蔡幸家老師的教學網: 11月 2008

Title "Beautiful"
Agency King James
City Cape Town
Production Company: Velocity Africa, Pioneer Production
Advertiser Allan Gray Investments
Brand Name Allan Gray Investments
Business Sector Banking & Financial Services, Investments, Stock Brokers
Date of First Publication 2008
Market South Africa
Country of Production South Africa
Language English
Type Television
Length 70 seconds
Tagline Long-term investment management.
Awards: Cannes Lions - International Advertising Festival, 2008 (Silver Lion) for Banking, Investment & Insurance
Awards: Loerie Awards, 2008 (Craft Certificate) for TV & Cinema Crafts - Editing
Awards: Loerie Awards, 2008 (Craft Gold) for TV & Cinema Crafts - Direction
Awards: Loerie Awards, 2008 (Craft Gold) for TV & Cinema Crafts - Cinematography
Awards: Loerie Awards, 2008 (Grand Prix) for TV & Cinema Commercials
Awards: Loerie Awards, 2008 (Craft Certificate) for TV & Cinema Crafts - Art Direction
Awards: London International Awards - LIA, 2008 (Gold) for Banking/Financial/Insurance
Awards: Epica, 2008 (Gold) for Financial Services
Executive Creative Director Alistair King
Creative Director Devin Kennedy
Art Director Damian Bonse
Director Keith Rose
Production Company Producer Maio Garofali
Director of Photography Keith Rose
Producer Karen Kloppers
Account Executive Laurel Mader
Agency Producer Caz Friedman
Editor Ricky Boyd
Post Production Deliverance Post Production
Animation Effects Bevil Swartz, Heino
Sound Designer Rob Schroeder
Music Composer Rob Schroeder

CHT 台灣中華電信 "茂伯、鴨尾仔祖孫廣告媽祖婆篇"

CHT 台灣中華電信 "茂伯、鴨尾仔祖孫廣告媽祖婆篇"

CHT 台灣中華電信 "茂伯、鴨尾仔祖孫廣告媽祖婆篇" 海角七号
台灣中華電信: http://www.cht.com.tw/

CHT 台灣中華電信 "茂伯、鴨尾仔祖孫廣告巴結客戶篇"

CHT 台灣中華電信 "茂伯、鴨尾仔祖孫廣告巴結客戶篇"

CHT 台灣中華電信 “茂伯、鴨尾仔祖孫廣告巴結客戶篇" 海角七号
台灣中華電信: http://www.cht.com.tw/

2008年11月25日星期二

TINE Norske Meierier "No Milk Today 不喝牛奶的結果" Epica Award 2008

TINE Norske Meierier "No Milk Today 不喝牛奶的結果" Epica Award 2008

Philosophy/Solution
In order to show how milk strengthens your body, we collected a set of well knowned sport bloopers, youtube clips and other clips showing people "losing grip". We then synched each mistake to the line "no milk today" from the classic Heman Hermits hit.
Title "No Milk Today"
Agency Try Reklamebyrå
City Oslo
Production Company: Monster
Advertiser TINE Norske Meierier
Brand Name Tine Melk
Business Sector Dairy Products & Eggs
Country of Production Norway
Language English
Type Television
Length 45 seconds
Awards: Epica, 2008 (Gold) for Dairy Products
Art Director Einar Fjøsne
Copywriter Kjetil Try, Jørgen Bøhle Bakke Director Ole Endresen

Gisele Bundchen "Sexy Model"

Gisele Bundchen "Sexy Model"

Gisele Bundchen "Sexy Model"

Orange TV "Rewin" Cannes Lions Award 2008

Orange TV "Rewin" Cannes Lions Award 2008

Description / Synopsis
In a city teeming with life, somewhere in India, a girl stands crying at a bus stop. A taxi driver notices shifts into reverse and begins backing his cab up. Everyone else in the road - pedestrians, motorists, bike riders, a hairdresser, a sweeper - gets drawn into the movement. With varying degrees of success, they all start going backwards, until the coach that was taking the girl's fiancé away returns to its point of departure and the two young lovers are reunited at last
Title "Rewind"
Original Title "Rembobinage (anglais)"
Agency Publicis Conseil
City Paris
Production Company: Rattling Stick, Wanda
Advertiser Orange
Brand Name Orange TV
Business Sector Telecommunications Services
Campaign Name Rewind
Date of First Publication 5/27/2008
Market France
Country of Production France
Language English
Type Television
Length 90 seconds
Awards: Cannes Lions - International Advertising Festival, 2008 (Bronze Lion) for Commercial Public Services
Awards: London International Awards - LIA, 2008 (Silver) for Utilities
Awards: London International Awards - LIA, 2008 (Silver) for Editing
Awards: Epica, 2008 (Gold) for Communication Services
Executive Creative Director Olivier Altmann
Art Director Frédéric Royer
Copywriter Olivier Camensuli
Director Ringan Ledwidge
Producer Patrick Barbier, Nancy Gabriel, Muriel Allegrini
Account Director Marie Wallet, Maylis Pajot
Account Executive Emilie Alalof
Strategic Planner Valérie Hénaff
Editor Richard Orrick
Editing Company Work Post
Post Production Mikros Images, Jeanne Raibault, Antoine Daubert
Telecine The Mill
Sound Producer Eric Cervera
Music Composer Amelia Warner
Advertising Manager Delphine Ernotte, Isabelle Quinlan, Nicolas Guiramand, François Baroin

