Whirlpool "Sea, The power to get more done"

Whirlpool “Sea, The power to get more done”

Title: Whirlpool “Sea, The power to get more done”
Advertiser: Whirlpool
Country of Production: United States
Language: English
Tagline The power to get more done.
請與 Ariston Aqualtis “Underwater World”比較
http://singerhome.blogspot.com/2008/01/indesit-aqualtis-underwater-world.html

Depression risk 'highest in 40s' --44歲易患憂鬱 U形人生谷底

Depression risk 'highest in 40s'
【Original: BBC News 29,January, 2008】

Depression risk 'highest in 40s' 中年危機 憂鬱44歲 U形人生谷底
Life may begin at 40, but research suggests that 44 is the age at which we are most vulnerable to depression.

Data analysis on two million people from 80 countries found a remarkably consistent pattern around the world.
The risk of depression was lowest in younger and older people, with the middle-aged years associated with the highest risk for both men and women.
The study, by the University of Warwick and Dartmouth College in the US, will feature in Social Science & Medicine.
The only country which recorded a significant gender difference was the US, where unhappiness reached a peak around the age of 40 for women, and 50 for men.
Previous research has suggested that the risk of unhappiness and depression stays relatively constant throughout life.
However, the latest finding - of a peak risk in middle age - was consistent around the globe, and in all types of people.
Researcher Professor Andrew Oswald, an economist at the University of Warwick, said: "It happens to men and women, to single and married people, to rich and poor, and to those with and without children."
He said the reason why middle age was a universally vulnerable time was unclear.
Count your blessings
However, he said: "One possibility is that individuals learn to adapt to their strengths and weaknesses, and in mid-life quell their infeasible aspirations.
"Another possibility is that a kind of comparison process is at work in which people have seen similar-aged peers die and value more their own remaining years. Perhaps people somehow learn to count their blessings."
Professor Oswald said for the average person, the dip in mental health and happiness comes on slowly, not suddenly in a single year.
Only in their 50s do most people emerge from the low period.
"But encouragingly, by the time you are 70, if you are still physically fit then on average you are as happy and mentally healthy as a 20-year-old.
"Perhaps realizing that such feelings are completely normal in midlife might even help individuals survive this phase better."
Marjorie Wallace, chief executive of the mental health charity Sane, said: "This study raises intriguing questions about the processes that lead to depression in mid-life, as well as indicating what a common experience it is worldwide.
"Depression is a complex and challenging condition that remains poorly understood, with as many as one in ten people with severe depression taking their own life.
"We welcome any scientific contribution to our understanding of this illness, particularly if the research can aid the development of better treatments, both therapeutic and pharmaceutical."
Andy Bell, of the Sainsbury Centre for Mental Health, said mental health problems were extremely common - but he stressed they could occur at any time in life.

"Depression. To know more to finish with it "

Title: "Depression. To know more to finish with it "
Original Title: "La Dépression"
Agency: CLM BBDO
City: Boulogne Billancourt
Advertiser: Institut National de Prévention & d'Education pour la Santé
Campaign Name: Depression. To know more to finish with it
Date of First Publication :10/29/2007
Market: France
Country of Production: France
Language: French
Art Director: Nicolas Sylvander
Copywriter: Romain Goehrs
Agency Producer: Isabelle Fizellier
Account Manager: Pascal Couvry, Maité Bernier
Illustration: Olivier Tallec
Animation: Godefroy Fouray
Advertising Manager: Nicolas Civatte, Aurélie Martzel, Lucile Bluzat

GlaxoSmithKline "Depression"

GlaxoSmithKline "Depression"
Title: "Depression"
Agency: Grey Global Group, Inc.
City: New York
Advertiser: GlaxoSmithKline
Market: United States
Country of Production: United States

Playing Centea "Doing more is our nature"

Playing Centea “Doing more is our nature”
Centea is in Belgium known for Banking business and insurances. The bank managers work harder for their clients because the managers are all independent.
Playing Centea "Doing more is our nature"
Advertising Agency: Darwin BBDO, Belgium
Creative Director: Gaston Kooijmans
Art Director: Maarten Hofman
Copywriter: Katrin Van Eycken
Photographer: Kurt Stallaert
Aired: 2008/1/20

法拍屋 統統上網亮相

法拍屋 統統上網亮相
【資料來源：2008/1/30自由時報】
司法院全面實施法拍屋外觀照片上網查詢服務，滿足民眾「有圖有真相」的要求，但因目前仍在起步階段，正陸續建置中，多數案件仍無圖片。司法院表示，除彰化、士林等六法院因已試辦半年，圖片較完整外，其餘法院均從一月廿八日起的案件才會有照片。
司法院表示，目前僅提供外觀照片供網上查閱，至於屋內照片，因涉及當事人隱私，且部分法拍屋屋內凌亂，暫不提供；曾投標法拍屋的陳姓民眾認為，法院應強化法拍屋點交，點交時不要僅是派書記官處理，應由具公權力的法官親自到場，以減少黑道、海蟑螂占用或房屋遭破壞的情形。
司法院民事廳長吳景源說，法拍屋上網已先由士林、苗栗、彰化、屏東、台東及宜蘭等法院試辦半年，因成效良好，決定全面試辦，可提升拍定率，民眾可至司法院網站www.judicial.gov.tw點選「查詢服務」。
一位法官表示，民眾過去買法拍屋，多半是抱「撿便宜」的心態，但目前法拍資訊透明，好地段的房屋，即常出現競標的狀況，拍定價格常會與市價十分接近，民眾投標前，一定要將後續的整修等相關費用考量進去，否則不見得划算。
至於常見原屋主不甘心房屋被拍賣而將房屋破壞，一位法官私下透露，這很難事先防範，僅能事後追訴破壞者毀損罪責並由新屋主向破壞者求償。
民眾要買法拍屋，最好是先至現場查看，向左右鄰居詢問屋況，過去台北地院即曾發生查封烏龍賣錯屋的案件，當事人在法院點交房屋後，花百萬裝潢，完工後才發現那是別人的家，自己買的法拍屋竟然是在樓下，平白損失六十餘萬元。

林韋良單人扯3鈴勇奪3大獎 大喊："我來自台灣 I come from Taiwan"

林韋良單人扯3鈴勇奪3大獎 大喊："我來自台灣 I come from Taiwan"

麥當勞文憑 英政府認可 & McDonald's Case study

麥當勞文憑 英政府認可 & McDonald's Case study
【資料來源：BBC, 自由時報2008/01/29】
英國政府二十八日宣布，將賦予麥當勞等大型企業自行提供在職訓練，並授與合格員工相當於高中到博士不等學歷證書的權限。這項措施的目的，在於解決企業界對學校未能給予學生足夠職業訓練的疑慮，同時提高學有專精技術勞工的供給量。
（三家公司在職訓練 授予文憑）
英國首相布朗二十八日為這項遭質疑降低文憑水準的措施提出辯護。他說︰「如果麥當勞能發文憑，不代表標準的降低，事實上它會是艱難的課程，一旦你可以取得管理資格，你去哪裡就業都沒有問題」。
英國鐵路公司Network Rail、廉價航空公司Flybe與麥當勞等三家大企業，將成為首批有權授與英國課程和學歷管理局證書的公司。
英國課程和學歷管理局日前宣布，賦予這三家公司主管「授與機構」的資格，允許他們頒發國家合格證書，三家公司將從本月起試辦此項計畫，但其授與的資格，要到秋天才會全面獲得認可。
麥當勞將讓員工接受取得基本輪值管理證書的訓練，內容包括財務、衛生與人力資源等日常餐廳經營事務，員工通過後可獲頒相當於預科學歷的證書。
（私人公司學位 日益普及）
廉價航空公司Flybe將讓空服員與技工接受相關訓練，通過者授與相當於GCSE（普通中學教育證書）第二到第四級的學歷。
鐵路公司「Network Rail」則將提供鐵路工程資格證書，內容涵蓋技術、健康與安全領域，通過者最高可獲博士學位，該公司說，全公司三萬三千名員工與包商都可上課，多數受訓者可獲第二到第三級證書。
批評者說，這種「McGCSEs」課程可能貶抑學術資格，也質疑此種文憑是否能獲得其他公司的承認；但教育專家說，這種私人公司授與學位的趨勢將日益普遍，可結束公司訓練課程與國家文憑之間的鴻溝，對勞資雙方與國家都有好處。

McDonald's “McWake up” Case study
Context
McDonald's enjoyed this sizeable leadership position until a proliferation of outsiders came to town and redefined breakfast. From this point on, breakfast in Chicago would never be the same…
Breakfast became much more than a 2 for $3 sandwich deal and a cup of joe. In order for McDonald's to compete, it became necessary to connect with consumers on more than just product and price. It had to be about the experience as well. McDonald's had to engage consumers in an ongoing dialogue and unique experience with the brand.
The marketing challenge was clear: remind consumers of the great value and breakfast varieties at McDonald's in a relevant and engaging way. Get them to forgo their fancy bagels, oversized muffins, flavored coffee drink, and double tall, skim, no whip, half decaf caramel lattes.
Our goal was to make McDonald's part of Chicagoans’ daily morning routine by owning one of the most intimate parts of the morning...waking up.
Philosophy/Solution
Everyone has a morning routine. This was the consumer insight that drove our big idea. For some the day begins with a morning cup of coffee. Others need to hit the gym before feeling fully awake. But few people wake up in the morning and ask, “What am I going to eat at McDonald's this morning?” But why not? Why couldn’t we put McDonald's breakfast back in the minds of consumers? McDonald's had outstanding breakfast and it was imperative that Chicagoans were reminded of this.
Rather than merely talking at consumers with a breakfast message, we created a forum to engage consumers in a locally relevant, two-way communication with McDonald's: a free hotel-style wake up call service in which Chicagoland consumers could schedule next-day wake up calls from local Chicago celebrities.
A wide range of Chicago celebrities were featured on the phonebank. The celebrity line up ranged from former Bears football player Steve McMichael to Chicago bred band Cheap Trick to Cubs and Sox baseball players. Not to mention, Nancy Faust, the beloved organ player at Wrigley Field, the Cubs stadium.
It was critical to make McDonald's the very first thought for consumers in the morning and the very last thought before going to bed. To do this, we tied the 1-888-GoMcWakeup to a Chicago tradition: the rivalry between the city’s two beloved baseball teams, the White Sox and the Cubs. For most Chicago fans the rivalry is already part of their morning and evening routines. In the mornings, the day doesn’t start without getting the latest sports update with which to taunt co-workers or friends of the opposing team. Few go to bed without making sure their team did better than the rivaling team.
We asked Chicagoans to “wake up the rivalry” by using 1-888-GoMcWakeup when they thought about their beloved sports teams in the morning and at night. A Sox or Cubs fan could show team support by requesting a wake up call from his/her favorite player. In doing so, 1-888-GoMcWakeup would communicate not only a Chicago tradition but also the McDonald's 2 for $3 breakfast message to Chicagoland consumers. This ensured that McDonald's and 1-888-GoMcWakeup were the last thing Chicagoland consumers saw before going to sleep, and their very first thought in the morning.
Communication needed to reflect how the McDonald's brand is part of the sports rivalry of Chicagoland. The request that Chicagoans “wake up the rivalry” by using 1-888-GoMcWakeup was integrated into virtually each part of Chicagoland McDonald's advertising. Television ads featured Chicago White Sox players AJ Pierzynski and Jermaine Dye and Cubs players Carlos Zambrano and Michael Barrett giving personal wake up calls to each other. Their humorous methods for waking each other up not only woke the players but also the rivalry. “wake up the rivalry” and 1-888-Go McWakeup were also brought to life in radio spots.
A web campaign brought “wake up the rivalry” into Chicago’s digital space with ads featured on both the Sox and Cubs websites along with favorite Chicago news and social pages. The campaign culminated in a website, www.mcwakeup.com that provided a “wake up the rivalry” experience along with the ability for consumers to digitally request 1-888-GoMcWakeup calls.
Communication was also placed in the popular local newspaper, Chicago Red Eye, to speak to Chicagoans. McDonald's store windows also featured “wake up the rivalry” and 1-888-GoMcWakeup communication integrated into breakfast messaging.
Results
The campaign was a tremendous success, beating projections and creating greater buzz and sales for McDonald's morning meals.
Title: "McWake up"
Agency: Leo Burnett Company
City: Chicago
Advertiser: McDonald's
Brand Name: McDonald's
Market: United States
Country of Production: United States
Awards: The Golden Drum Awards, 2007 (Golden Drum) for Media Campaigns

