Selinah "Help us provide us the treatment that can give someone a second chance"

Selinah "Help us provide us the treatment that can give someone a second chance"
Philosophy/Solution
The aim for Ogilvy Johannesburg was to capture something that really happened, unenhanced by any cinematic or post production manipulation. We found a real aids sufferer who was on deaths door and recorded her recovery day by day once she started the medication from Topsy. To achieve that we rigged the camera in the ceiling and filmed Selinah every day for 1 hour, editing her 90 day recovery into a 95 second spot.Selinah is alive and well today, unrecognisable from the woman we first met.

Title "Selinah"
Agency Ogilvy Johannesburg
City Johannesburg
Production Company: Egg Films
Advertiser Topsy Foundation
Brand Name Topsy Foundation
Date of First Publication 2010
Market South Africa
Country of Production South Africa
Language English
Type Television
Tagline: Help us provide us the treatment that can give someone a second chance
Awards: CLIO Awards, 2010 (Bronze) for Public Service
Awards: Cannes Lions International Advertising Festival, 2010 (Gold Lion) for Fundraising & appeals
Awards: Loerie Awards, 2010 (Gold) for TV & Cinema Commercials
Awards: Loerie Awards, 2010 (Craft Certificate) for TV & Cinema Crafts - Direction
Awards: Loerie Awards, 2010 (Craft Certificate) for TV & Cinema Crafts - Editing
Creative Director Fran Luckin, Bridget Johnson
Art Director Robyn Bergmann
Copywriter Stephanie Van Niekerk
Director Kim Geldenhuys
Director of Photography Kim Geldenhuys
Producer Kerry Hosford, Rozanne Rocha-Gray
Agency Producer Lisa Wides
Sound Leah Siegel, Human