2008年11月24日星期一

Philips Satinelle Ice Epilator "Karis" Cannes Lions Award

Philips Satinelle Ice Epilator "Karis" Cannes Lions Award

Title "Karis"
Agency DDB London
City London
Production Company: Sonny London
Advertiser Philips
Brand Name Philips
Product Name Satinelle Ice Epilator
Business Sector Shaving
Date of First Publication 4/2008
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 60 seconds
Awards: Cannes Lions - International Advertising Festival, 2008 (Bronze Lion) for Toiletries
Awards: Epica, 2008 (Gold) for Beauty Products & Services
Creative Director Neil Dawson
Art Director Michael Kaplan
Copywriter Tim Charlesworth
Director Fredrik Bond

Nike "Here I Am" Epica Awards 2008

Nike "Here I Am" Epica Awards 2008

Description / Synopsis
Originally a hurdler, Nicola overcame heartbreak and injury, injury, and has risen to become a formidable sprinter and a Beijing hopeful. Among her many accolades, she won silver in the 2007 World Championships and became European Indoor Champion, both in the 400 metres. Last August she was also named British Woman Athlete of the Year. She says her strength has always come from maintaining her sense of humour and listening to her body.
Title "Sanders – Conversations from the Inside"
Agency Wieden + Kennedy Amsterdam
City Amsterdam
Production Company: Paranoid US
Advertiser Nike
Brand Name Nike
Product Name Nike Women
Campaign Name Here I Am
Country of Production Netherlands
Language English
Type Web Film / Viral
Length 105 seconds
Tagline HERE I AM
Awards Epica, 2008 (Gold) for Clothing & Fabrics
Executive Creative Director Jeff Kling, John Norman
Creative Director Eric Quennoy, Mark Bernath
Art Director Anders Stake, Darren Watkins
Copywriter Betsy Decker
Director Nieto
Production Company Producer Anne Lifshitz
Line Producer Romain Staropoli
Head of Production Cathleen O'Conor
Executive Producer Claude Letessier, Phillip Detchmendy
Account Director Patricia Cerda, Abi Findlay
Agency Producer Catherine (Cat) Reynolds
Account Manager Guiseppe Puglisi
Agency Executive Producer Corey Bartha
Business Director Maureen Doyle
Post Production Digital District
Sound X-Track
Voice Simona La Mantia
Advertising Manager Marcella Fauci
Associate Marketing Director, Nike EMEA Paolo Tubito
Brand Communications Manager, Nike EMEA Enrico Balleri
Brand Communications Manager, Nike EMEA Adam Collins (Nike)
Executive Post Producer David Danesi
Post Producer Guillaume Raffi

台灣郵局廣告 "一年四季有你真好"

台灣郵局廣告 "一年四季有你真好"

Volkswagen Polo "Dog Polo confidence" Cannes Lions Award

Volkswagen Polo "Dog Polo confidence" Cannes Lions Award

Title "Dog"
Agency DDB London
City London
Production Company: Biscuit Filmworks USA
Advertiser Volkswagen
Brand Name Volkswagen
Product Name Polo
Business Sector Cars
Date of First Publication 3/2008
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 30 seconds
Soundtrack/Song "I’m a man"
Tagline Polo confidence
Awards: Cannes Lions - International Advertising Festival, 2008 (Silver Lion) for Cars
Awards: Epica, 2008 (Epica d'Or)
Awards: Epica, 2008 (Gold) for Automobiles
Creative Director Jeremy Craigen
Art Director Feargal Ballance
Copywriter Dylan Harrison
Director Noam Murro
Agency Producer Lucy Westmore

2008年11月23日星期日

PASSIONATA Sexy Lingerie Collections AW2008

PASSIONATA Sexy Lingerie Collections AW2008

PASSIONATA: http://www.passionata.com/

Simone Perele Sexy Lingerie Fashion Show in Paris AW2008

Simone Perele Sexy Lingerie Fashion Show in Paris AW2008

Simone Perele Sexy Lingerie Fashion Show in Paris_AW2008
Simone-Perele: http://www.simone-perele.com/index2.php?site=uk

2008年11月21日星期五

Carla Bruni--French First Lady Ads 法國第一夫人拍攝的廣告 "Fiat Lancia Musa, Limousine + Funeral"

Carla Bruni--French First Lady Ads 法國第一夫人拍攝的廣告 "Fiat Lancia Musa, Limousine + Funeral"

Title "Limousine" Title "Funeral"
Agency Armando Testa S.p.A.
City Torino
Advertiser Fiat
Brand Name Lancia Musa
Business Sector Cars
Country of Production Italy
Language English
Type Television
Length 45 seconds
Tagline Limo inside, city outside
Actor / Celebrity Carla Bruni

Carla Bruni--French First Lady Ads 法國第一夫人拍攝的廣告 "Fiat Lancia, Il Cavaliere"

Title "Il Cavaliere"
Agency Armando Testa S.p.A.
City Torino
Advertiser Fiat
Brand Name Lancia
Product Name Thesis
Business Sector Cars
Market Italy
Country of Production Italy
Language Italian
Type Television
Length 30 seconds
Soundtrack/Song "Quelqu'un m'a dit"
Director Ted Lensen
Music Carla Bruni