Title: McDonald's "Couple"
Agency: Leo Burnett Sydney
City: McMahons Point
Production Company: Fat Ltd.
Advertiser: McDonald's
Brand Name: McDonald's
Market Worldwide
Country of Production: Australia
Awards: International Food and Beverage Creative Excellence Awards - FAB Awards, 2006 (FAB) for TV / The Retailers
Awards: American Advertising Awards, ADDY, 2006 (Gold) for Campaign
Creative: Director Glen Ryan
Art Director: Tim Bishop, David Smith
Copywriter: David Smith, Tim Bishop
Director: Ned Wenlock
Producer: Nicci Lock

聲援西藏，英王儲拒絕北京奧運 Prince Charles' Olympic-sized snub to China

Prince Charles' Olympic-sized snub to China 聲援西藏，英王儲拒絕北京奧運
【資料來源：Telegraph newspaper 2008/01/29】
Prince Charles' Olympic-sized snub to China
The Prince of Wales has snubbed the Chinese government by refusing to attend the Olympic Games in Beijing this summer.
【Telegraph Royal coverage in full】
The Prince made his decision known to campaigners for a free Tibet, who had been calling on him to show solidarity with those who believe the Games risk obscuring China's human rights record.
He gave no reason for his decision, and neither did he say whether he had received a formal invitation.
But recently he has been wooed by the Chinese, and particularly their new ambassador in London, who had made it her personal mission to encourage him to go.
"As you know, His Royal Highness has long taken a close interest in Tibet and indeed has been pleased to meet His Holiness the Dalai Lama on several occasions," a letter, written to the Free Tibet Campaign by Clive Alderton, the Prince's deputy private secretary, said.
"You asked if the Prince of Wales would be attending the opening ceremony of the Beijing Olympics in 2008. His Royal Highness will not be attending the ceremony."
Separately, the Prince's staff have made clear he will not be attending the Games at any stage during the summer.
Although the letter avoids backing the group's position on the Games, the Free Tibet Campaign welcomed the decision, with which it intends to launch a campaign to persuade other prominent figures not to attend in protest at Chinese policies.
"We welcome Prince Charles's decision to stay away from the Games, and call on other public figures and politicians to follow suit," said Matt Whitticase, a Free Tibet Campaign spokesman.
"The deterioration of the human rights situation in Tibet and China since the Games were awarded is deplorable and can only mean that these Games rightly are destined to be known as the Games of shame." ....
【資料來源：Telegraph newspaper英國每日電訊報, 自由時報2008/01/29】
英國每日電訊報二十八日報導，英國王儲查爾斯向「自由西藏運動」組織表明，他不會出席今夏舉行的北京奧運開幕典禮。
中國最高階女外交官傅瑩接掌駐英大使以來，便將力促查爾斯參與奧運典禮視為重大任務。「自由西藏運動」之前呼籲查爾斯與那些認定北京奧運有掩蓋中國人權紀錄之虞的人士團結一致。
（查爾斯 長期關注西藏人權）
在查爾斯私人秘書艾德頓回覆該組織的信函中指出︰「你們問查爾斯王子會否出席北京奧運開幕典禮，王子殿下將不會與會。」此外，查爾斯的幕僚清楚表明，王子殿下也不會參與觀賽。
雖然信中沒有提到這項決定的理由，不過艾德頓說︰「就你們所知，王子殿下長期來對西藏議題高度關切，而且在數個場合上樂於與達賴喇嘛會面。」
該組織對這項決定表示歡迎，並呼籲其他重量級人士跟進。「自由西藏運動」發言人懷特凱斯指出︰「自北京爭取到奧運主辦權以來，西藏與中國的人權惡化十分嚴重，這唯一意味著，北京奧運將注定淪為羞恥奧運而廣被人知。」
查爾斯與中國的關係一直冷淡，一九九七年他在香港主權移交中國時期所寫的日記中，將參與談判的中國高層指涉為「可怕的古舊蠟像」，不過他敬重達賴喇嘛，曾在寢宮克雷倫斯宮接見兩名在拉薩札什監獄慘遭虐待，之後成功逃至西方的比丘尼。

Title: " Cross, Beijing 2008. See The Whole Game "
Agency: Euro RSCG Switzerland
City: Zürich
Advertiser: GSTF - Swiss-Tibetan Friendship Association
Country of Production: Switzerland
Language English
Tagline: Beijing 2008. See The Whole Game
Creative: Director Frank Bodin
Art Director: Urs Hartmann
Copywriter: Jürg Waeber
Agency Producer: Edi Burri
Photographer: Stefan Minder
Illustrator: Blue Horizon

Nike "Just do it" Ads case study...

Nike "Just do it" Ads case study...
1. Nike_Just do it_Sharapova
2. Nike_Just do it_Chien-Ming Wang 王建民
3. Nike_Just do it_Red Sox Fans
4. Nike_Just do it_Ballerina
5. Nike_Just do it_Magnet

6. Nike_Just do it_Unbelievable_Tiger Woods

1. Nike_Just do it_Sharapova

Nike " Just do it_I Feel Pretty, Maria Sharapova"
Title: "I Feel Pretty, Maria Sharapova"
Agency: Wieden + Kennedy
City: Portland
Advertiser: Nike
Country of Production: United States
Language: English
Tagline: Just Do It
Awards: British Television Advertising Awards (BTAA), 2007 (Silver) for Retail
Awards: CLIO Awards, 2007 (Bronze) for Apparel/Fashion
Awards: Art Directors Annual Awards, 2007 (Silver) for TV - Over 30 Seconds
Awards: Cannes Lions, 2007 (Gold Lion ) for Best Use of Music
Actor / Celebrity: Maria Sharapova
莎拉波娃Sharapova澳網封后
【資料來源：CNN, AFP, 自由時報2008/01/27】
俄羅斯網球美女莎拉波娃昨天在2008澳洲網球公開賽女單冠軍戰，又一次直落兩盤，以7：5、6：3力退塞爾維亞女將伊凡諾維琪，順利登上澳網后座。
這是20歲的莎拉波娃，職業生涯第三座大滿貫賽冠軍，也是她首次在澳網女單稱霸。她在今年澳網女單7場比賽裡，一盤未失，包括擊敗3位世界排名前4名的女將，完美地登上后座。
莎拉波娃還說：「過去這一年，對我和我的教練都是艱難的一年，他的母親珍妮過世，所以我想把這座獎盃獻給她。教練經歷失去親人的痛苦，讓我重新審視人生和傷勢，也以更尊重的態度面對生命。」
冠軍戰莎拉波娃與對手伊凡諾維琪表現都相當強勢，首盤莎拉波娃在第五局率先破發超前，但第八局她連續雙發失誤，讓伊凡諾維琪扳成4：4，接著更進一步超前成5：4。莎拉波娃把握住發球局，再次超前，趁伊凡諾維琪正手回擊失誤，再次破發成功，莎拉波娃終於以7：5搶得首盤。
第二盤雙方互保3個發球局後，第七局伊凡諾維琪又出現正手回擊出界，接著莎拉波娃打出精采直線球，終於打出關鍵破發，一舉奔向后座。

2. Nike_Just do it_Chien-Ming Wang 王建民

Nike " Just do it, Chien-Ming Wang "
Title: "King, Chien-Ming Wang 王建民"
City: Taipei
Advertiser: Nike
Country of Production: Taiwan
Language: Taiwan
Tagline: Just Do It
Market: Taiwan
Country of Production: Taiwan
Actor / Celebrity: Chien-Ming Wang

3. Nike_Just do it_Red Sox Fans

Nike “Just do it, Red Sox Fans”
Agency: Wieden + Kennedy
City: Portland
Advertiser: Nike
Brand Name: Nike
Date of First Publication: 9/20/2004
Market: United States
Country of Production: United States
Language: English

4. Nike_Just do it_Ballerina

Nike “Just do it, Ballerina”
Description:
In this commercial, two Russian dancers "battle" against each other. One is a traditional ballerina, while the other represents modern dance - which is increasingly popular with Russian kids. They both perform difficult moves and push their bodies.
Title: "Just do it, Ballerina"
Agency: Nitro
City: London
Advertiser: Nike
Brand Name: Nike
Market: Russia
Country of Production: United Kingdom
Awards: Epica, 2007 (Gold) for Fashion / Clothing & Fabrics

5. Nike_Just do it_Magnet

Nike “Just do it, Magnet”
Title: Nike “Just do it, Magnet”
Agency: Wieden + Kennedy
City: Portland
Production Company: RSA USA
Advertiser: Nike
Brand Name Nike
Date of First Publication: 2004
Market: United States
Country of Production: United States
Awards: CLIO Awards, 2005 (Bronze) for Technique: Music-Original
Music Company / Composer: Elias

6. Nike_Just do it_Unbelievable_Tiger Woods

Eveready Battery "Cat Fetish 招財貓"

Eveready Battery "Cat Fetish 招財貓"

農曆新年將屆，祝各位朋友與同學【鼠鼠（事事）如意、鼠一鼠二】--Singer Tsai 2008/1/26
Title: "Cat Fetish"
Agency: Far East DDB Public Company LTD
City: Bangkok
Advertiser: Eveready Battery Company, Inc.
Market: Thailand
Country of Production: Thailand
Language: Thai
Awards: Asia Pacific Advertising Festival (AP AdFest), 2005 (Silver) for Household Maintenance Products & Pet Products

Fleurop-Interflora Switzerland "Anniversary, The Power of Flowers"

Fleurop-Interflora Switzerland "Anniversary, The Power of Flowers"

