Nike "Just do it" Ads case study...

Nike "Just do it" Ads case study...
1. Nike_Just do it_Sharapova
2. Nike_Just do it_Chien-Ming Wang 王建民
3. Nike_Just do it_Red Sox Fans
4. Nike_Just do it_Ballerina
5. Nike_Just do it_Magnet

6. Nike_Just do it_Unbelievable_Tiger Woods

1. Nike_Just do it_Sharapova

Nike " Just do it_I Feel Pretty, Maria Sharapova"
Title: "I Feel Pretty, Maria Sharapova"
Agency: Wieden + Kennedy
City: Portland
Advertiser: Nike
Country of Production: United States
Language: English
Tagline: Just Do It
Awards: British Television Advertising Awards (BTAA), 2007 (Silver) for Retail
Awards: CLIO Awards, 2007 (Bronze) for Apparel/Fashion
Awards: Art Directors Annual Awards, 2007 (Silver) for TV - Over 30 Seconds
Awards: Cannes Lions, 2007 (Gold Lion ) for Best Use of Music
Actor / Celebrity: Maria Sharapova
莎拉波娃Sharapova澳網封后
【資料來源：CNN, AFP, 自由時報2008/01/27】
俄羅斯網球美女莎拉波娃昨天在2008澳洲網球公開賽女單冠軍戰，又一次直落兩盤，以7：5、6：3力退塞爾維亞女將伊凡諾維琪，順利登上澳網后座。
這是20歲的莎拉波娃，職業生涯第三座大滿貫賽冠軍，也是她首次在澳網女單稱霸。她在今年澳網女單7場比賽裡，一盤未失，包括擊敗3位世界排名前4名的女將，完美地登上后座。
莎拉波娃還說：「過去這一年，對我和我的教練都是艱難的一年，他的母親珍妮過世，所以我想把這座獎盃獻給她。教練經歷失去親人的痛苦，讓我重新審視人生和傷勢，也以更尊重的態度面對生命。」
冠軍戰莎拉波娃與對手伊凡諾維琪表現都相當強勢，首盤莎拉波娃在第五局率先破發超前，但第八局她連續雙發失誤，讓伊凡諾維琪扳成4：4，接著更進一步超前成5：4。莎拉波娃把握住發球局，再次超前，趁伊凡諾維琪正手回擊失誤，再次破發成功，莎拉波娃終於以7：5搶得首盤。
第二盤雙方互保3個發球局後，第七局伊凡諾維琪又出現正手回擊出界，接著莎拉波娃打出精采直線球，終於打出關鍵破發，一舉奔向后座。

2. Nike_Just do it_Chien-Ming Wang 王建民

Nike " Just do it, Chien-Ming Wang "
Title: "King, Chien-Ming Wang 王建民"
City: Taipei
Advertiser: Nike
Country of Production: Taiwan
Language: Taiwan
Tagline: Just Do It
Market: Taiwan
Country of Production: Taiwan
Actor / Celebrity: Chien-Ming Wang

3. Nike_Just do it_Red Sox Fans

Nike “Just do it, Red Sox Fans”
Agency: Wieden + Kennedy
City: Portland
Advertiser: Nike
Brand Name: Nike
Date of First Publication: 9/20/2004
Market: United States
Country of Production: United States
Language: English

4. Nike_Just do it_Ballerina

Nike “Just do it, Ballerina”
Description:
In this commercial, two Russian dancers "battle" against each other. One is a traditional ballerina, while the other represents modern dance - which is increasingly popular with Russian kids. They both perform difficult moves and push their bodies.
Title: "Just do it, Ballerina"
Agency: Nitro
City: London
Advertiser: Nike
Brand Name: Nike
Market: Russia
Country of Production: United Kingdom
Awards: Epica, 2007 (Gold) for Fashion / Clothing & Fabrics

5. Nike_Just do it_Magnet

Nike “Just do it, Magnet”
Title: Nike “Just do it, Magnet”
Agency: Wieden + Kennedy
City: Portland
Production Company: RSA USA
Advertiser: Nike
Brand Name Nike
Date of First Publication: 2004
Market: United States
Country of Production: United States
Awards: CLIO Awards, 2005 (Bronze) for Technique: Music-Original
Music Company / Composer: Elias

6. Nike_Just do it_Unbelievable_Tiger Woods