2008年11月20日星期四

Nomis Sports Damn Boots "Ask Your Feet"

Nomis Sports Damn Boots "Ask Your Feet"

Title "Damn Boots"
Agency Johannes Leonardo
City New York
Production Company: Nexus Productions
Advertiser Nomis Sports
Brand Name Nomis
Country of Production United States
Language English
Type Television
Length 135 seconds
Tagline Ask Your Feet
Awards: Cannes Lions - International Advertising Festival, 2008 (Gold Lion) for Clothing, Footwear & Accessories
Awards: Cannes Lions - International Advertising Festival, 2008 (Gold Lion) for Best Use of Music
Director Woof Wan-Bau
Agency Producer Matthew Matthingly
Sound Design Company Amber Music
Music Company / Composer Amber Music

2008年11月19日星期三

Marks & Spencer Merry Christmas "Home Movie"

Marks & Spencer Merry Christmas "Home Movie"

Title "Home Movie"
Agency RKCR/Y&R
City London
Production Company: RSA Films
Advertiser Marks & Spencer
Brand Name M&S
Date of First Publication 11/13/2008
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Length 60 seconds
Soundtrack/Song "Winter Wonderland"
Executive Creative Director Mark Roalfe
Creative Partner Pip Bishop, Chris Hodgkiss
Director Dawn Shadforth
Producer Lucy Sherwood
Account Director Katie Zeitlin
Account Planner Lucy Howard
Agency Producer Jody Allison
Assistant Agency Producer Katie Halil
Editor Amanda James, Final Cut
Post Production MPC, Josh King
Audio Post Production Wave
Actor / Celebrity Take That, Lyle Cole, Myleene Klass, Twiggy Lawson, Noémie Lenoir

2008年11月18日星期二

La Base Nett "The Knickers"

La Base Nett "The Knickers"

Title "The Knickers"
Original Title "Les culottes"
Agency Lowe Stratéus
City Paris
Production Company: La Base
Advertiser Vania Expansion SNC
Brand Name Nett
Date of First Publication 7/9/2008
Market France
Country of Production France
Language French
Type Web Film / Viral
Length 55 seconds
Original Tagline Nett. Rien à voir.
Creative Director Vincent Behaeghel
Art Director Marie Combe
Copywriter Juliette Santini
Director Lady Bird

2008年11月17日星期一

Lynx "LynxJet, Get On. Get Off"

Lynx "LynxJet, Get On. Get Off"

Description / Synopsis
Communication goal
Lynx (Axe globally) is a male targeted Body Spray with an irreverent brand personality focused around public, playful fantasies.
Lynx were facing a problem. Older guys 17-25yrs were dropping out of the brand because they perceived it to be for their younger brother. Lynx needed to actively engage with the older 17-25yrs males.

Philosophy/Solution
Media Strategy
Media identified that 17-25yrs is a time when our male audience take their first overseas/solo plane trip. These guys have romanticised the reality of air travel via placing extreme values around flying (freedom, escapism & air hostesses!).
To feed this public, playful fantasy, the strategy was to create an airline - LYNXJET. This was more than just a communications strategy targeting males; it involved BEHAVING EXACTLY LIKE AN AIRLINE, with all touch points of a traditional airline, but with messaging creatively tailored to the young male audience. This incorporated an actual airplane, personnel, airline infrastructure and airline communication. Young guys truly believed their fantasies had become reality!

Engaging Creativity
1/ CREATE THE MYTH: a plane was re-branded LynxJet; viral launched the ultimate mile high fantasy club; there was signage at check-in counters; locker/seat/ticket advertising; sampling girls (“Mostesses”) acted like air-hostesses and became walking billboards.
2/ FEED THE MYTH: A playful edge was added to traditional airline infrastructure: we created a website (www.lynxjet.com) and mobile ‘Mile High Club’ lounge. Then we imitated traditional airline advertising.
Encompassing the Audience
We copied airline behavior to increase campaign touch points and maximize awareness. We launched with event TV in the World Cup Qualifier, crashing Qantas’s ‘airline’ exclusivity rights. We created content on targeted radio (with ticket giveaways and interviews with ‘Mostesses’). Retail press messaged Lynxjet prices. Online, we sponsored the travel section of www.wotif.com & advertised “Mostess” profiles on news sites. We staged a recruitment drive for the “Mostesses” on employment sites. We delivered an airline experience by taking a mobile ‘Mile High Club Lounge’ to the streets.

Results
Effectiveness
Controversy is a measure of success! The airplane was pulled due to threatened strike by the carriers’ actual air hostesses. Brand share jumped 14.2% to 84.5% - an all time high! Brand equity measure ‘is a sexy brand’ increased by 10%. Over 658,000 unique page views (27% of the target!). *Winner Cannes Media Lions Grand Prix 2006

Title "LynxJet"
Agency Universal McCann (Sydney)
City Woolloomooloo
Agency Lowe Hunt, Sydney
Advertiser Unilever
Brand Name Lynx
Product Name LynxJet
Country of Production United States
Language English
Type Case Study
Length 220 seconds
Tagline Get On. Get Off.