Philosophy:
Flowers are the greatest gift, when they come as a surprise. With their brand campaign Fleurop-Interflora follows this fact by surprising their target group again and again.
Title: "Anniversary"
Agency: Walker
City: Zürich
Production Company: Weilands
Advertiser: Fleurop-Interflora
Product Name: Flower Delivery Service
Date of First Publication: 11/30/2006
Market: Switzerland
Country of Production: Switzerland
Tagline: The Power of Flowers
Awards: The New York Festivals International Advertising Awards in All Media, 2007 (Silver World Medal) for Retail Stores
Awards: The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Performance
Awards: Epica, 2007 (Gold) for Consumer Services / Retail Services
Awards: Eurobest, 2007 (Eurobest Silver) for Retail Stores
Creative Director: Pius Walker
Copywriter: Pius Walker
Director: Anthony Minghella
Production Company Producer: Mary Francis
Director of Photography: Benoit Delhomme
Account Executive: Jörg Beer
Editor: Lisa Gunning
Music: Gabriel Yared
Music Company / Composer: Wave

Guinness "Tipping Point, Good Things Come To Those Who Wait"

Guinness "Tipping Point, Good Things Come To Those Who Wait"

Description:
“Tipping Point” shows an entire community who, using an array of objects, come together to create the ultimate toppling dominos spectacle. The locals hold their breath as the first domino is tipped, beginning an intricate domino cascade. The excitement mounts as the chain reaction takes hold and books begin to fall, causing cascading crates and suitcases, oil drums are overturned, fridges fall and even cars tumble over in a precision course that weaves its way though the narrow, cobble stoned streets. As the magic unfolds, eager villagers race to see the result of their efforts.
Title: "Tipping Point"
Agency: Abbott Mead Vickers BBDO
City: London
Production Company: Morton Jankel Zander (MJZ)
Brand Name: Guinness
Date of First Publication: 11/8/2007
Market United: Kingdom
Country of Production: United Kingdom
Tagline: Good Things Come To Those Who Wait
Awards: Epica, 2007 (Gold) for Food & drink / Alcoholic Drinks
Awards: Festival de la Publicité de Méribel, 2007 (Cristal) for Europe: Food/Beverage
Creative Team: Angus Macadam, Paul Jordan
Director: Nicolai Fuglsig
Director of Photography: Ellen Kuras
Producer: Nell Jordan, Suza Horvat
Special Effects: VFX The Mill
Music Composer: Enrique Granados

Greater Montreal Real Estate Board "LAUGH"

Greater Montreal Real Estate Board "LAUGH"

身為不動產經紀人的您，要如何作才能讓買賣雙方都如此開懷大笑呢？

Description:
Show people that dealing with a realtor —as opposed to doing it all oneself— brings great results, in an uncomplicated manner.
Context
In French Canada, people have a tendency to handle their residential real estate transactions on their own. the role of the greater Montreal Real Estate Board is to promote the profession of a realtor and incite people to use one.
Philosophy/Solution
Focus on the end result of a realtor-assisted transaction: the sheer happiness and relief of a transaction that went really well: laughter!
The only words spoken are towards the end:BEFORE BUYING OR SELLING A PROPERTY, CONTACT A REALTOR. YOU'LL BE SO HAPPY YOU DID!
Title: "LAUGH"
Agency: LXB Communication Marketing
City: Montréal
Production: Company: 6ix Degres
Advertiser: Greater Montréal Real Estate Board
Market: Canada
Country of Production: Canada
Language: French
Creative Director: Pier Lalonde
Art Director: Martin Dessureaux
Copywriter: Pier Lalonde
Director: Dominic James
Production Company Producer: Anne-Marie Léveillée
Director of Photography: Yves Bélanger
Sound Production: Audio Z

Royal LePage Real Estate Services "Helping you is what we do"

Royal LePage Real Estate Services "Helping you is what we do"

Description:
An exceptional real estate agents is the link that lets you enjoy your life to its fullest. He doesn’t sell houses, he provides you with the right context for us to live and appreciate life’s small and daily moments.
Context
Position Royal LePage real estate agents against very active real estate brands in an extremely crowded sector.
Philosophy/Solution
Using a Royal LePage business card as the main thread to the story, show how their agents play a predominant role in their clients’ lives... all the while remaining in the background of things. No sales pitch, no script... just 30 seconds of emotion, of feelings and life as it is meant to be.
Results
A total endorsement from all 9,000 plus agents in the province of Quebec. As this campaign has only been on air for 2 months, it is too early to indicate quantitative results. These will be done in the spring.
Title: "Helping You"
Agency: LXB Communication Marketing
City: Montréal
Advertiser: Royal LePage Real Estate Services
Brand Name: Royal LePage
Business Sector: Real Estate
Date of First Publication: 9/17/2006
Market: Canada
Country of Production: Canada
Language: English
Tagline: Helping you is what we do
Creative Director: Pier Lalonde
Art Director: Martin Dessureaux
Copywriter: Pier Lalonde
Director: Francis Leclerc
Director of Photography: Steve Asselin
Account Executive: Richard Paquet
Animation Effects: 6ix Degres
Music: Luc Sicard

P&G Ariel "Pervert, Ariel. Now with jasmine"

P&G Ariel "Pervert, Ariel. Now with jasmine" Lingerie

Title: "Pervert, Ariel. Now with jasmine" Lingerie
Advertising Agency: Saatchi & Saatchi, Dubai, UAE
City: Dubai
Advertiser: Procter & Gamble
Brand Name: Ariel
Market United: Arab Emirates
Country of Production: United Arab Emirates
Awards: Mena Cristal Awards, 2006 (Cristal) for Home, Clothing, Accessories
Awards: Dubai Lynx Awards, 2007 (Silver Lynx Campaign) for Household
Awards: Dubai Lynx Awards, 2007 (Bronze Lynx Campaign) for Household
Creative Director Ed Jones
Art Director: Fadi Yaish Copywriter: Micky Larosse Illustrator: Ahmed Kundreman Photographer: David Taylor Bramley
請與Sony PlayStation 2 Ads得獎廣告做比較…

http://singerhome.blogspot.com/2007/12/vs-sony-ps2.html

Axe "Lingerie stickers, Turns nice girls naughty"

Axe "Lingerie stickers, Turns nice girls naughty"

Advertising Agency: Lowe Ginkgo, Uruguay
Creative Director: Gabriel Román
Art Directors: Agustín Acosta, Gerardo Daud, María Elena de Paula
Copywriters: Fernando De Clemente, Jorge González, Sebastián Mir, Alvaro Palombo
Published: March 2007

Chantelle "Push-Up" Lingerie

Chantelle "Push-Up"

Title: Chantelle "Push Up" Lingerie
Agency: Leo Burnett Brussels
City: Bruxelles
Advertiser: Chantelle
Brand Name: Chantelle
Business Sector: Lingerie, Underwear, Pajamas
Market United: Kingdom
Country of Production: Belgium
Language: English
Awards: Golden Award of Montreux, 2004 (Gold Medal) for Clothings
Awards: Eurobest, 2004 (Bronze) for Clothing, Footwear & Accessories
Creative Director: Wim Corremans, Andre Rysman
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Account Supervisor: Caroline Bossaert
Photographer: Kurt Stallaert
Advertiser's Supervisor: Nadine Morren
Notice the sign off in the top right corner. It feels like this ad is a piece of art just because of that signature.

Mia Lingerie "Bra, Seamless lingerie"

Mia Lingerie_Bra_Seamless lingerie

Advertising Agency: Teran/TBWA Mexico
Creative Directors: Joaquín Maldonado, Daniel Pablos, Yasser Flores
Art Director: Yasser Flores
Copywriters: Eduardo Rodriguez, Daniel Pablos
Photographer: Rames
Published: November 2007

Societe Generale 法國興業銀行交易員 詐騙2300億，史上最高

Societe Generale Ad 興業銀行廣告_Digicode_Shall we taik about it

Societe Generale Ad 興業銀行廣告 "Digicode, Shall we taik about it?"
Philosophy/Solution
To change of address is enough complex. If we have to remind of many new numbers, it becomes almost harrowing. This film shows the chain of catastrophs provoked in forgetting a number, after having moved.
Title: "Digicode"
Original Title: "Le Digicode"
Agency: Lowe Stratéus
City: Paris
Production Company: Partizan Midi Minuit
Advertiser: Société Générale
Product Name: Invariant Bank Details
Country of Production: France
Language: English
Creative Director: Grégoire Delacourt
Art Director: Philippe Foliard, Jean-François Dufay
Copywriter: Laurent Vergnaud, Didier Giner
Director: Jim Hosking
Actor / Celebrity: Perkins Lyautey, Ruby Milton

Societe Generale 法國興業銀行交易員 詐騙2300億，史上最高
【資料來源: CNN, AP, CBS, 自由時報 2008/01/25】
法國第二大銀行「興業銀行」二十四日宣布，該行期貨交易員傑洛米．柯維耶利用複雜的越權假交易蒙騙投資人，使該行蒙受高達四十九億歐元（約七十一點五億美元、新台幣兩千三百餘億元）的鉅額損失，這是史上單一交易員犯下金額最高的天價詐騙案。
由於損失相當於該行正常時期一整年利潤，興業銀行在詐欺案爆發後表示，未來數週內將緊急增資五十五億歐元，來維持正常營運。
這件史上金額最大詐欺案，情節有如一九九五年英國霸菱銀行期貨交易員李森詐欺事件的翻版，但金額高了五倍之多。一九九五年英國霸菱銀行新加坡分行期貨交易員李森在亞洲期貨市場越權操作衍生性商品交易，虧損了八億六千萬英鎊（當時相當於十三億八千萬美元），創立長達兩百三十年的霸菱銀行因此倒閉。
「越權交易 猶如霸菱案翻版」
興業銀行指出，該行在本月十九、二十日於該行法國市場交易部門，發現性質與範圍都極不尋常的高交易部位。調查後發現，這名期貨交易員於二○○七年及二○○八年間，逾越職權、透過「極為複雜的假交易」誤導投資人，建立起高交易部位，並利用他對興業集團安全管控系統的瞭解，避過銀行內控機制進行交易。
興業執行長布東二十四日召開記者會說明，上週全球金融市場暴跌，這名交易員急著將他建立的部位平倉了結，銀行才察覺有異。布東表示，這名交易員的動機並不理性，但他可能並未自假交易中直接獲利。布東也已向董事會請辭，但被拒絕。
「詐欺案加次貸 重創興業銀」
這名造成銀行四十九億歐元天價損失的交易員傑洛米．柯維耶將被銀行解職，他的主管也將去職。傑洛米是三十一歲的法國人，二○○○年進入興業銀行，目前年薪加獎金還不到十萬歐元，他在銀行負責基本型歐股指數期貨。
興業銀行因受美國次級房貸風暴波及，已宣布提列二十億五千萬歐元損失，該行股價在過去半年內跌掉近半市值。興業銀行表示，受到這起詐欺案與提列次貸虧損影響，該行二○○七年的淨利將只剩下約六到八億歐元。

