Costa Coffee Monkeys & Typewriters

Costa Coffee Monkeys & Typewriters
COMMENTS
A brilliant ad from a marketing point of view—and from language teaching point of view, since it contains examples of the first and second conditionals.
TRANSCRIPT
It is said that if you give a roomful of monkeys a typewriter each, in time they’ll write the entire works of Shakespeare. So, if we gave the monkeys coffee machines instead, would they come up with the perfect cup of coffee? No. Because great coffee isn’t born of luck. It takes time and training to be an expert barista. Not all coffees are created equal.