Lynx "LynxJet, Get On. Get Off"

Carla Bruni 法國第一夫人 "L'Amoureuse"

Carla Bruni 法國第一夫人 "L'Amoureuse" MV

et boite 箱子 "調細女人、調戲男人2008全版本"

et boite箱子"調細女人、調戲男人2008全版本"
"箱子牛仔褲" Le Boite 最新廣告歌, Tu Es Ma Came
演唱者：Carla Bruni卡拉布妮(法國第一夫人)
et boite官方網站：http://www.nipponblue.com/

誓死捍衛正當法律程序◎ 洪英花(士林地方法院法官)

誓死捍衛正當法律程序

◎ 洪英花（作者為台北士林地方法院法官）
【原稿刊登於2008/11/17 The Liberty Times】
一、違反正當法律程序原則，即對人民基本權的違憲侵害：我國釋字第四一八號解釋「憲法第十六條保障人民有訴訟之權，旨在確保人民有依法定程序受公平審判之權利。」釋字第四三六號解釋「國家刑罰權之發動與運作，必須符合正當法律程序之最低要求。」法治國的基本原則，即在維護國家法律秩序，保障基本人權，實現憲法所保障的正當法律程序。刑事程序之任務不只在發現真實，且必須維護憲法所保障犯罪嫌疑人之人性尊嚴與基本人權，唯有在保障人權的原則下，依據正當法律程序原則，追求偵查與審判之公平性，社會正義乃得以實現。程序正義乃法治國家刑事程序中不容抹滅的核心價值。
依據無罪推定原則衍生的犯罪偵查不公開程序，乃為兼顧偵查成效與人權保障原則，我國刑事訴訟法第二四五條明定「偵查，不公開之。檢察官…或其他於偵查程序依法執行職務之人員，不得公開揭露偵查中因執行職務知悉之事項。」即偵查秘密原則，凡偵查行動及偵查內容均不得對外透露，以免消息走漏，發生湮滅證據、勾串共犯或偽證，尤應防止媒體得知，造成輿論審判，嫌疑人名譽遭受莫大損失，被調查人若為商業公司，導致財務危機。
二、秘密偵查原則：秘密偵查原則，乃維護人權的普世價值，部長縱容相關人士在偵辦相關案件期間內放消息給媒體，經外界質疑後，遲至九十七年十月間始發出函件，要求特偵組自己調查內部洩密及查辦媒體供出消息來源，是否藐視人權及程序正義？並違背法律人自律、反求諸己之道？令人不解。
三、未審先判，踐踏人權：部長縱容洩密者放消息給媒體，恐有誤導閱聽大眾之虞，造成輿論審判，而「法官是人，不是神」更是閱聽大眾，在被告或犯罪嫌疑人還沒有被起訴前，大量接收閱聽內容後，如何能夠確保未來審判程序之純潔與公正？在刑事程序中，被告人權應受保障與尊重，乃法治社會顛撲不破之理，如被告在法庭，不得拘束其人身自由，蓋為避免被拘束之形貌，誤導法官或陪審團先入為主，造成胸有定見之誤判。洩密者是否該受嚴正之制裁？洩密者所導致相關當事人之人權危害，如何回復？
四、行政干預司法，法律不容：部長上節目大談個案，並發新聞稿承認「法務部僅就司法行政有關之司法互助部分向院長提出報告」以上所為，有無涉及偵查應秘密之事項？案件當頭，司法行政有無謹守分際，僭行干預司法？
五、社會責任—誓死捍衛正當法律程序：一般社會大眾、媒體對法治認識不清，尚可理解，今因為偵查秘密原則未被嚴守，正當法律程序失守，危及台灣法治，整個社會氛圍陷入人權法治危機之境地，司法行政監督完全停擺，部長上電視大談個案，更是破歷任部長之風骨與堅持，部長是否應拿出過去援助弱勢族群的熱情，擔負起法治教育領航者的社會責任，引咎下台以挽救台灣人權！
◎ 洪英花（作者為台北士林地方法院法官）

2008年11月16日星期日

Axe "Library" & Axe "Window"

Axe "Library"

Description / Synopsis
July 2 2008 Singapore, BBH Asia Pacific has successfully created a campaign for Indonesia for the launch of the New and Improved Axe body spray, staying true to the brand’s global positioning of “Axe gives guys the edge in the mating game”. The ‘Call Me’ campaign, comprising of four television commercials and two print advertisements, is built on the insight that in Indonesia mobile phones play a fundamental role in courting. We see girls going to great and ridiculous lengths in order to offer their phone numbers to our young Axe guys. The television commercials feature young Indonesian guys who use New and Improved Axe and meet girls in regular everyday situations – in a library, at a traffic light, behind a deli counter, at a convenience store - and are completely taken by surprise with the unusual ways in which the girls’ volunteer their mobile numbers the minute they catch a whiff of their New and Improved Axe fragrance. "Developing an Axe campaign in Indonesia was an exciting challenge for us as we needed to find a particular insight for this market. The New Axe ‘Call Me’ campaign demostrates a new, subtle way for guys and girls to connect,” says Ara Hampartsoumian, Business Development Director, BBH Asia Pacific. The New Axe consists of five new and improved fragrances and features a revolutionary twist top can design. “We are thrilled that BBH has come up with a campaign that hits the right spot with young men all over Indonesia. We are confident these quirky ads will cause a stir and create excitement about the New and Improved Axe,” says Marit Kievit, Regional Brand Director, Axe Asia Pacific. The television commercials were written and art directed by BBH Creative Team Peter Callaghan and Joseph Tay. They were shot in Jakarta and directed by Al Isaac. Among the cast, the commercials feature Miss Indonesia Universe 2007 representative Agni Pratistha and famous Indonesian soap actress Asmirandah Zantman.