台灣35歲以下乳癌患 美國4.5倍 & Against Breast Cancer Ad

台灣35歲以下乳癌患 美國4.5倍 & Against Breast Cancer Ad

Against Breast Cancer “Anyone”
Title: "Anyone"
Agency: Abbott Mead Vickers BBDO
City: London
Production Company: Gorgeous Enterprises
Advertiser: Against Breast Cancer
Market: United Kingdom
Country of Production: United Kingdom
Awards: D&AD Awards, 2007 (Yellow Pencil) for Digital / Viral: Cinematography
Awards: British Television Craft Awards, 2007 (Winner) for Best Camera Operator
Awards: London International Awards - LIA, 2007 (Silver) for Cinematography
Creative Director: Paul Brazier
Art Director: Selda Enver, Shaheed Peera
Copywriter: Selda Enver, Shaheed Peera
Director: Tom Carty
Producer: Ciska Faulkner
Agency Producer: Paul Goodwin
Editor: Paul Watts
Special Effects: VFX Tom Sparks
Designer: Gilles Bestley
Sound Designer: Tony Rapaccioli
Music Composer: BAREFOOT

Prevention of breast cancer_X ray beauty, Certainty is beautiful

Description
Mammogrammes are still the best way to detect breast cancer in time when it is most likely to be cared. But most women still ignore this screening method. Mamazone is an international society to promote mammography and fight breast cancer.
Context
Finding an unexpected way of talking about breast cancer.
Philosophy/Solution
Using the vanity and body consciousness of today's women and combining a beauty shoot with a x-ray picture. The claim reads: Certainty is beautiful.
Results
Excellent press coverage for the wild posted posters. Increase in website hits by 28%
Title: "X-ray beauty"
Original: Title "Röntgen-Model"
Agency: Young & Rubicam Brands
City: Frankfurt am Main
Advertiser: Mamazone
Product Name: Prevention of breast cancer
Date of First Publication: 12/7/2005
Market: Germany
Country of Production: Germany
Tagline: Certainty is beautiful
Creative Director: Christian Daul
Art Director: Monika Spirkl
Copywriter: Christian Daul
Agency Producer: Katrin Eisenberg
Advertising Manager: Ursula Goldmann-Posch, Doris Schmitt

台灣35歲以下乳癌患 美國4.5倍
【資料來源: 自由時報2008/01/25】
台灣乳癌患者有年輕化趨勢！據台大醫院統計，該院小於三十五歲的乳癌患者比率為九點二％，遠高於美國的二％，是美國的四點五倍！而四十歲前的乳癌比率，仍為美國的兩倍。
乳癌防治基金會董事長、台大外科教授張金堅表示，雖然台灣乳癌發生率最高的年齡是四十到五十歲間，但即便是四十歲、甚至是三十五歲以下的婦女，不論已婚、未婚，都應該養成定期檢查、留心乳房疾病症狀的習慣。
昨日張金堅舉行「乳房診治照護全書」新書發表會，請來四位年輕乳癌病患，最年輕的發現乳癌時才二十八歲，而且四位女性都沒有乳癌家族史，經過手術與藥物治療後，目前都恢復良好。
二十九歲的徐小姐於一年多前發現，當時她剛生完小孩，在哺乳期間發現乳房濕疹的問題，斷奶後傷口始終無法癒合，去做乳房檢查後才發現是乳癌。
離譜的是，這段時間，徐小姐找了婦產科、皮膚科檢查，都說是乳房濕疹，她還曾在診所做了兩次全身健檢與乳房超音波，都沒有發現異狀，後來在家人建議下去看了乳房外科，才發現真的是乳癌。
三十一歲的洪小姐，去年七月發現乳房有硬塊，但因工作異動要去國外任職，加上她覺得自己還年輕，不太可能得乳癌，所以並未就醫，不過半年來，腫瘤明顯變大，她最近休假回台就醫，檢查出乳癌，上週做了手術。
三十八歲的黃小姐三年前懷孕八個月時發現乳癌，醫生決定先催生，然後動手術做化療，連坐月子的時間都沒有，現在她的孩子已三歲大；四十歲的盧小姐去年發現乳癌時，已是第三期。

洩個資1筆 擬重罰2萬

洩個資1筆 擬重罰2萬
【資料來源: 自由時報2008/01/25】
個人資料滿天飛，法務部、經濟部等跨部會昨日研議，確定將能大量蒐集個資的電子購物、郵購及大型升學補習班等三個行業，由中央主管機關採「指定」適用方式納入個資法規範。法務部官員指出，這是個資法八十四年立法以來最重大變革，依個資法規定，業者若洩漏客戶每筆個資，至少須賠償兩萬元。
法務部也表示，經濟部、教育部等相關主管機關，將依該三個行業的公司資本額、營業額等條件，儘快研議出適用的公司對象，最快三月對外公告指定施行。
（保障近千萬人隱私）
據了解，昨日跨部會會議已有共識，包括東森購物、博客來網路書店等傳出客戶個資被外洩者，或者網路購物業者Yahoo!奇摩、富邦momo台及大型升大學、高普考補習班都將納入適用，初估全國將有數百家業者納入，有近千萬名民眾個資受此項保護。
去年底，法務部、行政院消保會彙整被詐騙案，發現去年九、十、十一月共三個月時間，就有八百三十一名東森購物台客戶的個資被詐騙集團取得，持以企圖行騙。
法務部昨日邀集經濟部、教育部、行政院消保會、警政署等機關研議，與會官員一致認為，擁有大量民眾個資的購物頻道、購物台、郵購業者、補習班等業者，都應納入個資法規範。
法務部官員舉例指出，有一位媽媽申訴，升學補習班業者打電話來，「竟連我兒子學測考幾分都知道」、「個資外洩太恐怖了」，因此，升學補習班也應納入個資法規範。
與會機關會商決定，在個資法修正案未完成立法前，將依該法第三條第七款第三項規定，由法務部會同中央目的事業主管機關，指定電子購物及郵購的無店面零售業，及大型升學補習班等三大行業業者，納入個資法適用對象。
法務部表示，此規定施行後，若有詐騙集團以民眾在電視購物台購買的商品、個資等資料，向民眾詐騙錢財，依個資法第二十七、二十八條規定，除非購物台方面能證明無過失，否則應賠償兩萬至十萬元民事損害賠償。
（不溯既往 舊案無法獲賠）
不過，因「法律不溯及既往」的規定，目前個資已被外洩的民眾，無法據此獲得損害賠償，只能自行舉證，向法院提出民事損害賠償官司，不過因難度高，勝訴機會較低。
【購物台︰配合法令；補教界︰有衝擊】
針對電子購物、大型補習班、郵購業者將納入個人資料保護法範圍，三行業業者都表示，除了改善資訊安全管理，也會全力配合法令。
九十三年間，日本最大網路公司雅虎ＢＢ，爆發洩漏四百五十萬名客戶案，董事長召開記者會向社會道歉，且無論有無造成傷害，都給予每人五百日圓精神賠償，總額達七億台幣。法務部官員認為，新制施行後，若業者再不重視個資保護，除形象受損外，可能須面對天價賠償，「不關門，也難」。
東森購物、富邦momo台兩大電視購物業者昨表示，禁止員工使用隨身碟、ＭＳＮ、外部免費郵件、上網瀏覽部分大流量網站等，更進一步強化電腦病毒、防火牆，全力防堵消費者個人資料外洩。博客來也表示，目前會在網站及外包裝上加註警語，並對軟體與硬體增加投資。
而補教業者為取得學生資料，常會以一班五百元的行情購買畢業紀念冊，以一所學校有三十班畢業生為例，業者可能得花上一萬五千元購買，再一一依畢業名冊地址寄發廣告宣傳單。
但在個資法修訂後，補教界這種作法將受到處罰，業者則認為會有衝擊、但影響不大。包括儒林、劉毅等補習班指出，除了寄發廣告信外，到學校外發送、直接塞信箱，或以學生成績刊登形象或口碑廣告等，也相當有效。不過業者質疑，開罰也許可減少部分個資外流情形，但政府應該從源頭管控，查出洩漏個人資料者去處罰，而不是不准寄送。

東森洩個資 可團體訴訟

東森洩個資 可團體訴訟
【資料來源: 自由時報2008/01/25】
針對東森休閒育樂離職經理盜賣個資案，造成小巨蛋營運期間部分購票者個資外洩，台北市政府消保官陳柏菁昨天表示，洩漏消費者資料，明顯侵害消費者權益，消費者若要提出損害賠償，應出具造成損失的證據，再依消保法比照「亞力山大」模式，由民間單位消基會提出團體訴訟，向侵權者求償，民眾若有疑問，可向各縣市消保官詢問，消保官均會給予協助。

米勒曠世名作名作「晚禱」、「拾穗」，將來台展出

Millet_Angelus 晚禱, 1857-1859_Musee d'Orsay, Paris

【晚禱】油彩、帆布／1857-1859年／55.5x66公分米勒以童年回憶為藍本，描繪在馬鈴薯田工作的一對農夫農婦，聽到遠方傳來的教堂晚禱鐘聲，放下手邊的農務，在暮色中低首祈禱的肅穆身影。簡潔有力的刻畫，讓「晚禱」超越宗教的意涵，以謙卑、感恩、尊敬土地的普世價值引起共鳴。圖／法國奧塞美術館

Millet_The Gleaners 拾穗, 1857_Musee du Louvre,Paris

【拾穗】油彩、帆布／1857年／83.55x110公分「拾穗」源自舊約聖經，意指在秋收季節，農夫須允許窮人在收割過後的田地，撿拾剩餘的麥穗、玉米穗等，以求溫飽。米勒筆下的「拾穗」，描繪三位無名農婦，沐浴在金黃秋陽下，曲背彎腰拾取地上的麥穗，畫面散發英雄史詩般的崇高意境。圖／法國奧塞美術館

米勒曠世名作名作「晚禱」、「拾穗」，將來台展出
【資料來源：民視新聞、三立新聞、中央廣播電台2008/01/23】
田園畫家米勒的兩幅曠世名作「晚禱」和「拾穗」，今年5月將在國立歷史博物館現身。歷史博物館的年度大展「驚艷米勒：田園之美畫展」，共展出16幅米勒的作品，其中的「晚禱」和「拾穗」更是巴黎奧塞美術館的鎮館之寶，這兩幅畫從來不曾同時借展海外，這次專程來台借展。主辦單位也為單幅畫作，各投保1億歐元的天價。
「驚艷米勒：田園之美畫展」共展出70幅自然畫派的作品，其中米勒的畫作有16幅，國立歷史博物館長黃永川指出，奧塞美術館收有米勒19幅畫作，來台借展的就有16幅，民眾不必遠渡重洋，都能一賭大師的藝術生涯。而這次展覽最值得一提的是，米勒的「晚禱」和「拾穗」首次同時來台借展。
黃永川說，這兩幅畫作由於是鎮館之寶，因此從不同時借展，但這次因為奧塞美術館整修展廳，才破天荒同時來台。也由於機會難得，因此借展費用還傳出高達100萬歐元。黃永川表示，這次展覽籌劃1年，奧塞美術館還特別在2個月前派專人來台勘查。主辦單位也為珍貴畫作投保天價保險金。他說：『像日本其他國家一定非常羡慕，因為它來台灣展完就回去了，特別為台灣、保險價值每一件都是1億歐元，光是那兩幅畫等於就將近(新台幣)90億了。』
史博館在1997年曾經舉辦「黃金印象：奧塞美術館名作特展」，3個月的展期，共吸引4、50萬人次；2008年的「驚艷米勒：田園之美畫展」，展期自5月31號到9月5號，館方預計將為台灣藝壇興起一片高潮。

Jean Francois Millet (1814-1875)
Jean Francois Millet was born into a family of peasant farmers near Cherbourg. He trained locally as a painter and then went to Paris in 1837 to study under Delaroche. His early work comprised of conventional portraits and fashionable eighteenth century pastoral scenes. However, in 1848 he chose to exhibit The Winnower, a painting depicting peasant life, at the Paris Salon. It was the first of many rural scenes based on memories of his own childhood. Criticized for allowing socialist concerns to infiltrate his art, Millet stated that it was "the human side" of life that he wished to portray, In 1849 he moved to Barbizon where he remained for the rest of his life, painting labourers going about their daily business. In The Angelus, his best known work, Millet chose to celebrate a dignified, hard working couple at work in the fields - their heads bowed in an expression of devotion in the face of nature. Depicting his human figures with a classically sculptural simplicity, Millet's concern was to show the pair in harmony with their peaceful and unchanging rural existence.

