Orange TV "Rewin" Cannes Lions Award 2008

Orange TV "Rewin" Cannes Lions Award 2008

Description / Synopsis
In a city teeming with life, somewhere in India, a girl stands crying at a bus stop. A taxi driver notices shifts into reverse and begins backing his cab up. Everyone else in the road - pedestrians, motorists, bike riders, a hairdresser, a sweeper - gets drawn into the movement. With varying degrees of success, they all start going backwards, until the coach that was taking the girl's fiancé away returns to its point of departure and the two young lovers are reunited at last
Title "Rewind"
Original Title "Rembobinage (anglais)"
Agency Publicis Conseil
City Paris
Production Company: Rattling Stick, Wanda
Advertiser Orange
Brand Name Orange TV
Business Sector Telecommunications Services
Campaign Name Rewind
Date of First Publication 5/27/2008
Market France
Country of Production France
Language English
Type Television
Length 90 seconds
Awards: Cannes Lions - International Advertising Festival, 2008 (Bronze Lion) for Commercial Public Services
Awards: London International Awards - LIA, 2008 (Silver) for Utilities
Awards: London International Awards - LIA, 2008 (Silver) for Editing
Awards: Epica, 2008 (Gold) for Communication Services
Executive Creative Director Olivier Altmann
Art Director Frédéric Royer
Copywriter Olivier Camensuli
Director Ringan Ledwidge
Producer Patrick Barbier, Nancy Gabriel, Muriel Allegrini
Account Director Marie Wallet, Maylis Pajot
Account Executive Emilie Alalof
Strategic Planner Valérie Hénaff
Editor Richard Orrick
Editing Company Work Post
Post Production Mikros Images, Jeanne Raibault, Antoine Daubert
Telecine The Mill
Sound Producer Eric Cervera
Music Composer Amelia Warner
Advertising Manager Delphine Ernotte, Isabelle Quinlan, Nicolas Guiramand, François Baroin