Title Axe "Library" & Axe "Window"
Agency Bartle Bogle Hegarty Asia Pacific
City Singapore
Production Company: Gravity Films
Advertiser Unilever
Brand Name Axe
Business Sector Fragrances, Perfumes & Toilet Waters
Date of First Publication 7/2008
Market Singapore
Country of Production Singapore
Language English
Type Television & Cinema
Length 30 seconds
Executive Creative Director Steve Elrick
Creative Director Peter Callaghan
Art Director Joseph Tay
Copywriter Peter Callaghan
Account Director Jeremy Bek

Axe "Window"

2008年11月15日星期六

Allande defile de mode Sexy Lingerie Fashion Show AH2008-2009

Allande defile de mode Sexy Lingerie Fashion Show AH2008-2009

Allande defile de mode Sexy Lingerie Fashion Show AH2008-2009
AlLande Lingerie Fine: http://www.allande.fr/

Chantelle Darjeeling Sexy Lingerie Collection Presentation

Chantelle Darjeeling Sexy Lingerie Collection Presentation

Title "Collection Presentation"
Original Title "Presdentation de Collection"
Agency Piment DDB
City Paris
Portfolio Also see this ad in the agency portfolio
Advertiser Chantelle
Brand Name Darjeeling
Business Sector Apparel & Accessories Stores
Country of Production France
Language French
Type Case Study
Length 110 seconds
Creative Director Axel Roy, Remy Gross

2008年11月14日星期五

永慶房屋 "「海角七号」之茂伯馬拉桑篇"

永慶房屋 "「海角七号」之茂伯馬拉桑篇"

「海角七号」在永慶！
特惠專區，超值好宅，出價馬上談。
永慶房仲網，只要出價，馬上談！
First Publish Day: 2008/11/13
永慶房屋: http://www.yungching.com.tw/

全國不動產-幫你買好屋

全國不動產-幫你買好屋

全國不動產-幫你買好屋
全國不動產 http://www.nra.com.tw/
Date of first publish: 2008/11/14

2008年11月13日星期四

et boite 箱子 "調細女人、調戲男人2008全版本"

et boite 箱子 "調細女人、調戲男人2008全版本"

"箱子牛仔褲" Le Boîte 最新廣告歌, Tu Es Ma Came
演唱者：Carla Bruni 卡拉布妮 (法國第一夫人)
et boite官方網站：http://www.nipponblue.com/

Boucheron Perfume Initial "Pearl"

Boucheron Perfume Initial "Pearl"

Description / Synopsis
A woman breaks her pearl necklace. A man is spying her. The pearls are spreading on the stairs. The man picks up one that changes itself into a perfume. At this time, the woman calls him and cries. "Initial, Pearl Perfume."
Context
1. To make emerge a new jewel perfume in the crowded universe of selected perfumes.
2. To contribuate to the modernism and Boucheron opening towards new targets.
Philosophy/Solution
Launch the third generation of "Jewels perfumes" Boucheron, Pearl Perfume Initial (after Ring perfume and Jaïpur bracelet perfume), associating its feminine values, sensuality and charm: "a woman cries tears of pleasure that decorates her.

Title "Pearl"
Original Title "Perle"
Agency Draftfcb
City Levallois-Perret
Production Company: Marie Bose, Movie Box
Advertiser Boucheron
Brand Name Initial
Product Name Perfume Initial
Business Sector Perfumes
Campaign Name Initial
Market France
Country of Production France
Type Cinema
Length 30 seconds
Tagline Initial, Pearl Perfume
Original Tagline Initial, le parfum perle

Creative Director Thomas Stern
Art Director Jean Pierre Busson
Copywriter Frédéric Pruvot
Director Karina Taïra
Production Company Producer Benoît Renaud
Agency Producer Sylvie Pierre

Comite Francais du Parfum "Le Parfum"

Comite Francais du Parfum "Le Parfum"

Description / Synopsis
A man is seated on a bench in a public garden. A woman arrives behind him and hides his eyes with her hands. The man breathes in and realizes that it's the perfume of his sweetheart : he turns around and kisses her. Endline : Parfume. A gift as intimate as love.
Context
The French Perfume Comity wants to make the perfume as the ideal Valentine's gift. However, a bouquet is the gift mostly quoted . The aim is to supersede the bouquet.
Philosophy/Solution
Because perfume is worn in direct contact with skin, and because it enables to recognize somebody while your eyes are closed, perfume is the most intimate gift for Valentine's day.