四大賽史上最「美」的女網4強饗宴 & Nike Ad "I Feel Pretty_Sharapova"

Nike "I Feel Pretty_Sharapova"

Title: "I Feel Pretty, Maria Sharapova"
Agency: Wieden + Kennedy
City: Portland
Advertiser: Nike
Country of Production: United States
Language: English
Tagline: Just Do It
Awards: British Television Advertising Awards (BTAA), 2007 (Silver) for Retail
Awards: CLIO Awards, 2007 (Bronze) for Apparel/Fashion
Awards: Art Directors Annual Awards, 2007 (Silver) for TV - Over 30 Seconds
Awards: Cannes Lions, 2007 (Gold Lion ) for Best Use of Music
Actor / Celebrity: Maria Sharapova

澳網女單4強賽 「美」的饗宴
【資料來源：三立新聞、中時2008/01/24】
當電眼美女伊凡諾維琪，「人氣女王」莎拉波娃，長腿芭比娃娃韓圖可娃，一頭烏黑長髮的楊珂維琪一同穿著時裝同台，大概會有很多人臆測這是選美大會吧！四大美女將促成堪稱四大賽史上最「美」的女單4強饗宴。
雖不能統計出今年澳網觀賽人數屢創紀錄與這群球技、美貌兼備的美女們之間所能連結的數據，不過美女們共同烘托出的高人氣，絕對與票房長紅有一定的關聯。
在戰地長大的塞爾維亞美女伊凡諾維琪（世界排名第3、20歲），是這一年來受球迷關注度最多的女球員。她的個人網站一個月的點閱率超過400萬人次，女子職網WTA官網還特別為她開闢了澳網個人部落格。
在部落格首頁，就可以看到伊凡美女穿著短裙雙手勾著紙袋，好似剛由百貨公司走出來，俏麗又滿意的神情。她被喻為「場上最有女人韻味的球員」，就連她為自己打氣握拳的姿態，都是嬌滴滴的。
一度登上過球后寶座的俄羅斯第一美女莎拉波娃（世界排名第5、20歲），手中握有溫布頓、美網女單冠軍。她一直希望大家關注她的球技，不過她那高身材，會飛的金髮，誰能不多看她一眼呢？她是當今女網廣告、贊助廠商最多的人，廣告收入早早突破3000萬美金。
大大眼睛、長長睫毛、修長美腿的斯洛伐克女郎韓圖可娃（世界排名第9、24歲），簡直就是真人版的芭比娃娃。韓圖可娃最著名的美姿就是等待接發球時，低腰露出「10頭身」美腿的模樣。
她在進入四強後透露，她愛「血拼」，將在澳網賽後大殺一番，所以不久後在墨爾本或是雪梨這帶百貨公司遇上韓大美女的球迷就別詫異，沒錯，就是她。韓美女一路闖進澳網4強創生涯大滿貫賽新頁，她說獲勝的祕訣之一就是：「每天吃一樣的東西。」即使她吃著相同食物已經感到有些厭煩了，不過「求勝偏方」管用就好。
一頭可以拍洗髮精廣告的烏溜溜長髮、身高177公分的楊珂維琪，是一位很有自己風味、個性爽朗的女孩。她擁有好人緣，率真是她得人「疼」的原因。楊珂美女才智兼備，23歲的她目前在大學讀工商管理，還是現代汽車欽定的香車美人。
【資料來源: 自由時報2008/01/25】莎拉波娃 連兩年晉決賽
俄羅斯長腿辣妹莎拉波娃要再次證明，她的美貌，不是令人窒息的理由，她的球技才是！
澳洲網球公開賽女單4強決戰，上演「辣妹對決」好戲，試圖重返榮耀的莎拉波娃，狀態銳不可擋，僅用78分鐘，就以6：3、6：1直落二，拍退大會第三種子、塞爾維亞「靚妞」楊科維琪，連續兩年晉級澳網女單冠軍賽，將與伊凡諾維琪爭冠。
「去年我就拿下澳網冠軍賽門票，可惜的是，並未打出最好水準，今年很高興能再次爬上澳網頂端，只希望接下來將去年一塌糊塗的回憶，全部拋在腦後。」莎拉波娃說。
2006美網球后莎拉波娃今年展現強大企圖心，身為大會第五種子的她，在8強遭遇比利時球后漢妮，莎拉波娃以6：4、6：0撂倒勁敵輕鬆晉級，並打出個人職業生涯最亮麗的一場比賽，過去兩人7次交鋒，漢妮以6勝1負擁有壓倒性的優勢。
昨天面對塞爾維亞好手楊科維琪，莎娃見面即破發成功，並帶著5：0的優勢準備先馳得點，然而楊科維琪竟頑強挽救了3個盤末點，第六局終於破蛋，卻不能挽救大幅落後的命運，莎娃隨後在第九局再次破發得逞，以6：3拿下第一盤。
首盤棄守的楊科維琪氣勢崩盤，第二盤開賽荒腔走板演出3次雙發失誤，白白葬送得點機會，莎娃則抓緊機會在底線狂抽猛擊，也把領先優勢擴大至4：0。
楊科維琪在第五局艱辛開胡，但仍難與莎娃抗衡，俄羅斯長腿辣妹先順利保發，再於第七局連下3分取得3個賽末點，楊科維琪眼看大勢已去，只能棄拍繳械。
「莎拉波娃這場比賽真的、真的、真的打得非常好！」楊科維琪賽後一臉無奈地表示：「對於她能發揮如此高超的球技，我感到非常訝異，全場比賽她幾乎沒有犯錯，加上因傷困擾著我，根本難以與她抗衡。」

Berlitz "Junior, Language for Life" Sinking vs Thinking

Junior_Sinking vs Thinking

Title: "Junior"
Agency: BTS United
City: Oslo
Advertiser: Berlitz
Date of First Publication: 1/15/2006
Country of Production: United States
Language: English
Tagline: Language for Life
Awards: Cannes Lions-2006 (Silver Lion) for Corporate Image
Awards: The Cresta Awards, 2006 (Winner) for Television
Awards: Eurobest, 2006 (Eurobest Silver) for Corporate Image
Awards: One Show Interactive Awards, 2007 (Silver) for Over :30
Awards: The New York Festivals International Advertising Awards in All Media, 2007 (Gold World Medal) for Educational Institutions
Creative Director: Thorbjoern Naug
Art Director: Thorbjoern Naug
Copywriter: Pal Sparre-enger
Director: Nic & Sune Productions
Producer: Espen Horn
Editor: Christian Hvatum

National Association of Realtors "Move In 90 Days"

National Association of Realtors_Move In 90 Days

Title: "Move In 90 Days"
Agency: Carton Donofrio Partners
City: Baltimore
Advertiser: National Association of Realtors
Brand: Name National Association of Realtors
Business Sector: Real Estate
Market: United States
Country of Production: United States

全球不動產經紀高峰會七月登場 & Re/Max Ads

ReMax_Actress_Oustanding Agents, Outstanding Results

【資料來源：自由時報、鉅亨網 2008/1/23】

全球不動產經紀高峰會七月登場
台北市不動產仲介經紀商業同業公會將在今年7月27日至7月29日舉辦全球不動產經紀高峰會。台北市不動產仲介經紀商業同業公會執行長曾東茂表示，這是國內第1次舉辦全球性的不動產活動，會中將邀請美國首席談判專家羅傑道森到場演講，並且首度與全美不動產經紀協會簽署雙邊合作契約，未來雙方將可交換貿易考察團、教育訓練等，另外，中國也有超過百人代表團來台，會中也邀請全球前10大優秀經紀業務員分享成功經驗。台北市不動產仲介經紀商業同業公會李同榮表示，公會將撥出1000萬元的預算，舉行上千人的國際會議，並與擁有130萬會員的全球不動產經紀協會簽署雙邊合作契約，展開跨國產業合作與實質外交。
曾東茂指出，會中邀請國際知名的銷售大師羅傑道森(RogerDawson)來台演說，並邀請全球10大TOPSALES來台分享銷售經驗，以及美國RE/Max品牌最超級店東與2007年日本21世紀業績第一名店東分享經紀業經營典範。市場訊息上更針對中國大陸、日、韓、新加坡、越南等區域房市，邀請當地業界代表提供第一手的現況，與台灣同業進行討論。
針對此次活動，李同榮進一步說明，過去台灣不動產經紀業只能立足台灣，但全球化風潮下，台灣不能自我設限於國際市場之外，為了提升不動產經紀業能見度並與國際接軌，才邀請國內不動產經紀業的知名企業共同籌辦此次盛會，除了希望藉由本次活動讓台灣不動產經紀業活躍於世界舞台，並開拓本地不動產經紀業者的國際視野外，展望未來，更期待藉著每年活動的舉辦，引進先進經紀業實務與方法，推動國際化、與世界接軌。

東森休閒育樂離職經理 盜賣個資14萬筆

【資料來源：自由時報2008/01/24】
東森休閒育樂離職經理 盜賣個資14萬筆
「東森休閒育樂股份有限公司」離職經理高明德，涉嫌從公司帶出客戶7萬多筆資料後，利用電話與發電子郵件方式，到處尋找買家販售，分別賣出4次，昨遭刑事局偵一隊逮捕，警方正全力釐清是否與東森購物台個資外洩案有關？
警方說，因東森休閒育樂從事「戀戀溫泉」與「小巨蛋」的營運，高嫌所帶出的資料，初步研判是戀戀溫泉的會員資料，以及曾向小巨蛋購票看演唱會或表演的民眾個資，至於是否為東森購物台的會員資料？警方將再比對「165」反詐騙專線遭詐騙者的相關資料，以了解兩者是否有關。
警方說，36歲的男子高明德於95年10月進入東森休閒育樂擔任「休閒開發部業務行銷處經理」一職，直至96年8月離職。
（每筆開價0.6元 販售4回）高嫌任職期間利用職務之便涉嫌將公司客戶的個資存入個人硬碟中，離職後因失業在家，不堪坐吃山空，於去年底開始自「104」人力銀行中尋找需要電話行銷的公司，並主動打電話詢問是否需要個人資料，用以販售圖利。
高嫌另透過散發電子郵件方式，尋找不特定的買家，且以電子信箱「super_andykao@yahoo.com.tw」與買家聯繫；販售的價格為每筆資料0.6元，若每次購足5萬筆則每筆0.4元，每次購足10萬筆則每筆0.3元。
高嫌透過電話與網路至今共販售4次，分別為13萬筆、1萬筆、3千筆2次，其中13萬筆部分，他還將手中的7萬多筆資料複製重複賣出，共獲得不法利益約4萬餘元。
（追購物台洩資 警方逮人）警方說，日前報載「東森得易購股份有限公司個資外洩，百人遇詐」，經「165」反詐騙專線彙整去年9月3日至11月26日止民眾遭詐騙情形，共有873筆、受騙金額高達5500萬餘元，即組成專案小組展開偵查。專案小組發現有自稱「黃先生」的男子透過電話及網路，販售購物台客戶資料，經循線追查鎖定男子高明德涉有重嫌，昨天將他查緝到案，起獲筆記型電腦、平板電腦、隨身碟等贓證物，依法偵辦。

Renault "Scarecrow Espantapajaros" 意涵深遠廣告..

