Royal LePage Real Estate Services "Helping you is what we do"

Royal LePage Real Estate Services "Helping you is what we do"

Description:
An exceptional real estate agents is the link that lets you enjoy your life to its fullest. He doesn’t sell houses, he provides you with the right context for us to live and appreciate life’s small and daily moments.
Context
Position Royal LePage real estate agents against very active real estate brands in an extremely crowded sector.
Philosophy/Solution
Using a Royal LePage business card as the main thread to the story, show how their agents play a predominant role in their clients’ lives... all the while remaining in the background of things. No sales pitch, no script... just 30 seconds of emotion, of feelings and life as it is meant to be.
Results
A total endorsement from all 9,000 plus agents in the province of Quebec. As this campaign has only been on air for 2 months, it is too early to indicate quantitative results. These will be done in the spring.
Title: "Helping You"
Agency: LXB Communication Marketing
City: Montréal
Advertiser: Royal LePage Real Estate Services
Brand Name: Royal LePage
Business Sector: Real Estate
Date of First Publication: 9/17/2006
Market: Canada
Country of Production: Canada
Language: English
Tagline: Helping you is what we do
Creative Director: Pier Lalonde
Art Director: Martin Dessureaux
Copywriter: Pier Lalonde
Director: Francis Leclerc
Director of Photography: Steve Asselin
Account Executive: Richard Paquet
Animation Effects: 6ix Degres
Music: Luc Sicard