Title "Perfume"
Original Title "Le Parfum"
Agency Les Ouvriers d'à côté
City Paris
Production Company: Dynamo
Advertiser Comité Français du Parfum
Product Name French Perfume Comity
Business Sector Perfumes
Date of First Publication 2/7/2003
Market France
Country of Production France
Language French
Type Television
Length 15 seconds
Tagline Perfume. A Gift As Intimate As Love.
Original Tagline Le parfum. Un cadeau aussi personnel que l'amour

2008年11月12日星期三

GUCCI "Sea & Girl"

GUCCI "Sea & Girl_01"

GUCCI "Sea & Girl_02"

GUCCI
Advertiser Gucci
Brand Name Gucci
Business Sector Apparel, Fashion & Footwear
Market United States
Country of Production United States
Language English
Type Print

此刻台灣需要像梅爾吉勃遜英雄本色的勇氣…

此刻台灣需要像梅爾吉勃遜英雄本色的勇氣…

梅爾吉勃遜之英雄本色 Braveheart
導　　演：梅爾吉勃遜（Mel Gibson）
演　　員：梅爾吉勃遜（Mel Gibson）
演　　員：蘇菲瑪索（Sophie Marceau）
影片分級：保護級
上映日期： 1995/7/8

【梅爾吉勃遜之英雄本色】是根據十三世紀末的真實歷史事蹟改編而成。由於力求符合事實，在戰爭場面的安排上，場面之浩大，戰鬥之壯烈，實在是90年代所罕見。而在中古世紀的場景安排上，更花費了非常多的心力。因此這部片也不負眾望的在1996年榮獲奧斯最佳攝影、最佳導演、最佳音效、最佳化妝、最佳影片等大獎。
劇情描述十三世紀末，英格蘭王以武力兼併蘇格蘭，華勒斯的父兄皆因抗暴而亡，他被叔父帶離故鄉撫養，長大後重返家園與青梅竹馬的愛人結為夫妻，不料心愛的妻子因反抗英軍的欺凌，竟遭極刑處死，在新仇舊恨的催化下，華勒斯率領蘇格蘭的鄉親們揭竿起義，對抗暴政，爭取自由…

2008年11月11日星期二

Perry Ellis "Scented Romance"

Perry Ellis "Scented Romance"

Title "Scented Romance"
Advertiser Perry Ellis International
Brand Name Perry Ellis
Business Sector Perfumes
Market United States
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline PERRY ELLIS

Havaianas Slick “Shiva”

Havaianas Slick “Shiva”

Copy/Transcript
Modelo nuevo con una tira mas. Si levitas, no se cae del pie.

Title "Shiva"
Original Title "Modelo Nuevo Con Una Tira Shiva"
Agency Almap BBDO Comunicações
City São Paulo
Advertiser São Paulo Alpargatas
Brand Name Havaianas Slick
Business Sector Shoes
Country of Production Brazil
Type Magazine
Awards: El Sol Festival Publicitario Iberoamericano (San Sebastián), 2005 (Silver Sun) for Clothing & Jewelry

2008年11月10日星期一

Sony Bravia "Domino City"

Sony Bravia "Domino City"

Title "Domino City"
Agency Bates 141 Singapore
City Singapore
Production Company: Film Construction
Advertiser Sony
Brand Name Sony Bravia
Date of First Publication 10/2008
Market Asia
Country of Production Singapore
Language English
Type Television
Length 60 seconds
Executive Creative Director Sonal Dabral
Creative Director Travis Sorge
Director Nic Finlayson
Producer Phil Liefting
Account Director Sharon Sarinas
Agency Producer Wan Shafie

Guerlain Shalimar “New Shalimar” commercial by Paolo Roversi

Guerlain Shalimar “New Shalimar” commercial by Paolo Roversi

Directed by Paolo Roversi
Music : Initials BB, by Serge Gainsbourg
Date: 2008/10

2008年11月9日星期日

Luna Sexy Lingerie Fashion Show

Luna Sexy Lingerie Fashion Show

台灣最具特色的公車,劉俊成駕駛的416-FK (台南市公車)

Tainan City Bus_親切而專注的駕駛_劉俊成

Tainan City Bus_乾淨且佈置溫馨的台南市公車

台灣最具特色的公車,劉俊成駕駛的416-FK (台南市公車)

台南親善的公車服務大使：劉俊成
親善公車：台南市公車（高雄客運）：416-FK
這是我在台灣看過最具特色的公車
乾淨清爽、司機樂心有禮貌、駕駛平穩
最重要的是司機先生把公車佈置得超級溫馨…
訪談過程司機先生說：「吃人的頭路啦，這是應該的！」
但我卻認為他這位司機先生把這份工作當成是【自己的事業】…
下一次你（妳）若有機會搭到這輛特色公車
請給司機先生一個掌聲與鼓勵…
建議台南市政府、高雄客運應給於明令表揚
並將他聘為公車服務的【種子教官】
讓台南市的公車成為全國公車界服務的典範…

2008年11月8日星期六

信義房屋1998年電視廣告,信義時間能證明-"奉茶篇"

信義房屋1998年電視廣告

信義時間能證明-"奉茶篇"

林志玲 "家麒文化"

林志玲 "家麒文化"

江子翠捷運
集歐洲建築塊寶於一身的建築博物館
興建公司：家麒機構
案場名稱：家麒文化
代銷公司：新聯陽
代言人：林志玲
導演：吳念真

中悅帝寶 "新總裁特區"

中悅帝寶 "新總裁特區"

SN Brussels Airlines “The Message”

SN Brussels Airlines “The Message”

Title "The Message"
Agency LG&F
City Bruxelles
Advertiser SN Brussels Airlines
Brand Name SN Brussels Airlines
Market Belgium
Country of Production Belgium
Language English
Type Television
Length 45 seconds

美聯社評抗爭台灣與中國像不同星球...