Title: "Scarecrow Espantapajaros"
Original Title: "Espantapájaros"
Agency: Lowe Buenos Aires
City: Buenos Aires
Production Company: Pioneer Productions
Advertiser: Renault
Market: Argentina
Country of Production: Argentina
Awards: El Sol Festival Publicitario Iberoamericano (San Sebastián), 2005 (Gold Sun) for Automotive
Creative Director: Maximiliano Anselmo, Alvaro Fernandez Mendy
Post Production: Metrovision
Sound: La Casa Post Sound

Renault "Hector, Isn't space the ultimate"

Title: Renault "Hector, Isn't space the ultimate"
Agency: Publicis Conseil
City: Paris
Production Company: Bandits, Outsider Ltd
Advertiser: Renault
Date of First Publication: 12/24/2004
Market: France
Country of Production: France
Language: French
Tagline: Isn't space the ultimate luxury?
Original Tagline: Et si le vrai luxe, c'était l'Espace?
Awards: Prix Club des Directeurs Artistiques, 2004 (2nd Prize) for Television
Awards: Festival de la Publicité de Méribel, 2005 (Cristal) for Best Soundtrack
Awards: Festival de la Publicité de Méribel, 2005 (Cristal) for Car and auto products
Awards: Grand Prix Stratégies de la Publicité, 2005 (Winner) for Automotive
Awards: Kinsale Sharks Awards Advertising Festival, 2005 (Gold)
Awards: Kinsale Sharks Awards Advertising Festival, 2005 (Gold) for Animation
Awards: The APA Show / APA 50, 2005
Awards: The Cresta Awards, 2005 (Winner)
Awards: Ad-Awards, 2005 (Gold) for Vehicules / Transportations
Executive Creative Director: Olivier Altmann
Creative Director: Hervé Plumet
Art Director: Bénédicte Potel
Copywriter: Thierry Lebec
Director: Dom & Nic
Director of Photography: Alex Barber
Sound Producer: Boris Nicou

Renault "Crash Test" 雷諾汽車廣告-在歐洲回響很大..

Renault_Crash Test 01

Description / Synopsis
In a reconstruction of the Euro NCAP different kinds of food are put to the test. All bar one are smashed to pieces. The message: The safest cars are French.
Title: "Crash Test"
Agency: Nordpol Hamburg
City: Hamburg
Production Company: element e
Advertiser: Renault
Date of First Publication: 9/23/2005
Country of Production: Germany
Language: English
Awards: International ANDY Awards, 2006 (Silver) for Automotive
Awards: Art Directors Club Für Deutschland Wettbewerb, 2006 (Gold)
Awards: Golden Award of Montreux, 2006 (Gold Medal) for Automotive
Awards: The One Show, 2006 (Gold) for Design
Awards: Spotlight, 2006 (Gold)
Awards: Cannes Lions - International Advertising Festival, 2006 (Bronze Lion)
Awards: The Cresta Awards, 2006 (Winner) for Television
Awards: Eurobest, 2006 (Eurobest Bronze) for Cars & Automotive Services
Creative Director: Lars Ruhmann
Art Director: Gunther Schreiber, Philipp Dörner, Christoph Bielefeldt, Bertrand Kirschenhofer
Copywriter: Ingmar Bartels
Director: Silvio Helbig
Producer: Jürgen Joppen

Renault_Crash Test 02

Bonjour Paris French School."Heart Attacks"

Philosophy/Solution
A hotel room. French music is playing and food and drinks are being enjoyed. A speaker is heard talking about the occurrence of heart attacks in some countries, comparing them with those in the United States, and commenting on their cause.
Title: "Heart Attacks"
Agency: DDB Brasil
City: São Paulo
Production Company: Movi&Art Producoes Cinematograficas
Advertiser: Bonjour Paris French School
Product Name: French Classes
Market: Brazil
Country of Production: Brazil
Language: Portuguese
Awards: Cannes Lions-International Advertising Festival, 2004 (Silver Lion) for Commercial Public Services
Awards: YoungGuns International Advertising Award, 2004 (Silver) for TV
Awards: CLIO Awards, 2005 (Gold) for Corporate/Institutional
Awards: Premio Folha / M&M, 2005 (Top 10) for TV/Cinema
Awards: El Sol Festival Publicitario Iberoamericano (San Sebastián), 2005 (Silver Sun) for Consumer Services, Leisure, Tourism
Creative Director: Sergio Valente, Pedro Cappeletti
Art Director: Mariana Sá, Luis Gustavo Dias
Copywriter: Miguel Bemfica
Director: Luis Gustavo Dias
Director of Photography: Joel Lopes
Producer: Movi & Art
Sound Designer: Ludwig Van
Music Company / Composer: Ludwig Van

Gisele Bündchen Ads "名模:姬賽兒"廣告

Versace"Gisele Bundchen_SS2008_01”
Versace"Gisele Bundchen_SS2008_02”
Versace"Gisele Bundchen_SS2008_03”
Victoria's Secret "Gisele Bundchen_SS2007"

Description / Synopsis
Gisele has a very small tattoo of a star on her wrist. That is the starting point for her body to be covered by tattoos of plants and animals of Brazil's landscape. She is at the same time a national and an international icon. And to see her being covered by brazilian imagery is pleasing both to the eye and to the nation's heart. That is the connection with Ipanema Sandals, a brazilian passion itself. The tagline is Brasil à flor da pele, a local expression that would translate somewhat like Brasil in the flesh. The tattoos were crafted one by one by artist Brasilio Matsumoto, and later digitally applied into the body shots of Gisele. And no, she was not entirely naked during shooting.
Title: "Tattoo" Ipanema Gisele Bündchen. Brasil in the flesh
Agency: W/Brasil Publicidade Ltda
City: São Paulo
Advertiser: Grendene
Brand Name: Ipanema Gisele Bündchen
Market: Brazil
Country of Production: Brazil
Language: Portuguese
Creative Director: Rui Branquinho
Art Director: Celso Alfieri
Copywriter: Rui Branquinho
Director: Fabio Soares
Actor / Celebrity: Gisele Bundchen

Ipanema, Grendene GB Verao 2005 “Gisele Bundchen”

"Children see. Children do." 值得深思的影片...

Title: "Children see. Children do."
Agency: DDB Sydney
City: Ultimo
Production Company: Soma Films
Advertiser: NAPCAN Foundation
Product Name: Child Friendly Australia
Date of First Publication: 9/7/2006
Country of Production: Australia
Awards: Asia Pacific Advertising Festival (AP AdFest), 2007 (Gold)
Awards: The One Show, 2007 (Bronze) for Single
Awards: Cannes Lions - International Advertising Festival, 2007 (Bronze Lion) Awards: London International Awards - LIA, 2007 (Gold) for Public Service
Executive: Creative Director Matt Eastwood
Art Director: Simon Johnson
Copywriter: Charlie Cook
Director: Sean Meehan
Agency Producer: Sean Ashcroft, Sam McGarry
Music Company / Composer: Speed of Sound
不管你是為人父母、老師、公司的人力資源相關人員或者「主管級」人員，看了之後有什麼感想呢？

10ton "Get Engaged Quickly"

10ton works with advertisers and media companies to create engaging online video.

Advertising Agency: 10ton, New York, US
Creative Directors: Matthew Semel, Chris Chang
Producer: Ray Foley
Released: April 2007

10ton.tv is a blog about the emerging field of commercial online video. Created by 10ton, a New York company dedicated to creating outstanding, engaging online video—ads, original series, shorts, and destination sites.
http://www.10ton.tv/

Coronation Fund Managers "Vincent Van Gogh"

Title: "Vincent Van Gogh"
Agency: Pace Advertising
City: New York
Production Company: Velocity Films
Advertiser: Coronation Fund Managers
Brand Name: Coronation Fund Managers
Business Sector: Banking & Financial Services, Investments, Stock Brokers
Country of Production: South Africa
Language: English

Apple "iPhone The Internet" 台灣之光 王建民

Apple "iPhone The Internet" 台灣之光 王建民
【新聞來源：自由時報2008/1/20】
王建民年薪1.3億起跳，洋基夠意思，開價400萬美元
球迷引頸期盼的王建民薪資數字，昨天終於大致有譜，洋基提給建仔的價碼為四百萬美元（約合台幣一億三千萬元），經紀公司則開價四百六十萬美元（約合台幣一億五千萬元），差距並不大，專家預估兩造在仲裁前達成協議的機會很高。
美國大聯盟專家袁定文認為，洋基開給王建民的數字，證明洋基隊對王建民的重視，與當年給佩提特的條件不遑多讓。如果在仲裁前王建民陣營與洋基達成協議或經過仲裁，金額超過威力斯的四百三十五萬美元，將創先發投手首次仲裁最高價紀錄。…

Title: Apple iPhone "The Internet"
Agency: TBWA\Chiat\Day Los Angeles
City: Los Angeles
Advertiser: Apple Inc.
Product Name: iPhone
Market: United States
Language: English
這是2007/06/29 Apple iPhone發表時，首播的四檔廣告之一。iPhone美國已經上市半年了。據悉2008年7月，台灣才有機會一睹她的丰采…並且擁有她...

中國看見這Apple iPhone【台灣之光 王建民】滿場飛揚的台灣國旗，隨著iPhone全世界熱賣而跟著飄揚全世界，不曉得要怎麼跟Apple Inc抗議哦…

"Moon" 心沒有距離、世界沒有距離

"Moon" 心沒有距離、世界沒有距離
現在 你在想誰

Title: "Moon 心沒有距離、世界沒有距離" 現在你在想誰
Agency: Saatchi & Saatchi
Advertiser: Far Eastone Telecommunications
Market: Taiwan
Country of Production: Taiwan
Awards: Times Asia-Pacific Advertising Awards, 2003 (Bronze)

Nicole Kidman new Ads (妮可基嫚的廣告...)

