告有限公司（下稱「新高創公司」）於銷售「馥華大台北」建案廣告上，對於使用分區為乙種工業區之建案以一般住宅配備為空間配置圖示，且將陽台外推為室內空間之一部分，就商品之用途及內容為虛偽不實及引人錯誤之表示，違反公平交易法第21條第1項規定，依同法第41條規定，命其立即停止前項違法行為，並處馥華公司新臺幣350萬元罰鍰、處新高創公司200萬元罰鍰。
　　公平交易委員會表示，房屋銷售廣告所描述之建物用途情狀，為影響消費者承購與否交易決定之因素，一般消費者據廣告內容僅認知於購屋後得依廣告揭示之用途使用，而難以知悉廣告所載之用途違反建管法規，有遭勒令拆除、改建、停止使用或恢復原狀之風險。查「馥華大台北」建案位於都市計畫乙種工業區，依法不得作住宅使用，惟馥華公司及新高創公司使用之空間配置參考圖及實品屋廣告顯示為一般含客廳、飯廳、臥房、廚房、衛浴之住家格局，易使消費者誤認該建案可供一般住宅使用，並據此認知作成交易決定。是本案廣告表示之內容與一般消費大眾之認知有相當大之差距，其差距已逾越一般大眾所能接受之程度，且足以引起一般大眾錯誤之認知或決定。
　　公平交易委員會復表示，依「馥華大台北」建案建造執照工程圖記載，G棟G1戶有三處共10.97平方公尺面積之「陽台」，惟G1戶實品屋廣告將2處陽台位置闢為客廳及房間室內空間之一部分，且實品屋廣告並未具體明確標示、說明陽台所在位置及範圍，整體觀之，易使消費者誤認該陽台所在位置為室內空間之一部分，可比照規劃使用。惟按建物陽台外推之情形違反建築法規範，而有遭建管單位查報拆除等處分之風險，是本案廣告表示之內容與一般消費大眾之認知有相當大之差距，其差距已逾越一般大眾所能接受之程度，且足以引起一般大眾錯誤之認知或決定，馥華公司及新高創公司就其商品之用途及內容為虛偽不實或引人錯誤之表示，核已違反公平交易法第21條第1項規定。
【資料來源：公平交易委員會 2008/04/17】

Metro De Madrid "Transparent" & "A Little History"

Metro De Madrid "Transparent"

Title: "Transparent"
Agency: Contrapunto
City: Madrid
Advertiser: Metro de Madrid
Market: Spain
Awards: El Sol Festival Publicitario Iberoamericano (San Sebastián), 2005 (Silver Sun) for Consumer Services, Leisure, Tourism
Awards: FIAP - Ibero American Advertising Festival, 2006 (Gold) for Television
Creative Director: Antonio Montero, José Maria Cornejo, Fernando Galindo
Art Director: José Maria Cornejo
Copywriter: Fernando Galindo
Director: Gabe Ibáñez
Producer: Pancho Alted, Miki Heras
Editor: Alba Oriol
Sound Design Company: Beat Music
Music Company / Composer: Beat Music
Advertiser's Supervisor: Miguel Otamendi, Maite Díaz

Metro de Madrid "A Little History"

Title "A Little History"
Agency McCann Group Spain
City Madrid
Advertiser Metro de Madrid
Market Spain
Country of Production Spain
Language English
Awards: The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Transportation/Travel/Tourism