Violent protest in Taiwan_Protests outside the area where Taiwanese President Ma Ying-jeou met with a high-ranking Chinese envoy visiting.

美聯社評抗爭台灣與中國像不同星球
【AP、CNN、The Liberty Times 2008/11/08】
中國海協會長陳雲林的台灣之行引發國際媒體關注，美聯社七日指出，伴隨陳雲林所到之處的激烈抗爭顯示，在社會與政治上，台灣與中國不僅像兩個獨立的國家，更像是不同的星球。
美聯社報導，陳雲林是一九四九年國共內戰以來，訪台層級最高的中國官員，而此行之所以備受矚目，乃因一年前，傾向獨立的前總統陳水扁執政時，根本不可能成行。
訪台期間，陳避談棘手政治議題，比如北京要求台灣必然與中國統一的立場不變，然而相關議題就是阻礙過去和談努力的原因，絕大多數的台灣人支持實質上獨立的現狀。
報導指出，雖然台灣政商要員熱中與陳雲林觥籌交錯，然而許多支持獨立的台灣人反對更靠攏中國，許多街頭抗議者抱怨台灣總統馬英九走在民意之前、太過通融中國，另有些人對大批警力部署台北感到憤怒，認為這個島嶼變得像是與中國一樣的警察國家。
ＣＮＮ：人民生氣了
華盛頓郵報報導，因陳雲林來訪而被激怒的台獨抗議人士上街頭發動示威，許多人認為馬英九接受陳雲林不稱呼他是「總統」，猶如投降。
ＣＮＮ的主播在報導馬陳會時表示，這是兩岸高階層的歷史性見面，不過獨立派人士也對馬英九總統急於與中國交往的政策不安，發動群眾上街頭抗議，表示人民生氣了。
兩手策略中促美停止對台軍售
英國廣播公司新聞網網站也報導，在陳雲林訪台的同時，中國外交部六日卻向美國總統當選人歐巴瑪呼籲，要求他反對台獨，停止對台出售武器。
法新社報導，雖然台北與北京堅稱，所簽署的協議將為兩岸帶來可觀的經濟利益，然而抗爭者擔憂，台灣將流失大批的資金與工作機會，因為企業主都想利用中國廉價的勞工與資源。
法新社引述政治大學政治學教授童振源的論點指出：「台灣迅速與北京簽署協議，但許多台灣人感覺政府對北京讓步太多，這使馬政府在未來兩岸關係議題上，將更難與在野黨達成共識。」
路透：兩岸未來仍有許多障礙
路透也指出，當馬政府希望藉由分得中國興盛市場的一杯羹，以振興台灣經濟之際，他也面臨島內對中國政治不得妥協的壓力，對陳雲林如影隨形的抗議顯示，在兩岸追求友好的路程中，仍存在許多障礙。
印度主要英文報紙「印度快報」專欄作家阿里亞．阿蘭拉以「暫時和緩」為題指出，台灣要求主權，但北京拒絕，尤其北京二○○五年通過「反分裂國家法」，聲稱要以「非和平」手段保護領土完整，同時又沿台灣海峽部署上千枚飛彈和兩棲兵力。台灣與中國之間仍存在很深的不信任感。

Taiwanese protest president_nearly 1 million protestors upset with their president's stance on China

2008年11月7日星期五

王建民的夢想故事 "力挺你的夢想 Keep Walking"

王建民的夢想故事 "力挺你的夢想 Keep Walking"

王建民 "自信篇_只有自信才能扭轉逆境"

王建民 "自信篇_只有自信才能扭轉逆境"

王建民 "因為他相信王建民"

王建民 "因為他相信王建民"

2008年11月6日星期四

歐巴瑪大勝美首位黑人總統

美國非裔民權鬥士金恩博士遇刺身亡的四十年後，美國出現了第一位黑人總統！民主黨候選人歐巴瑪昨天成功跨越種族鴻溝，以壓倒性的勝利，贏得歷史性的總統大選，創造了金恩「我有一個夢」演說發表四十五年後的新里程碑，化身為美國夢的終極象徵。圖為歐巴瑪在發表勝選演說之後，偕同未來的白宮第一夫人蜜雪兒向支持的群眾揮手致意。（美聯社）