Nicole Kidman 01_Loundry

Nicole Kidman 02_Tenant Meeting

Dove "Evolution"

Title: "Evolution, No wonder our perception of beauty is distorted"
Agency: Ogilvy & Mather
City: Toronto
Advertiser: Unilever
Brand Name: Dove
Awards: The One Show, 2007 (Gold)
Awards: CLIO Awards, 2007 (Silver) for Toiletries/Pharmaceuticals
Awards: D&AD Awards, 2007 (Yellow Pencil) for Digital Direction
Awards: Cannes Lions - International Advertising Festival, 2007 (Grand Prix)
Awards: The NY Festivals International Advertising Awards, 2007 (Gold )
Awards: London International Awards - LIA, 2007 (Gold)
Awards: London International Awards - LIA, 2007 (Gold) for Corporate
Creative Director: Janet Kestin, Nancy Vonk
Art Director: Tim Piper, Mike Kirkland
Copywriter: Tim Piper, Michael Kirkland
Director: Yael Staav, Tim Piper
Director of Photography: Tico Poulakakis
Producer: Jen Walker, Brenda Surminski
Executive Producer: James Davis, Josefina Nadurata
Editor: Paul Gowan
Editing :Company Rogue
Sound Designer: David Hayman
Music Composer: Andrew Harris, David Hayman

Indesit, Aqualtis "Underwater World"

Title: "Underwater World"
Agency: Leo Burnett Company Srl
City: Milano
Production Company: Film Master
Advertiser: Ariston
Date of First Publication: 3/10/2006
Market: Italy
Soundtrack/Song: "Ask The Mountains"
Awards: Cannes Lions - International Advertising Festival, 2006 (Gold Lion)
Awards: Art Directors Club of Europe Awards, 2006 (Gold) for TV Commercials
Awards: Kinsale Sharks Awards Advertising Festival, 2006 (Gold)
Awards: London International Awards - LIA, 2006 (Winner) for Home Furnishings
Awards: Epica, 2006 (Winner) for Homes, Furnishings and Appliances
Awards: Eurobest, 2006 (Eurobest Gold) for Home Appliances & Furnishings
Awards: The Mobius Advertising Awards, 2006 (Mobius) for Home Furnishings
Awards: International ANDY Awards, 2007 (Silver) for Special Effects
Awards: International ANDY Awards, 2007 (Silver) for Household Durable Products
Awards: CLIO Awards, 2007 (Grand Clio) for Home Furnishings/Appliances
Awards: CLIO Awards, 2007 (Gold) for Home Furnishings/Appliances
Awards: D&AD Awards, 2007 (Yellow Pencil) for Broadcast / TV & Cinema
Awards: Art Directors Annual Awards, 2007 (Silver) for TV & Cinema Commercials
Awards: The New York Festivals International Advertising Awards in All Media, 2007
Awards: The Cresta Awards, 2007 (Winner) for TV/Cinema
Creative Director: Enrico Dorizza
Art Director: Antonio Cortesi
Copywriter: Francesco Simonetti
Director: Dario Piana
Producer: Karim Bartoletti
Agency Producer: Renato Lamberti Sagliano
Account Manager: Dario Peccerillo
Editor: Michele Mortara
Music Composer: Vangelis

Traffic Safety "Slow Down" 車子開慢點吧...

Title: " Slow Down _Victims"
Agency: The White House
City: Reykjavik
Advertiser: The Road Traffic Directorate
Date of First Publication: 7/6/2004
Market: Iceland
Country of Production: Iceland
Awards: Eurobest, 2004 (Gold) for Public Health & Safety
Awards: The New York Festivals - International Television, Cinema & Radio Awards, 2005 (Bronze World Medal) for Public Service Announcements: Personal Safety
Creative Director: Sverrir S. Bjornsson
Art Director: Bjarney Hinriksdottir
Copywriter: Elin Hilmarsdottir
Director: Gudjon Jonsson
Production Company Producer: Vidar Gardarsson
Producer: Gisli Brynjolfsson
Lighting Director / Lighting: Bergsteinn Bjorgulfsson
Editor: Gudjon Jonsson
Music: Jon Asgeirsson

M-Shape Society Myth (Ｍ型社會來臨...)

This year's rise in the consumer price index combined with many companies reporting record profits has brought attention to a theory called the 'M-shape society' put forward by Japanese business strategist Kenichi Ohmae, who used the phrase to describe the effect of globalization on Japanese society...

Title: "Train_Next Time, You'd Better Offer Her A Jewel"
Agency: Jean & Montmarin
Advertiser: Collective du Bijou
Market: France
Language: French
Creative Director: Rémy Courgeon
Copywriter: Daniel Cazan

Title: "Red Light_A Diamond is Forever "
Agency: JWT New York
Advertiser: De Beers DTC
Market: United States
Language: English

Fashion Boulevard, SS2008

Fendi_Raquel Zimmermann_SS2008_Feb

Gucci_Natasha Poly_SS2008_Feb

Louis Vuitton_Eva Herzigova_SS2008_Feb

PRADA_Sasha Pivovarova_SS2008_Feb

Versace_Gisele Bundchen_SS2008_Feb

Sony "Bravia, Colours like no other" 2006 & 2007

Title: "Balls, Colours like no other "
Agency: Fallon London Ltd.
Product Name: Bravia LCD Televisions
Market: United Kingdom
Awards: Epica, 2005 (Winner) for Audiovisual Equipment & Accessories
Awards: YoungGuns International Advertising Award, 2005 (Gold)
Awards: Festival de la Publicité de Méribel, 2005 (Pan-European Campaign Cristal)
Awards: British Television Advertising Awards (BTAA), 2006 (Gold)
Advertising Creative Circle Awards, 2006 (Platinum Award)
Awards: Advertising Creative Circle Awards, 2006 (Gold)
Awards: The One Show, 2006 (Merit) for Consumer Television
Awards: D&AD Awards, 2006 (Yellow Pencil) for TV & Cinema Advertising
Awards: CLIO Awards, 2006 (Gold) for Product/Service
Awards: Cannes Lions - International Advertising Festival, 2006 (Gold Lion)
Awards: Art Directors Annual Awards, 2006 (Gold) for Advertising
Awards: Kinsale Sharks Awards Advertising Festival, 2006 (Gold)
Awards: The APA Show / APA 50, 2006
Awards: London International Awards - LIA, 2006 (Grand Prize)
Awards: Eurobest, 2006 (Eurobest Grand Prix) for Home Electronics & Audio
Creative Director: Richard Flintham, Andy McLeod
Art Director: Juan Cabral
Copywriter Juan: Cabral
Director: Nicolai Fuglsig
Production Company: Producer Nell Jordan
Editor: Russel Icke
Music: Jose Gonzalez
Sound Designer: Parv Thind

Title: "Paint, Colours like no other "
Agency: Fallon London Ltd.
Market: United Kingdom
Awards: Epica, 2006 (Winner) for Audiovisual Equipment
Awards: Festival de la Publicité de Méribel, 2006 (Cristal)
Awards: British Television Advertising Awards (BTAA), 2007 (Gold)
Awards: Advertising Creative Circle Awards, 2007 (Gold) for Best TV Commercial
Awards: Advertising Creative Circle Awards, 2007 (Gold) for Best Direction
Awards: British Television Advertising Awards (BTAA), 2007 (Winner)
Awards: International ANDY Awards, 2007 (Silver)
Awards: The One Show, 2007 (Silver) for Over :30 - Single
Awards: CLIO Awards, 2007 (Gold) for Home Entertainment
Awards: Art Directors Annual Awards, 2007 (Silver) for TV
Awards: Cannes Lions - International Advertising Festival, 2007 (Gold Lion )
Awards: Midsummer Awards, 2007 (Gold) for Home Electronics
Awards: Kinsale Sharks Awards Advertising Festival, 2007 (Bronze)
Awards: London International Awards - LIA, 2007 (Gold)
Awards: Eurobest, 2007 (Eurobest Gold) for Home Electronics & Audio
Executive Creative: Director Richard Flintham
Creative Director: Juan Cabral
Art Director: Jonathan Glazer, Juan Cabral, Richard Flintham
Copywriter: Juan Cabral, Richard Flintham, Jonathan Glazer
Director: Jonathan Glazer
Cinematography: Dan Landin
Producer: Simon Cooper
Editor: Paul Watts

Chanel "No 5 Parfums" & Dior "J'Adore Parfums"

Title: Chanel “No 5 Parfums”(Perfume)
Market: World
Country of Production: France
Art Supervisor: Jacques Helleu
Director: Baz Luhrmann
Director of Photography: Mandy Walker
Set Designer: Catherine Martin
Wardrobe / Stylist: Catherine Martin, Karl Lagerfeld
Music Composer: Claude Debussy
Actor / Celebrity: Nicole Kidman, Rodrigo Santoro

Title: Dior “J'Adore Parfums”(Perfume)
Market: World
Country of Production: France
Creative Director: Tho Van Tran
Director: Jean-Baptiste Mondino
Music: Barry White
Actor / Celebrity: Carmen Kass

樓下同意頂樓增建「前屋主判賠,現屋主判拆」

【資料來源：自由時報2008/1/14】
【樓下同意頂樓增建，「前屋主判賠、現屋主判拆」】
擁有頂樓違建的民眾要注意了，即使樓下住戶同意蓋違建，仍有可能被強制拆除！台北縣最近出現此一罕見案例，原因是鑑定認為該建物蓋上違建後會影響安全。
台北縣三重市名源街王姓女屋主因不滿5樓的鄭姓、高姓住戶頂樓蓋違建，訴請法院判准拆除，高等法院最近宣判，考量王女丈夫林某雖曾簽下頂樓增建同意書，但建物經鑑定，認為違建已影響住戶安全，逆轉改判須拆除確定。
本案敗訴須拆除違建，騰空返還所有住戶的該建物4號5樓高太太、6號5樓鄭先生，大喊上述判決不公，他們要聲請再審，尋求救濟。
原告王姓女屋主表示，4、6號5樓住戶未經全體住戶同意，就在樓頂平台搭建6樓，由於施工不當，在鋼筋水泥大柱重壓下，已造成公寓整體結構嚴重變形移位，也於91、92年間分別轉售給高、鄭兩人，又再增建，依民法請求拆除，並返還所有住戶。
被告的高、鄭兩人則強調，該6樓經全體住戶同意才興建佛堂，王女丈夫林某也有簽下同意書，另兩人買下房屋後未再增建，而台灣省建築師公會鑑定也認為，4號4樓的建物結構未有明顯損害，王女請求並無理由。
一審板橋地院採信被告主張，判決王女敗訴，經王女不服上訴二審，高院引用最高法院80、82與92年度等，共4個判決意旨，指出樓層住戶雖對建物部分有專用權，仍應基於原本用途、性質與構造使用，若屋頂加蓋已影響建物景觀、安全，住戶仍有權請求拆除。
高院考量台灣省建築師公會、台北縣土木包工商業同業公會鑑定，該屋頂加蓋確有造成王女住家結構安全疑慮，因此改判王女勝訴確定。
【以為已賠償，才買下萬年違建】
遭法院判決須拆除頂樓加蓋的名源街4號5樓屋主高太太，以及6號5樓屋主鄭先生，對敗訴結果相當失望，高太太甚至表示辛辛苦苦過來1、20年才買下此房屋，要養小孩、繳房貸，那知卻仍出了問題，真讓人深感求助無門。
二審變敗訴「心血全毀了」！鄭先生說，收到高院的判決，已與律師會面討論，將會提出再審。他表示，高院引用的最高法院判決意旨，不適用此案，最高法院案例是買屋後再增建，而他們買屋就是如此現況，沒有再增建，一審法院前來勘查過，也同樣認定沒有增建。
鄭先生強調，原本他們買屋前，前沈姓屋主就遭王女以增建損害房屋結購求償，在法院判決沈某要賠償王女48萬多元確定，他們買下房屋，以為已經沒有任何問題，那知還沒搬進來，他與高家就一起莫名其妙，被告觸犯了公共危險罪。
鄭先生表示，原本該頂樓加蓋是在84年前，依規定可暫緩不拆，而他們也有繳房屋稅，現今要拆除，這筆拆除費用將由誰來負擔？

