Guinness "Tipping Point, Good Things Come To Those Who Wait"

Guinness "Tipping Point, Good Things Come To Those Who Wait"

Description:
“Tipping Point” shows an entire community who, using an array of objects, come together to create the ultimate toppling dominos spectacle. The locals hold their breath as the first domino is tipped, beginning an intricate domino cascade. The excitement mounts as the chain reaction takes hold and books begin to fall, causing cascading crates and suitcases, oil drums are overturned, fridges fall and even cars tumble over in a precision course that weaves its way though the narrow, cobble stoned streets. As the magic unfolds, eager villagers race to see the result of their efforts.
Title: "Tipping Point"
Agency: Abbott Mead Vickers BBDO
City: London
Production Company: Morton Jankel Zander (MJZ)
Brand Name: Guinness
Date of First Publication: 11/8/2007
Market United: Kingdom
Country of Production: United Kingdom
Tagline: Good Things Come To Those Who Wait
Awards: Epica, 2007 (Gold) for Food & drink / Alcoholic Drinks
Awards: Festival de la Publicité de Méribel, 2007 (Cristal) for Europe: Food/Beverage
Creative Team: Angus Macadam, Paul Jordan
Director: Nicolai Fuglsig
Director of Photography: Ellen Kuras
Producer: Nell Jordan, Suza Horvat
Special Effects: VFX The Mill
Music Composer: Enrique Granados