歐巴瑪大勝美首位黑人總統
【The Liberty Times 2008/11/06】
壓倒性勝利創造新歷史
民主黨總統候選人歐巴瑪（前譯奧巴馬）四日以壓倒性勝利，當選美國史上首位黑人總統。他在芝加哥的勝選演說中，對著二十多萬支持者宣告：「改變已經來到美國」。在已開出的選票中，歐巴瑪不僅以五十二％（約六千兩百九十六萬票）的普選票贏過共和黨候選人麥肯的四十六％（約五千五百七十六萬票），選舉人票更超越麥肯一倍多。贏得這場最漫長的總統大選後，四十七歲的歐巴瑪將在明年元月二十日宣誓就職，成為美國第四十四屆總統。
民主黨雙贏國會席次增
美國各大電視網在美東時間四日深夜十一時宣布，歐巴瑪的選舉人票數已超越當選所需的二百七十票。守在芝加哥競選總部和全國各地的歐巴瑪支持者，頓時響起一片歡呼聲，奮力揮舞著國旗。許多支持者激動落淚，相互擁抱。美國主流報紙五日紛紛以「歐巴瑪創造歷史」為標題，宣告歐巴瑪成為美國白宮新主人。
歐巴瑪的普選票得票率是詹森總統以來，民主黨總統候選人得票最高的一次。布希總統立即致電歐巴瑪道賀。民主黨在參眾兩院選舉也是贏家，在已開出的票中，民主黨在一百席的參院雖未跨過六十席門檻，但已取得五十六席，在眾院的席次也增為二百五十二席。
承認敗選的麥肯也立即致電歐巴瑪致賀，並在故鄉鳳凰城向支持者發表演說。麥肯在妻子辛蒂和副總統候選人培琳陪伴下告訴失望的支持者：「我們已經走到漫長旅途的盡頭，美國人民已經說話了，而且說得十分清楚。」麥肯承認這是一次歷史性選舉，特別對非裔美國人有重大意義。
地盤被攻破麥肯豎白旗
近午夜，歐巴瑪身著黑色西裝出現在芝加哥，與一身深紅色洋裝的妻子蜜雪兒形成強烈對比。在勝選演說中，歐巴瑪對麥肯表示敬意，推崇麥肯打了一場艱苦而漫長的選戰，他期待未來與麥肯、培琳合作。他並感性地表示，雖然外祖母已不在人世，但他知道她正和打造他的許多親人一起在看著。除了感謝妻子、家人與競選團隊，歐巴瑪告訴支持者：「這場勝利是屬於你們的」。
怕辜負所託當選就降溫
歐巴瑪在激勵支持者之際，也試圖降低外界過高的期望。歐巴瑪表示，許多人支持他，是因為了解美國面對的任務有多麼艱鉅。這條道路會很漫長，他們可能無法在一年內，甚至無法在第一任內達到目標。但他承諾，大家最終會抵達終點。
歐巴瑪強調，政府無法解決所有的問題，但他永遠會誠實告知美國人所要面對的挑戰，並在意見不同時傾聽。

2008年11月4日星期二

Chanel 香奈兒 Autumn Winter 2008-2009 Fashion Show

Chanel 香奈兒 Autumn Winter 2008-2009 Fashion Show

全世界第二場(第一場當然就是在巴黎大皇宮展出的Fashion Show囉...)的Chanel 香奈兒 Autumn Winter 2008-2009 Fashion Show在2008/8/15 於台灣的台北世貿中心南港展覽館原汁原味重現(包含Model)

Visa "Derrick Redmond, Go World" Olympics

Visa "Derrick Redmond, Go World" Olympics

Agency TBWA\Chiat\Day Los Angeles
City Los Angeles
Advertiser Visa International
Brand Name Visa
Campaign Name 2008 Olympics
Country of Production United States
Language English
Type Television
Length 30 seconds
Tagline Go World
Voice Morgan Freeman

2008年11月3日星期一

Angel "Thierry Mugler Perfume"

Angel "Thierry Mugler Perfume"

Kenzo Power perfume “A Flower for Men”

Kenzo Power perfume “A Flower for Men”

Kenzo Power perfume “A Flower for Men”
KENZO: 官方網站
http://www.kenzo.com/
KENZO:香水官方網站
http://www.kenzoparfums.com/

台灣人你怎麼不生氣！國恥日...

台灣人你怎麼不生氣！國恥日...

H&M "SS2008 TV Commercial"

H&M "SS2008 TV Commercial"

Region: France
Advertising Company: H&M
Actor: Daria Werbowy (Canada Fashion Model)
H&M: http://www.hm.com/

Aubade Sexy Lingerie Calendrier 2009

Aubade Sexy Lingerie Calendrier 2009

Aubade has just released the 2009 version of their ever so sexy calendar. Fine French lingerie on the most beautiful bodies.
Date: October 24th, 2008
Music: I Have a Dream
Editor: Singer Tsai
Aubade: http://www.aubade.com/

Victoria's Secret Lingerie ”Ipex” &“Biofit”

Victoria's Secret Lingerie “Ipex_Heidi Klum”

Victoria's Secret Lingerie “Ipex_Heidi Klum”
Date:2008/09/17
Victoria's Secret: http://www.victoriassecret.com/

Victoria's Secret “Biofit _Adriana Lima”

Victoria's Secret Lingerie “Biofit _Adriana Lima”
Date: 2008/10/15
Victoria's Secret: http://www.victoriassecret.com/

2008年11月2日星期日

Passionata Lingerie Ad 2008 & "The Stair"

Passionata Lingerie “Crazy Horse 2008”

Passionata Lingerie Ad 2008
http://www.passionata.com/

Passionata Lingerie Ad 2008

Passionata Lingerie, "The Stair"

Passionata Lingerie, "The Stair"
Awards：The New York Festivals-International Television, Cinema Awards, 2005
Title："The Stair"
Agency：DDB PARIS
Brand Name：Passionata, Chantelle
Product Name：Lingerie
Creative Director：Alexandre Hervé, Sylvain Thirache
Art Director：Alexandrine Desbrugères
Copywriter：Myriam Derouault
Director：Lawrence Hamburger
Director of Photography：Christos Voudouris
Producer：Sally Llewellyn
Music：Vincent Malone
http://www.passionata.com/