Human rights protection "Beijing 2008"

Human rights protection "Beijing 2008"

Description / Synopsis
Our campaign "China is getting ready, Beijing 2008" for Amnesty International Slovakia points out the ambiguous and hypocritical conduct of China's authorities.
On one side they promote the country's progress towards a modern open society capitalizing on the world's interest towards the Olympics hosting country and on the other side serious violation of human rights is reported by independent organizations.
Even more alarming is that persecutions of political opponents, journalists and human rights activists increase as a direct consequence of the approaching Olympic Games.
In our campaign we combine the noble idea of the olympic movement (rivalry rolled out in a peaceful way in sports) with violence of human rights breach.
In a series of print ads we let sportsmen (a sports shooter, a wrestler and a box fighter) execute their power against an harmless political prisoner.
This way we want to mobilize public opinion from a non-critical support of the Chinese regime organizing the Games towards questioning the lack of democracy in a country hosting the world's event dedicated to reconciliation and celebration of concord. One of the main visuals features the main Olympic symbol - five rings made of barbed wire.
Context
To draw public attention towards human rights violation by a country organizing world's greatest event dedicated to "building a peaceful and better world by educating youth through sport practised without discrimination of any kind, which requires mutual understanding with a spirit of friendship, solidarity and fair play".
Philosophy/Solution
We decided to reveal the dark side of the China's officially publicized Olympics agenda by portraying in a naturalistic way the discrepancy between noble ideas of Olympic sports and human rights violation in China.
Title "Beijing 2008"
Agency MUW / Saatchi & Saatchi
City Bratislava
Advertiser Amnesty International
Brand Name Human rights protection
Business Sector Institutional/Public Interest/Non-Profit Org.
Date of First Publication 1/9/2007
Country of Production Slovakia
Language English
Type Television
Length 260 seconds
Tagline China is getting ready, Beijing 2008
Creative Director Rasto Michalik
Art Director Radim Blaho
Copywriter Matus Svirloch, Peter Izo

Air France & British Airways Ads

Air France "Boarding (French)+Swimming Pool"

Agency: BETC Euro RSCG
City: Paris
Production Company: Première Heure, Radical
Advertiser: Air France
Market: South America, Asia, Middle East, Europe, France
Soundtrack/Song: "Between Us"
Awards: Festival de la Publicité de Méribel, 2006 (Cristal) for France: Commercial / Transport
Awards: Festival de la Publicité de Méribel, 2006 (Sound Cristal) for France: Commercial
Awards: Prix Club des Directeurs Artistiques, 2006 (2nd Prize) for Cinema Films

Creative Director: Rémi Babinet
Art Director: Eric Holden
Copywriter: Rémi Noël
Director: Hou Hsiao Hsein (Boarding)
Director: Daniel Askill (Swimming Pool)
Music Company / Composer: Aswefall/ Between Us
Tagline: One of the best places on earth

British Airways "Global"

Agency: Saatchi & Saatchi
Advertiser: British Airways
Market: United Kingdom
Awards: CLIO Awards, 2004 (Hall Of Fame)

Creative Director: Paul Arden
Art Director: Graham Fink
Copywriter: Jeremy Clarke
Director: Hugh Hudson
Cinematography: Bernard Lutic
Producer: Meghan Clark
Editor: Patrick Moore
Music Composer: Leo Delibes
Music Company / Composer: Malcolm McLaren

Axe "No"

Axe “No”
Description / Synopsis
The objective is to communicate that Axe's effect and fragrance lasts 24 hs. A guy meets a girl on the street and asks her to have a coffee with him. She always turns down his proposals but he'll continue asking her out to other places until he acomplishes the ultimate challenge.

Agency: VegaOlmosPonce
Production Company: La Banda Films
Advertiser: Unilever
Brand Name Axe
Market: Argentina
Awards: Cannes Lions - International Advertising Festival, 2005 (Bronze Lion ) for Cosmetics & Beauty
Awards: El Sol Festival Publicitario Iberoamericano (San Sebastián), 2005 (Silver Sun) for Hygiene & Beauty Products

Creative Director: Sebastián Stagno, Rafael D'Alvia, Hernán Ponce
Art Director: Ricardo Armentano
Copywriter: Analía Ríos
Director: Jose Pratt
Producer: Paco Cosio
Agency Producer: Roberto Carsillo

Metro De Madrid "Transparent"

Metro De Madrid "Transparent"

Title: "Transparent"
Agency: Contrapunto
City: Madrid
Advertiser: Metro de Madrid
Market: Spain
Awards: El Sol Festival Publicitario Iberoamericano (San Sebastián), 2005 (Silver Sun) for Consumer Services, Leisure, Tourism
Awards: FIAP - Ibero American Advertising Festival, 2006 (Gold) for Television

Creative Director: Antonio Montero, José Maria Cornejo, Fernando Galindo
Art Director: José Maria Cornejo
Copywriter: Fernando Galindo
Director: Gabe Ibáñez
Producer: Pancho Alted, Miki Heras
Editor: Alba Oriol
Sound Design Company: Beat Music
Music Company / Composer: Beat Music
Advertiser's Supervisor: Miguel Otamendi, Maite Díaz

France Espaces Naturistes “La Plage, The Beach”

France Espaces Naturistes “La Plage, The Beach”
Description / Synopsis
Brake down the preconceived ideas, still too often associated to naturism practice.

Title: “La Plage, The Beach”
Agency: Latgé Associés
Advertiser France: Espaces Naturistes
Market: France
Awards: Cannes Lions - International Advertising Festival, 2005 (Shortlist) for Tourism

Creative Director: Pierre-Yves Demarcq
Art Director: Pierre-Yves Demarcq
Copywriter: Pierre-Yves Demarcq
Director: Jérome Py Production Company: Producer François Cadene

Lux "Neon Girl"

Agency: Santo Buenos Aires
Advertiser: Unilever
Brand Name: Lux
Country of Production: Argentina
Awards: Cannes Lions - International Advertising Festival, 2007 (Bronze Lion )
Awards: Kinsale Sharks Awards Advertising Festival, 2007 (Silver)
Awards: British Television Craft Awards, 2007 (Shortlist)

Creative Director: Maximiliano Anselmo, Sebastián Wilhelm
Art Director: Maximiliano Anselmo
Copywriter: Matías Ballada, Sebastián Wilhelm
Director: Daniel Kleinman
Production Designer: Dale Newton
Producer: Scott Griffin

Music Company / Composer: CCCI Producciones

Free Hugs "AIDS is not transmitted so. But love is."

Title: "Free Hugs" “AIDS is not transmitted so. But love is.”
Agency: BETC Euro RSCG
City: Paris
Brand Name: INPES
Market: France
Country of Production: France
Awards: The New York Festivals International Advertising Awards in All Media, 2007 (Gold World Medal)
Awards: The Cresta Awards, 2007 (Winner)
Awards: Eurobest, 2007 (Eurobest Bronze) for Public Health & Safety
Awards: Festival de la Publicité de Méribel, 2007 (Special Mention)
Director: Denis Thybaud

LynxJet "Get On.Get Off"

Title："LynxJet" Get On. Get Off.
Communication goal:
Lynx (Axe globally) is a male targeted Body Spray with an irreverent brand personality focused around public, playful fantasies.
Lynx were facing a problem. Older guys 17-25yrs were dropping out of the brand because they perceived it to be for their younger brother. Lynx needed to actively engage with the older 17-25yrs males.

Results:
Effectiveness
Controversy is a measure of success! The airplane was pulled due to threatened strike by the carriers’ actual air hostesses. Brand share jumped 14.2% to 84.5% - an all time high! Brand equity measure ‘is a sexy brand’ increased by 10%. Over 658,000 unique page views (27% of the target!).

Agency：Universal McCann (Sydney)
Advertiser：Unilever
Brand Name：Lynx
Product Name：LynxJet

Awards：Cannes Lions, 2006(Bronze Lion)
Awards：Cannes Media Lions Grand Prix, 2006
Awards：YoungGuns International Advertising Award, 2006 (Bronze)
Awards：YoungGuns International Advertising Award, 2006 (Silver Bullet)

"Training" Development Bank of Southern Africa

"Training" Development Bank of Southern Africa

Advertiser：Development Bank of Southern Africa
Brand Name：DBSA
Market：South Africa
Country of Production：South Africa
Awards：Loerie Awards, 2007 (Gold Campaign)

Creative Director：Meirion Griffiths, Bruce Anderson
Art Director：Bruce Anderson, Ilana Yahav
Director：Bruce Anderson, Meirion Griffiths
Cinematography：Nigel Batson
Agency Producer：Jenny McClean

【新聞來源：自由時報、民視新聞台、三立電視台】
百分之百的民主從支持公民投票開始-現行公投法不合理。
台灣現行公投法規定五成以上公民出席投票，公投案才有通過可能，非常不合理，舉世罕見，這也是目前一、二階段出現爭議的癥結。KMT為了反制抵擋不住的民主思想浪潮，拿香對拜的提出所謂的【返聯公投】案，卻不想讓公投案通過，非常矛盾！「修改不合理的公投法，才能徹底解決台灣政治紛爭！」台灣民主先驅位台灣的民主貢獻一生的林義雄先生認為，KMT傳統上是威權團體，對民主了解有限，「不願承諾修改公投法，這種政黨不應獲得人民選票的支持。」…而公投結果代表台灣人民的想法，中國和美國沒有反對的理由…
以台灣選民的民主素養，四張選票對投票行為而言，不用擔心選民會因此不知所措，而致KMT所謂的「太亂了所以不知道怎麼投票，卻用不當掠奪的黨產，花大錢買廣告要人民拒領公投票」，看看"Training"這個「Development Bank of Southern Africa南非開發銀行」並得到Loerie Awards,2007金獎大賞的「Training」廣告,【看看別人，想想自己】，如果是真心愛這塊土地、認同這塊土地，不應該教人民不要或者拒絕公民權，而是應該要【教育訓練人民】如何去行使公民權，讓民主的真諦開花結果…

Salesman "Golden Rules" 期勉所有業務人員都是打不死的蟑螂...

期勉所有業務人員都是打不死的蟑螂...(Singer at 9,Jan,2008)

See salesman through different eyes.

Salesman “Golden Rules”

Title："Salesman"
Agency：Creative Juice/G1
Advertiser：Bangkok Insurance
Brand Name：Bangkok Life Assurance
Market：Thailand
Awards：Asia Pacific Advertising Festival (AP AdFest), 2007 (Silver)
Awards：Cannes Lions International Advertising Festival, 2007 (Silver Lion )

(Salesman (中文字幕)