2008年1月15日 星期二

M-Shape Society Myth (M型社會來臨...)

This year's rise in the consumer price index combined with many companies reporting record profits has brought attention to a theory called the 'M-shape society' put forward by Japanese business strategist Kenichi Ohmae, who used the phrase to describe the effect of globalization on Japanese society...

Title: "Train_Next Time, You'd Better Offer Her A Jewel"
Agency: Jean & Montmarin
Advertiser: Collective du Bijou
Market: France
Language: French
Creative Director: Rémy Courgeon
Copywriter: Daniel Cazan


Title: "Red Light_A Diamond is Forever "
Agency: JWT New York
Advertiser: De Beers DTC
Market: United States
Language: English

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