Title: "Anyone"
Agency: Abbott Mead Vickers BBDO
City: London
Production Company: Gorgeous Enterprises
Advertiser: Against Breast Cancer
Market: United Kingdom
Country of Production: United Kingdom
Awards: D&AD Awards, 2007 (Yellow Pencil) for Digital / Viral: Cinematography
Awards: British Television Craft Awards, 2007 (Winner) for Best Camera Operator
Awards: London International Awards - LIA, 2007 (Silver) for Cinematography
Creative Director: Paul Brazier
Art Director: Selda Enver, Shaheed Peera
Copywriter: Selda Enver, Shaheed Peera
Director: Tom Carty
Producer: Ciska Faulkner
Agency Producer: Paul Goodwin
Editor: Paul Watts
Special Effects: VFX Tom Sparks
Designer: Gilles Bestley
Sound Designer: Tony Rapaccioli
Music Composer: BAREFOOT
Prevention of breast cancer_X ray beauty, Certainty is beautiful
Description
Mammogrammes are still the best way to detect breast cancer in time when it is most likely to be cared. But most women still ignore this screening method. Mamazone is an international society to promote mammography and fight breast cancer.
Context
Finding an unexpected way of talking about breast cancer.
Philosophy/Solution
Using the vanity and body consciousness of today's women and combining a beauty shoot with a x-ray picture. The claim reads: Certainty is beautiful.
Results
Excellent press coverage for the wild posted posters. Increase in website hits by 28%
Title: "X-ray beauty"
Original: Title "Röntgen-Model"
Agency: Young & Rubicam Brands
City: Frankfurt am Main
Advertiser: Mamazone
Product Name: Prevention of breast cancer
Date of First Publication: 12/7/2005
Market: Germany
Country of Production: Germany
Tagline: Certainty is beautiful
Creative Director: Christian Daul
Art Director: Monika Spirkl
Copywriter: Christian Daul
Agency Producer: Katrin Eisenberg
Advertising Manager: Ursula Goldmann-Posch, Doris Schmitt
台灣35歲以下乳癌患 美國4.5倍
【資料來源: 自由時報2008/01/25】
台灣乳癌患者有年輕化趨勢！據台大醫院統計，該院小於三十五歲的乳癌患者比率為九點二％，遠高於美國的二％，是美國的四點五倍！而四十歲前的乳癌比率，仍為美國的兩倍。
乳癌防治基金會董事長、台大外科教授張金堅表示，雖然台灣乳癌發生率最高的年齡是四十到五十歲間，但即便是四十歲、甚至是三十五歲以下的婦女，不論已婚、未婚，都應該養成定期檢查、留心乳房疾病症狀的習慣。
昨日張金堅舉行「乳房診治照護全書」新書發表會，請來四位年輕乳癌病患，最年輕的發現乳癌時才二十八歲，而且四位女性都沒有乳癌家族史，經過手術與藥物治療後，目前都恢復良好。
二十九歲的徐小姐於一年多前發現，當時她剛生完小孩，在哺乳期間發現乳房濕疹的問題，斷奶後傷口始終無法癒合，去做乳房檢查後才發現是乳癌。
離譜的是，這段時間，徐小姐找了婦產科、皮膚科檢查，都說是乳房濕疹，她還曾在診所做了兩次全身健檢與乳房超音波，都沒有發現異狀，後來在家人建議下去看了乳房外科，才發現真的是乳癌。
三十一歲的洪小姐，去年七月發現乳房有硬塊，但因工作異動要去國外任職，加上她覺得自己還年輕，不太可能得乳癌，所以並未就醫，不過半年來，腫瘤明顯變大，她最近休假回台就醫，檢查出乳癌，上週做了手術。
三十八歲的黃小姐三年前懷孕八個月時發現乳癌，醫生決定先催生，然後動手術做化療，連坐月子的時間都沒有，現在她的孩子已三歲大；四十歲的盧小姐去年發現乳癌時，已是第三期。
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